Rico Ofna Putra

• Enhanced company performance by implementing new strategies and streamlining operations.
• Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
• Identified opportunities to improve business process flows and productivity.
• Developed measurement tools, dashboards, and reports to track metrics on adoption and effectiveness of initiatives.
• Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Secured vital partnerships with industry leaders, enhancing company reputation and expanding market reach.

• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
• Spearheaded innovative approaches to resource allocation and strategic planning.
• Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
• Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
• Increased company revenue by streamlining processes and implementing cost-saving measures.
• Fostered culture of innovation, encouraging development of cutting-edge solutions.
• Strengthened financial health with rigorous cost control measures and revenue enhancement strategies.
• Negotiated favorable contracts with vendors for reduced costs and improved service quality.
• Secured key partnerships that contributed to the company''s overall growth strategy and market reach.

• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
• Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
• Cultivated a strong organizational culture built on integrity accountability teamwork which resulted in higher retention rates among staff.
• Managed risk effectively by instituting comprehensive mitigation strategies across the organization''s operations.
• Increased overall company performance by implementing strategic management initiatives and streamlining operations.
• Expanded market presence through successful negotiation of key partnerships and acquisitions.
• Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
• Optimized resource allocation for improved efficiency and profitability across all departments.

• Designed and executed successful sales and marketing activities using innovative strategies to enhance profitability
• Built and used pricing models, market analysis to prove out and pave way for new solutions.
• Balanced business needs and customer needs to optimize profits and customer satisfaction.
• Organized promotional events and interacted with community to increase sales volume.
• Adjusted commercial plan based on customer satisfaction surveys and sales reports to achieve stronger market position.
• Investigated customer feedback on measures and developed programs to boost market saturation based on results.
• Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Coached and promoted high-achieving sales and partner management employees to fill leadership positions with qualified staff and boost company growth.
• Collaborated cross-functionally with other departments, regional and other teams nationally to maintain consistent message and experience.
• Collaborated with upper management to implement continuous improvements and exceed team goals.

• Lead, manage and develop the overall performance of the business unit's current and future product portfolio and deliver sales and revenue within agreed budgets
• Drive the growth of the BU by establishing growth plans for existing products, effectively manage their life cycle, successfully launch of new products; establish and manage effective strategic partnerships
• Define, develop and implement innovative, short and long-term product, marketing and sales strategies in line with group level strategy.
• Monitor market trends, sales and product performance, conduct regular reviews against plans and take corrective action as required
• Responsible for the budget and financial performance of the unit, ensure alignment to all Risk & Compliance policies and manage key processes.
• Successfully lead the BU team, managing all people-management related processes (recruiting, performance management, coaching). Identify and build key capabilities, talent pipeline and ensure proper development of assigned people.

• Managed 70 employees within 5 Divisions (Sales Operations, Marketing, Sales Management, Partnership Management and Commercial System Transformation)
• Initiated sales and marketing plans for product roll-outs, including developing marketing, sales, distribution and channel strategy.
• Devised sales & marketing strategies to increase points of distribution, product positioning, awareness, trial, conversion and user acquisition.
• Managed revenue models, process flows, operations support and customer engagement strategies.
• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
• Created and implemented new business opportunities by utilizing strategic networking strategies.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Being part of founding team member of Kioson- an O2O Fintech & Ecommerce Platform, reporting directly to CEO and Co-Founder. Main responsibilities:

• Oversaw operations and coordinated with managers to ensure company objectives are met
• Provide leadership, operational excellence and technical expertise to teams
• Manage team members working in fast-paced start-up environment delivering tactical and strategic technology and business solutions
• Ensure continuous integration, continuous delivery and operational best practices
• Ensure service level agreement are met daily
• Defining operational standards for the development of organization
• People leadership, ability to form effective teams,assess talent, develop people, coach and mentor

• Bridging strategies from Head Office team (Marketing & Marketing support) into regional implementation in term of: Territory Planning, Budgeting & Forecasting, Partner Appointment, Management and Review, Process & System Enhancement, New Product & Program Launch.
• To do performance gap analysis to determine required changes to sales operation strategy
• Recommended process enhancements to address performance gaps
• Improved quality of team productivity through monitoring compliance to the set SOP and improvement of regional operation performance in certain key indicators
• Supported branch performance through Sales Training & Development activities
• Strengthened organization effectiveness and capability through leadership, people development, and performance management

Directly report to Head of Operation Jabodetabek-West Java (Sr GM level) and work closely with Region Operation Head Jabodetabek and Region Operation Head West Java. Responsible for arranging and connecting strategic elements, key organization systems, processes and structure in such a way that the organization can achieve its vision beyond its expectation.

Main Responsibilities:

• Strategic planning, including business plan and sales strategy development
• Identified the critical gaps between the current and desired states of strategic plan
• Created an action plan to close those gaps
• Considered developing an executive/leadership development strategy and program to engage people in the vision and strategy process in a way that builds deep understanding and ownership, plus builds the capabilities needed to achieve the vision and execute the strategies
• Created and launched a communication strategy to support alignment as well
• Supporting Regional Head to work closely with other related department

• Channel partner development, including channel partner selection/appointment, KPI Parameters & Objective setting, managing and evaluating process
• Strategic planning, including business plan and sales strategy development
• Development of promotional plan with key customers, channels, and end users (Trade and consumer promotion)
• Created local promotion/program activities
• Contribute to the Company’s goals and objectives (gross addition and revenues) and improve market share, customer satisfaction and productivity performance
• Managed and developed direct reporting staff
• Managed and controlled departmental expenditure within agreed budgets
• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with other departments and budget management

