Summary
Overview
Work History
Education
Skills
Timeline
Generic
Revin Palung

Revin Palung

Head Of Performance Marketing
Jakarta

Summary

Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. Experienced in managing team of performance marketing with various KPIs and projects.

Overview

9
9
years of professional experience
6
6
years of post-secondary education

Work History

Head of Performance Marketing

DGtraffic Indonesia
12.2022 - Current

Is a 360 digital marketing agency based in Jakarta.

  • Manage team of 7 highly skilled performance marketers
  • Handling over 40-50 clients annually across industries such as Ecommerce, banking, retail, property, etc.
  • Oversee diverse portfolio of high-profile clients, including 9to9, Nanovest, BPJS Kesehatan, BCA Syariah, BCA Life, AICE, Daikin, and Ultrajaya
  • Developed custom Google Sheet automation, streamlining campaign reporting with one-click data updates.
  • Dedicated Performance for DBS Bank Indonesia; personal loans, saving apps and credit cards. KPIs are acquisition.
  • Collaborate with the sales team to create tailored performance marketing strategies for prospective clients, contributing to successful pitches and business growth.
  • Build and maintain partnerships with key ad platforms like Meta, Google, TikTok and other alt channels and Media.
  • Report directly to Director of Operation.

Senior Digital Marketing Specialist

Lamudi Indonesia
10.2021 - 12.2022
  • Optimizing campaigns with +- $150.000 monthly budget to generate >50.000 monthly target leads across 20+ property projects and leading 3-4 performance marketer to achieve this number. Always reach 100% of the monthly leads KPI
  • A/B Testing and finding new strategy to keep the division moving forward.
  • Analyze the data regularly from upper to bottom funnel. Provide useful insight for the sales.

Digital Marketing Manager

SimpliDOTS
08.2020 - 10.2021

is a SaaS company that develop software for distribution system.
Managing team and digital marketing strategy.

  • Performance marketing using Meta and Google to increase leads and sales.
  • CRM marketing using hubspot.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy. Successfully making "software distributor" and "aplikasi distributor" keywords to rank 1 in Google search ranking page.

Digital Marketing Manager

SQM Property
10.2019 - 08.2020

Is a property startup.

  • Develop digital marketing strategy from scratch including App optimization, performance marketing, social media management, youtube and content marketing

Digital Marketing

Printerous
06.2019 - 10.2019

Is an ecommerce focusing in online printing.

Digital Marketing Specialist

Heroleads Indonesia
02.2018 - 06.2019

Is a digital marketing agency based in Jakarta.

  • Performing lead generation campaign for clients mostly in education such as Binus, Atma Jaya, Bali Island School, British School Jakarta, Sahid, etc.

Content Marketing Specialist & Digital Marketing

Mainspring Technology
06.2015 - 09.2017

Is a mobile game publisher company

  • Performing App Install Campaign, Re-marketing and Retention using Facebook Ads, Google Ads, Unity, and working with other ad platforms.
  • Increase revenue and ROAS.
  • Content strategy for the ads such as video, banner and copywriting.
  • Analyze performance using appsflyer

Education

Bachelor of Arts - Film Directing

Institut Kesenian Jakarta
Jakarta, Indonesia
06.2012 - 02.2018

Skills

Problem-solving

Management

Meta Ads / Facebook Ads

Google Ads

Tiktok Ads

Performance Marketing

Appsflyer

Google Analytics

Digital marketing

SEO

Social Media Management

Team Building

Timeline

Head of Performance Marketing

DGtraffic Indonesia
12.2022 - Current

Senior Digital Marketing Specialist

Lamudi Indonesia
10.2021 - 12.2022

Digital Marketing Manager

SimpliDOTS
08.2020 - 10.2021

Digital Marketing Manager

SQM Property
10.2019 - 08.2020

Digital Marketing

Printerous
06.2019 - 10.2019

Digital Marketing Specialist

Heroleads Indonesia
02.2018 - 06.2019

Content Marketing Specialist & Digital Marketing

Mainspring Technology
06.2015 - 09.2017

Bachelor of Arts - Film Directing

Institut Kesenian Jakarta
06.2012 - 02.2018
Revin PalungHead Of Performance Marketing