RIA LESTARI
GENERAL MANAGER
South Tangerang,BT
Summary
Experienced customer-oriented General Manager with 27+ years of driving revenue growth and expanding margins. Thrives in high-stress environments, consistently executing and completing multiple projects with precision and adaptability. Meticulous leader and strategic planner with comprehensive managerial acumen, providing a visionary inspiration and motivation to team members.
Overview
26
26
years of professional experience
1
1
Certification
1
1
Language
Work History
General Manager
PT KULINA BERKAH SEHATI
07.2024 - Current
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets, and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Increased market share by conducting comprehensive competitor analysis and adjusting strategies accordingly.
- Negotiated contracts with key stakeholders, securing profitable deals for the company.
- Championed customer-centric approaches within the organization, resulting in enhanced client satisfaction levels and repeat business opportunities.
- Oversaw budget planning and allocation across various departments to ensure optimal resource use to achieve organizational goals.
GENERAL MANAGER OPERATION & SALES
PT. UMARA MITRA KULINA
10.2021 - 06.2024
- Winning many B2B catering tenders so that the company's new customer sales targets are met and able to set up an industrial catering operational system from scratch
- Managed a team of 200 professionals
- Generated daily operational and sales reports for corrective action or continuous improvement
- Directed safety operations and maintained a clean work environment in adherence to HSE requirements
- Promoted business profitability by tracking performance indicators and driving corrective action
- Drove sales by effectively managing several multi-units within the facility
- Achieved productivity improvements while enhancing quality control operations to reduce overhead
- Boosted profit opportunities, analyzing cost, contract performance, and risk for corrective action
- Developed systems and procedures to optimize efficiency and quality
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
SENIOR MANAGER SALES & MARKETING INDUSTRIAL CATERING & RETAIL
PT. AEROFOOD INDONESIA
01.2020 - 10.2021
- Trained and mentored high-performing team through regular performance reviews, individual feedback and professional coaching
- Analysed customer data to identify opportunities and improve relationships
- Fostered positive relationships with customers to maximise satisfaction, retention and experience
- Provided organisational leadership and established business vision to achieve sales, profit and revenue goals
- Provided leadership to develop business plans and promote organisational vision
EXECUTIVE MARKETING & PRODUCT DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
11.2018 - 12.2019
- Monitored product development closely, confirming teams produced designs to product specifications
- Worked with project stakeholders to understand, define and meet project requirements
- Redeveloped products and materials for improved cost efficiency
- Identified project budget requirements to enable accurate forecasting
- Planned and directed schedule of research activities to support planned growth, product expansion and process changes
- Established administrative and operational procedures and maintained SOP documentation
SALES & MARKETING MANAGER
PT. AEROFOOD INDONESIA
09.2017 - 11.2018
- Managed planning, implementing and monitoring of budgets within all marketing projects and campaigns
- Conducted SWOT analysis to assist in the development of yearly marketing strategies
- Created competitive pricing strategies for products based on competitor activity, market trends and product demand
- Strategically developed extensive relationships with key industry players, agencies and vendors
- Conducted in-depth market analysis to determine market trends, money-making opportunities and market gaps for potential new products
PRODUCT DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
12.2016 - 08.2017
- Conducted thorough research to determine the best, most cost-efficient ways to produce industrial catering
- Monitored product development closely, confirming teams produced designs to product specifications
- Quality checked products before sending to market, ensuring products stayed in-line with safety standards
- Identified project budget requirements to enable accurate forecasting
- Enhanced technical processes for continued department innovation
- Coordinated staff and resources to meet project goals
