Restu Lara Setya

Key Roles Brand Portfolio Managed

• Lead overall marketing strategy and oversee execution across multiple product lines.
• Source new customers and strengthen relationships with key brand partners.
• Manage cross-functional collaboration between product, sales, and customer service teams.
• Conduct market research and analyze trends to guide product development and brand positioning.
• Present marketing reports and campaign performance to senior management.
• Developed and implemented comprehensive marketing strategies, resulting in increased brand visibility and customer engagement across multiple channels.
• Analyzed market trends and consumer data to inform product positioning, enhancing competitive advantage and driving sales growth.
• Led cross-functional teams in executing marketing campaigns, fostering collaboration that improved project timelines and outcomes.
• Managed budget allocations for marketing initiatives, optimizing resource use to maximize return on investment and minimize costs.

Achievements & Targets:

• Increased B2B client portfolio by 25% within one year through new brand acquisitions.
• Developed marketing strategies that contributed to a 15% rise in order volume from activewear clients.
• Target for 2025: Expand export market penetration to 3 new regional buyers (Malaysia, Vietnam, and Thailand).

Key Roles:

• Managed sales pipeline and maintained client satisfaction for key accounts (Adidas, Fanatics).
• Planned and organized daily sales activities for customer visits and new account acquisition.
• Achieved consistent sales target growth through strategic negotiation and relationship management.

Achievements & Targets:

• Achieved 110% of annual sales quota in 2022.
• Target for next role: Strengthen digital marketing integration to support brand exposure.

Key Roles:

• Handled end-to-end order management: sample dispatch, production coordination, and delivery control.
• Maintained communication between production, PPIC, and customer for timely delivery.
• Promoted new fabric qualities and secured long-term brand commitments.

Brand Portfolio: Quiksilver, Fila, Russel, Stashouse, S.Oliver, Hush Puppies, Yonex, Champion, AloAlo, Avirex USA, Rider, and various local brands.

Achievements & Targets:

• Reduced production delay incidents by 20% through workflow optimization.
• Target: Launch a structured “Customer Satisfaction Tracking” system for client retention.

Monitored sampling approval and coordinated order progress with suppliers for timely completion.

• Handled order tracking, production follow-up, and communication with overseas clients to ensure smooth operations and on-time delivery.

• Handle production orders and coordinate with marketing team.
• Check lab samples before bulk production.
• Monitor production progress and update delivery schedules.
• Collaborate with marketing, supervisors, and production managers.
• Prepare warehouse stock reports and delivery orders to customers.