Richa Wulansari

• Plan, create, and manage educational content (images and videos) for social media, academy platforms, and newsletters.
• Develop and create marketing communication templates using outreach tools (Pearl).
• Manage and engage with the seller community both online and offline.
• Build and grow the seller community online using LARK, achieving 80% of the KPI.
• Organize offline seller activities to enhance community engagement.
• Serve as a speaker at educational events, maintaining an average satisfaction score of 4.8 out of 5.0.

Acquisition Communications (April 2024 - March 2025)

• Developed and managed social media channels, including Facebook, to grow the seller online community by 88%.
• Created and executed a communication strategy, encompassing media outreach and social media content creation.
• Managed content requests and information output.
• Researched and developed content for infographics, feature updates, and social media.
• Handled team budgeting responsibilities.
• Personal Achievement: Awarded Best Employee of the Month, January 2024.

• Responsible to develop and manage social media channels such as Instagram, Facebook, YouTube and In-App Live Streaming for seller online community
• Educate Shopee Sellers by creating social media content strategy and planning our social media campaigns
• Responsible for online community growth
• Analyze and evaluate social media campaigns and strategies

Marketing (Online Community) - Senior Associate

• Developed and managed Shopee Seller Community in social media channel (Facebook, Instagram, and YouTube). Avg increment about 85% for each channel.
• Developed and implemented social media strategies to increase exposure and engagement.
• Mentored junior associates, fostering professional growth and helping them reach their full potential.
• Achievement : 9 Content Marketing Campaign Terbaik Perusahaan E-Commerce di Indonesia - By iPrice 2019

• Created and developed digital marketing campaigns, including build social media content strategy and plans
• Create and maintain Influencers Marketing Strategy
• KOL Specialist
• Achievement : Handle BCA Corporate Influencers Campaign in 2016 (1 year period)

• Developed a range of innovative strategies for our partners and brands, enabling them to participate in Global TV's daily in-house program or special shows.
• Enhanced brand visibility by creating engaging and informative content for various program.
• The achievements of various brands include PT Djarum, Indosat, Telkomsel, Bank BJB, PT Softex Indonesia, and others.