- Planned and directed schedule of research activities to support planned growth, product expansion and process changes
- Worked with project stakeholders to understand, define and meet project requirements
- Improved project sustainability through strategic materials selection and use
LEARNING & DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
06.2015 - 11.2016
- Developed courses based on development needed, company inefficiencies and flaws
- Planned and created a wide range of training programmes for employees
- Conducted regular assessments and employee evaluations
- Created course material, including videos, worksheets, activities, presentations and tests
- Created and executed innovative and effective learning strategies, designing to improve employee expertise and boost company talent
- Blended business's goals, mission and values with learning development initiatives to deliver high-quality training to employees
- Measured quality and effectiveness of training programmes using established methods
FOOD & BEVERAGE SERVICE MANAGER
PT. AEROFOOD INDONESIA
01.2014 - 05.2015
- Supervised and delegated tasks to employees to meet key productivity targets
- Monitored staff performance, continually seeking ways to improve team delivery for optimised financial success
- Taught employees how to best serve customers and enforced standards to build brand loyalty
- Led monthly staff meetings for team to communicate updates, process improvements and shifting business priorities
- Generated strategic weekly Key Performance Indicator (KPI) targets, motivating and incentivising staff to continually achieve and exceed expectation
AREA OPERATIONS MANAGER
PT. AEROFOOD INDONESIA
06.2013 - 12.2013
- Oversaw budget, accounting and payroll to meet deadlines
- Fostered positive relationships with customers to maximise satisfaction, retention and experience
- Streamlined operations to consistently deliver on targets
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals
- Analysed customer data to identify opportunities and improve relationships
- Inspected new products to assess quality and preparedness
- Provided leadership to develop business plans and promote organisational vision
- Implemented operational strategies to build customer loyalty and retention
RESTAURANT GENERAL MANAGER
BURGER KING INDONESIA
12.2012 - 05.2013
- Product preparation: Ensuring high quality products and services for customers
- Customer relations: Ensuring guests have a quality experience
- Restaurant maintenance: Ensuring compliance with company standards
- Inventory: Managing stock levels and inventory
- Team management: Recruiting, hiring, training, and retaining employees
- Marketing: Developing marketing strategies and promoting the business
- Food quality: Overseeing food health and safety protocols
- Menu development: Creating menus
- Administrative duties: Conducting payroll, inventory management, and financial reporting
LEADER CATERING/HOSPITAL CATERING MANAGER
RS PONDOK INDAH GROUP
02.2008 - 07.2011
- Administrative roles: Managing food preparation, staff, inventory, and operational standards
- Coordination: Coordinating staffing and service delivery in assigned areas, such as in-patient feeding, retail, and production
- Service quality: Ensuring that tasks are performed to the highest standard and that an effective service is delivered
- Food safety: Ensuring that cleaning is carried out to the required frequencies and standards, in line with the Food safety and UHL policies and processes
- Waste management: Ensuring that waste is correctly segregated as required and that waste is stored/removed as Trust Waste Policy
- Food quality: Focusing on good quality food production in line with best practice
- Menu design: Being involved in menu design and budget management
- Communication: Being excellent communicators with staff as well as with customers
OPERATIONS MANAGER
SPAZIO FINE DINING AND LOUNGE & MEZZA 9 CLUB
03.2006 - 12.2007
- Analysed customer data to identify opportunities and improve relationships
- Trained and mentored high-performing team through regular performance reviews, individual feedback and professional coaching
- Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals
- Provided organisational leadership and established business vision to achieve sales, profit and revenue goals
- Elevated customer satisfaction ratings by providing speedy resolutions
- Implemented operational strategies to build customer loyalty and retention
RESTAURANT MANAGER
CAZA SUKI JAPANESE RESTAURANT JAKARTA
12.2003 - 11.2005
- Developed and implemented strategies to enhance team performance, improve processes and increase efficiency
