AutoCAD
Richard Lase
Architect, Designer, Business Owner
Jakarta,DKI Jakarta
Summary
Motivated business professional bringing 10 years of entrepreneurial experience. Dedicated and personable with extensive experience in sales, design-build operation, construction management, business administration.
Overview
23
23
years of professional experience
1
1
Certification
2
2
Languages
Work History
Business Owner (Design-Build Firm)
PT. Invia Pervia Kreasi
Jakarta, Indonesia
01.2015 - Current
- Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
- Analyzed user behavior and feedback to optimize design and user experience.
- Established strong customer relationships through excellent communication and attentive service.
- Consulted with customers to assess needs and propose optimal solutions.
- Maintained a safe work environment by enforcing strict safety protocols during construction process.
- Secured long-term sustainability of the business through prudent financial management practices such as cash flow optimization, cost control, and strategic investments.
General Manager of Furniture Trade
PT. Merryfair Indonesia
01.2013 - 01.2015
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee evaluations, and contract details.
Marketing Manager of Office Furniture Division
PT. Datascrip
01.2006 - 01.2013
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Optimized website content for improved search engine rankings and increased web traffic.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Design Support of Office Furniture Division
PT. Datascrip
01.2002 - 01.2006
- Creating office workflow presentation for sales quotation using various design software (i.e. AutoCAD, Sketchup)
- Collaborated with sales representatives to provide accurate quotes for office furniture installation projects, based on project complexity and labor requirements.
- Liaised with production team to optimize productivity and deliver the best optimal solution to win project.
- Answered sales team questions about product knowledge and optimal design solution for potential and existing customers.
- Creating product promotional material to be used by sales team
Education
MBA - Marketing Management
Universitas Indonesia
Jakarta, Indonesia 04.2001 -
Bachelor of Science - Architecture
Institut Teknologi Bandung
Bandung, Jawa Barat, Indonesia 04.2001 -
Skills
Business planning
Business development
Project management
Negotiation and persuasion
Relationship building
Contract management
Operations management
Entrepreneurial leadership
Interpersonal communication
Software
Sketchup
Microsoft Productivity Software (Word, Excel, Powerpoint)
Certification
Indonesia's Certificate of Competence for Building Management Manager
Football enthusiast
I am Liverpool FC fans. You'll Never Walk Alone!
Timeline
Business Owner (Design-Build Firm)
PT. Invia Pervia Kreasi
01.2015 - Current
General Manager of Furniture Trade
PT. Merryfair Indonesia
01.2013 - 01.2015
Marketing Manager of Office Furniture Division
PT. Datascrip
01.2006 - 01.2013
Design Support of Office Furniture Division
PT. Datascrip
01.2002 - 01.2006
MBA - Marketing Management
Universitas Indonesia
04.2001 -
Bachelor of Science - Architecture
Institut Teknologi Bandung
04.2001 -