Riady Sitanggang
Medan
Summary
Sales & Marketing Expert with strong analysis thinking and result driven with the right process
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head Of Consumer Activation
PT SURYA MADISTRINDO
Surabaya, Indonesia
04.2024 - Current
- Create or collaboration event activation in Surabaya, Gresik and Sidoarjo.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Elevated event engagement by innovating interactive and immersive experiences for attendees.
Head of Marketing (HORECA & MODERN TRADE)
PT SURYA MADISTRINDO
Pamekasan, Indonesia
11.2022 - 03.2024
- Simplification of Coverage HORECA & Modern trade for effectiveness based on time motion, distance, scale of store and competitor
- Make a line between distribution and consumer for improve growth omset and avaibility product
- Increase community development from 10 to 22 group
- Achieve average avaibility product from average 7 sku to 11 sku in HORECA
- Achieve average avaibility product from average 10 sku to 15 sku in Modern Trade
- Achieve sales target in my coverage responsibility 116%
HEAD OF RETAIL
PT SURYA MADISTRINDO
Jember, Indonesia
04.2019 - 10.2022
- Planning strategies to excecution trade and consumer program
- Simplification of Coverage GT Retail for effectiveness based on time motion, distance, scale of store and competitor
- Achieve average avaibility product from average 8 sku to 14 sku
- Achieve sales target in my coverage responsibility 125%
Management Trainee
PT. SURYA MADISTRINDO
Jakarta, Indonesia
02.2017 - 03.2019
- Training Program through 6 steps (Sales Distribution GT & MT, Consumer Marketing, Trade Marketing and Project)
- Develop new brand (Signature Mild), increase sales up to 126% in project area (Kutacane, Aceh Tenggara)
- Achieved the knowledge of administration, management and route to market
BOOK CONSULTAN
MENTARI BOOKS INDONESIA
Medan, Indonesia
05.2016 - 01.2017
- Selling books and education program to Education Institution
- Create and manage event of Mentari books (books fair and seminar)
Purchasing Officer
PT. PANARUB INDUSTRY Co
CIKUPA
07.2015 - 03.2016
- Managed supplier contracts to ensure compliance with company policies and legal requirements, safeguarding against potential risks.
- Negotiated favorable payment terms with suppliers, resulting in improved cash flow management for the company.
Education
LBPP LIA
Medan, Indonesia03-2015
Bachelor of Science - Physics
UNIVERSITAS SUMATERA UTARA
Medan, Indonesia11-2014
Skills
- Business development and planning
- Teamwork and Collaboration
- Problem-Solving
- Performance Evaluations
- Negotiation and Persuasion
Certification
CERTIFICATE-BUSINESS FIRST
- Training : Think On Your Feet
CERTIFICATE-DALE CARNAGIE
- Training : High Impact Presentation
CERTIFICATE-SINERGI DAYA MITRA
- Training : Fundamental Project Management
Languages
Indonesian
Native language
English
Upper intermediate
B2
Timeline
Head Of Consumer Activation
PT SURYA MADISTRINDO
04.2024 - Current
Head of Marketing (HORECA & MODERN TRADE)
PT SURYA MADISTRINDO
11.2022 - 03.2024
HEAD OF RETAIL
PT SURYA MADISTRINDO
04.2019 - 10.2022
Management Trainee
PT. SURYA MADISTRINDO
02.2017 - 03.2019
BOOK CONSULTAN
MENTARI BOOKS INDONESIA
05.2016 - 01.2017
Purchasing Officer
PT. PANARUB INDUSTRY Co
07.2015 - 03.2016
LBPP LIA
Bachelor of Science - Physics
UNIVERSITAS SUMATERA UTARA