AutoCAD
Richard Lase
Architect, Designer, Business Owner
Jakarta,DKI Jakarta
Summary
Motivated business professional bringing 10 years of entrepreneurial experience. Dedicated and personable with extensive experience in sales, design-build operation, construction management, business administration.
Overview
23
23
years of professional experience
1
1
Certification
2
2
Languages
Work History
Business Owner (Design-Build Firm)
PT. Invia Pervia Kreasi
Jakarta, Indonesia
01.2015 - Current
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Analyzed user behavior and feedback to optimize design and user experience.
- Established strong customer relationships through excellent communication and attentive service.
- Consulted with customers to assess needs and propose optimal solutions.
- Maintained a safe work environment by enforcing strict safety protocols during construction process.
- Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
General Manager of Furniture Trade
PT. Merryfair Indonesia
01.2013 - 01.2015
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee evaluations, and contract details.
Marketing Manager of Office Furniture Division
PT. Datascrip
01.2006 - 01.2013
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Design Support of Office Furniture Division
PT. Datascrip
01.2002 - 01.2006
- Creating office workflow presentation for sales quotation using various design software (i.e. AutoCAD, Sketchup)
- Collaborated with sales representatives to provide accurate quotes for office furniture installation projects, based on project complexity and labor requirements.
- Liaised with production team to optimize productivity and deliver the best optimal solution to win project.
- Answered sales team questions about product knowledge and optimal design solution for potential and existing customers.
- Creating product promotional material to be used by sales team
Education
MBA - Marketing Management
Universitas Indonesia
Jakarta, Indonesia 04.2001 -
Bachelor of Science - Architecture
Institut Teknologi Bandung
Bandung, Jawa Barat, Indonesia 04.2001 -
Skills
Business planning
Software
Sketchup
Microsoft Productivity Software (Word, Excel, Powerpoint)
Certification
Indonesia's Certificate of Competence for Building Management Manager
Football enthusiast
I am Liverpool FC fans. You'll Never Walk Alone!
Timeline
Business Owner (Design-Build Firm)
PT. Invia Pervia Kreasi
01.2015 - Current
General Manager of Furniture Trade
PT. Merryfair Indonesia
01.2013 - 01.2015
Marketing Manager of Office Furniture Division
PT. Datascrip
01.2006 - 01.2013
Design Support of Office Furniture Division
PT. Datascrip
01.2002 - 01.2006
MBA - Marketing Management
Universitas Indonesia
04.2001 -
Bachelor of Science - Architecture
Institut Teknologi Bandung
04.2001 -
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