• Established new department for mobile broadband business and and maintain appropriate systems for measuring necessary aspects of organizational performance
• Monitored, measured and reported on organizational development plans and achievements within agreed formats and timescales
• Managed and developed direct reporting staff
• Managed and controlled departmental expenditure within agreed budgets
• Liaised with other functional/departmental managers so as to understand organizational development objectives, purposes and achievements
• Planned and implemented marketing strategy, including advertising and PR.
• Planned and implemented sales and customer retention and development.
• Planned and managed sales and marketing resources according to agreed budget.
• Recruited, managed, trained and motivated direct reporting staff according to company procedures, policy and employment law
• Managed relevant reporting of management and financial information for the sales and marketing departments

• Setting up channel & distribution strategy for premium segment products
• Channel partner development, including selection/appointment, managing and evaluating process
• Strategic planning, including business plan and sales strategy development
• Development of promotional plan with key customers, channels, and end users (Trade and consumer promotion)
• Created national sales promotion/program activities
• Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. Work closely with the marketing and promotion support team to improve processes that link with Sales activities of premium products
• Contributed to the Company’s goals and objectives (gross addition and revenues) and improve market share, customer satisfaction and productivity performance
• Identified new business potential for premium products

• Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
• Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
• Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
• Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
• Collaborated with senior leadership on strategic planning initiatives to align branch objectives with corporate goals.

• Developed criterion and performance indicators of sales operations in each territory of branch or sub branch through (1) periodically and routine monitoring of sales and distribution plans, (2) analyze & revise distribution plans according to sales results, (3) coordinate and control the work of Sales Supervisors in executing the plans
• Created Sales and “tactical” Marketing Communications below the line activities in each respective branch and/or sub branch through (1) set-up specific target for each sub branches, (2) develop strategic activities/promotion to achieve the targets, (3) develop detailed distribution plans of branch/sub branches for Hutchison’s products
• Monitored and evaluated sales performance of each channel through (1) conduct weekly meeting (focus on: market price, inventories distribution & revenue collection) and (2) assisting Sales Supervisors, Sales Representative, Sales Administration Staff and Logistic Staff in taking actions to improve management
• Executed national promotions/programs activities and develop regional promotions/programs activities through (1) initiate special promotion based on sales results and inputs from Sales Supervisor, Sales Representative, Distributor’s people and also Sales Operations – General Manager(2) executing national sales and or marketing promotion in branch/ sub branches properly.
• Developed product knowledge training procedure for each targeted channel to ensure best service to end users through (1) work closely with Lead or Training Department (2) set up training module which needed by our partners (Distributor, Dealers, Bank, etc) and also internal people
• Managed staff performance and development through (1) review of staff performance plan and asses the progress, (2) assist the staff in meeting the performance plans targets (focus: achieving sales targets) and (3) monitor quarterly and yearly staff performance evaluations, and routine coaching and/or training (in coordination with HR Dept.)
• Gathered and analyzed market info through (1) Market visit and work closely with Sales Supervisors, Sales Representative and Distributors/Dealers people (2) Actively submit market info and competitor’s activities to Sales Operations – General Manager

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Strengthened brand loyalty by creating engaging customer experiences offline during promotional events or activations.
• Coordinated trade show logistics, maximizing company exposure at industry events.
• Enhanced customer engagement by conducting market research and utilizing data-driven insights to refine marketing strategies.
• Developed compelling marketing collateral for use across digital and print channels, showcasing product benefits effectively.
• Collaborated with cross-functional teams to support the successful execution of integrated marketing initiatives.

• Managing Distributor (Implementation of Distributor Management Best Practise) through (1) Setting objectives (2) Develop distributor sales team (3) Annual business plan (4) Manage performance by KPI (5) Implement company standard (5)
• Managing Market (Implementation of Field Management Best Practise) through (1) Distribution/product availability (2) Merchandising (3) Market Hygiene (4) Trade Promotion (Implementation of Channel Plan) (5) Market Intelligence (6) Market Visit (7) Brand Plans Implementation
• Managing Customer (Implementation of Customer Management Best Practise) through (1) Annual Business Plan and Business Review with key customers (Modern Trade) (2) Focus on POP drivers (3) Understanding customer needs and shopper trend
• Managing Relationship with distributor, retail trade and as company customer service

• Managing Distributor (Implementation of Distributor Management Best Practise) through (1) Setting objectives (2) Develop distributor sales team (3) Annual business plan (4) Manage performance by KPI (5) Implement company standard (5)
• Managing Market (Implementation of Field Management Best Practise) through (1) Distribution/product availability (2) Merchandising (3) Market Hygiene (4) Trade Promotion (Implementation of Channel Plan) (5) Market Intelligence (6) Market Visit (7) Brand Plans Implementation
• Managing Customer (Implementation of Customer Management Best Practise) through (1) Annual Business Plan and Business Review with key customers (Modern Trade) (2) Focus on POP drivers (3) Understanding customer needs and shopper trend
• Managing Relationship with distributor, retail trade and as company customer service

• Developed production schedules to maintain sufficient shift coverage.
• Monitored production targets to meet company and customer demands.
• Obtained and enhanced quality benchmarks and objectives by developing and implementing standard practices and control plans.
• Assisted with new processes and product planning to facilitate rollout.
• Reduced operational risks while organizing data to forecast performance trends.
• Reported issues to higher management with great detail.