- Guaranteed compliance with food safety procedures and quality control guidelines
- Developed and maintained staff to provide hospitable, professional service while adhering to policies and business initiatives
- Optimised profits by controlling food, beverage and labour costs daily
KEPALA BAGIAN RESTAURANT
BAKMI GM PONDOK INDAH
04.2001 - 07.2002
- Troubleshot problems and diagnosed system faults
- Achieved service time and quality targets
- Maximised customer engagement and satisfaction by delivering excellent customer service
- Met budget targets through responsible planning and resource allocation
- Promoted safe working environment by implementing regulatory standards, policies and guidelines
- Measured and accurately processed materials to minimise wastage
- Created plans and communicated deadlines to complete projects on time
- Inspected products and services to comply with quality standards
RESTAURANT MANAGER
CHIT-CHAT CAFÉ - EXPORT STATION BANDUNG
08.1999 - 05.2000
- Performed restaurant walk-through to gauge timeliness and excellent service quality
- Developed and maintained staff to provide hospitable, professional service while adhering to policies and business initiatives
- Minimised loss and misuse of equipment through proper supervision and staff training
- Optimised profits by controlling food, beverage and labour costs daily
- Estimated supply requirements based on historical needs and projected business levels
- Conducted daily pre-shift and weekly departmental meetings to maximise organisational efficiency
- Trained workers in every position, including food preparation, money handling and cleaning roles
- Monitored service periods and realigned team positions to provide optimal coverage to meet customer demands
F&B SUPERVISOR
GRAHA GARUDA TIARA INDONESIA
09.1998 - 07.1999
- Organised and conducted pre-shift staff meetings to communicate pertinent information
- Solicited feedback from guests concerning service of food and beverage offerings and to identify weak areas and make improvements
- Wrote and submitted daily and monthly reports to keep operations manager and directors fully informed of all issues
- Managed food and beverage inventory by counting stock counts daily and ordering low-stock supplies when required
- Assessed food and beverage quality before serving, confirming direct reports continuously produced items to high-quality standards
Education
BACHELOR OF MANAGEMENT -
SAHID UNIVERSITY
JAKARTA, JAKARTADIPLOMA OF MANAGEMENT - undefined
SEKOLAH TINGGI PARIWISATA BANDUNG
Skills
Sales expertise
Certification
Lecture of Food Safety for Universitas Pertahanan Indonesia Project Badan Gizi Nasional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Marketing - Implemented marketing strategies which resulted in 50% growth of customer base.
Languages
English
Advanced (C1)
Interests
Food and beverage
Travelling
Software
Ms word, excel, ppt, visio
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureCareer advancementHealthcare benefitsQuote
If it is truly meant to be, it will find its way to you in a perfect way
Ria Lestari
Timeline
General Manager
PT KULINA BERKAH SEHATI
07.2024 - Current
Lecture of Food Safety for Universitas Pertahanan Indonesia Project Badan Gizi Nasional
06-2024
GENERAL MANAGER OPERATION & SALES
PT. UMARA MITRA KULINA
10.2021 - 06.2024
SENIOR MANAGER SALES & MARKETING INDUSTRIAL CATERING & RETAIL
PT. AEROFOOD INDONESIA
01.2020 - 10.2021
EXECUTIVE MARKETING & PRODUCT DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
11.2018 - 12.2019
SALES & MARKETING MANAGER
PT. AEROFOOD INDONESIA
09.2017 - 11.2018
PRODUCT DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
12.2016 - 08.2017
LEARNING & DEVELOPMENT MANAGER
PT. AEROFOOD INDONESIA
06.2015 - 11.2016
FOOD & BEVERAGE SERVICE MANAGER
PT. AEROFOOD INDONESIA
01.2014 - 05.2015
AREA OPERATIONS MANAGER
PT. AEROFOOD INDONESIA
06.2013 - 12.2013
RESTAURANT GENERAL MANAGER
BURGER KING INDONESIA
12.2012 - 05.2013
LEADER CATERING/HOSPITAL CATERING MANAGER
RS PONDOK INDAH GROUP
02.2008 - 07.2011
OPERATIONS MANAGER
SPAZIO FINE DINING AND LOUNGE & MEZZA 9 CLUB
03.2006 - 12.2007
RESTAURANT MANAGER
CAZA SUKI JAPANESE RESTAURANT JAKARTA
12.2003 - 11.2005
KEPALA BAGIAN RESTAURANT
BAKMI GM PONDOK INDAH
04.2001 - 07.2002
RESTAURANT MANAGER
CHIT-CHAT CAFÉ - EXPORT STATION BANDUNG
08.1999 - 05.2000
F&B SUPERVISOR
GRAHA GARUDA TIARA INDONESIA
09.1998 - 07.1999
DIPLOMA OF MANAGEMENT - undefined
SEKOLAH TINGGI PARIWISATA BANDUNG
BACHELOR OF MANAGEMENT -
SAHID UNIVERSITY
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