Reynaldo Salim

• Led push notification opt-in optimization for the Tech in Asia mobile app, improving user activation rates.
• Managed Mailchimp automation project, enhancing newsletter engagement.
• Writing and maintaining Product Requirement Documents (PRDs) to align stakeholders and engineering teams.
• Conducted data analysis using Mixpanel and Google Analytics to track product performance and identify trends.
• Collaborated with engineering, design, and data teams to execute product.
• Identified bugs, conducted User Acceptance Testing (UAT), and coordinated with engineering for timely fixes.
• Supported A/B testing initiatives, analyzing performance metrics and recommending optimizations.

• Conducted market research for startups and enterprises.
• Provided data-driven insights for product development and growth strategies.
• Led qualitative and quantitative research projects.

• Impacted by tech winter layoff, 3 months after promotion.
• Managed to run various research projects which consisted of strategic foundational research and tactical research
• Conduct end-to-end research process starting from research planning, discussion guide development, field data collection, and qualitative data reporting.
• Crafting a detailed and thorough research plan that brought clarity to the research background and decide research method that adds value to the insight.
• Synthesize and analyze qualitative data and craft research reports.
• Managed to run various research methods such as in-depth interview, FGD, Usability test, ethnography, diary study, and online survey.

• Managed to execute more than 10 consumer research projects and execute end-to-end research
  process started from research planning, research design, data collection, analyzing/synthesizing, and
  reporting.
• Conduct qualitative and quantitative research methodologies which consist of focus group, in-depth
  interview, usability testing, ethnographic and survey method.
• Support product manager in product development and decision making process by providing
  actionable insight based on consumer pain points, needs, gaps, users journey and other behavioral
  related insight.
• Managed to create pain point database project, which support related stakeholder to initiate product
  development.

Conducted a B2B market entry strategy project in the automotive, textile, and construction industry sectors, which consists of market sizing, competitive intelligence, and go-to-market strategy.

• Involved in a market assessment project that is related to opportunity analysis and strategy formulation in the lubricant, pharmaceutical, agrochemical, and F&B industries.
• Assist the consultant in the slide-making process that consists of market sizing, competitor profiling, and more.
• Involved in market research through primary and secondary research in the packaging industry, lubricant industry, F&B industry, pharmaceutical industry, cosmetic industry, and agro-chemical industry.
• Define the engagement process to approach the key stakeholders in each industry.
• Conduct an interview session with decision-makers and experts in related industries.
• Understanding the whole value-chain process, distribution channel, and business model
• Assist the consultant in project execution, the weekly report, and the final report.

• Product management intern in "Rally Point" (customer loyalty point app) build for groups' ecosystem such as Federal Oil, MPM Rent, MPM Motors, and others.
• Assisting to manage the company operation task
• Assisting in all company events
• Building a matrix review system on user experience
• Understanding on how to read Google Analytic
• Reporting on apps performance based on Google Analytic
• Assisting to create product / apps improvement

• I had supported the lecturer in his dissertation study about entrepreneurship.
• Assist the recruitment of research participant.
• Conducted qualitative in-depth interview with SME owners.
• Analyze qualitative data.