Riedha Ekalianna
Brand Manager
Duren Sawit, Jakarta, Indonesia,Jakarta
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Brand Manager
PT Syngenta Indonesia
05.2022 - Current
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Established performance metrics to evaluate campaign success, making data-driven adjustments as needed to optimize results.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Spearheaded rebranding efforts, effectively revitalizing company's image and increasing overall market share.
- Monitored industry news closely, staying abreast of emerging trends for quick adaptation of branding strategies accordingly.
- Conducted research and analysis to determine brand positioning and messaging.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Collaborated with cross-functional team more than 50 people
- Increased product market share by 1%
Zone Commercial Excellence Lead, Central West Java
Corteva Agriscience Indonesia
08.2021 - 05.2022
- Skilled at working independently and collaboratively in team environment.
- Worked effectively in fast-paced environments.
- Acted as team leader in group projects, delegating tasks and providing feedback.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Excellent communication skills, both verbal and written.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Proven ability to learn quickly and adapt to new situations.
- Strengthened communication skills through regular interactions with others.
- Proved successful working within tight deadlines and fast-paced environment.
- Managed Sales efficiency on data by 50%
- Gained extensive knowledge in data entry, analysis and reporting
Field Development Associate Southeast Asia
Provivi Pheromone Indonesia
10.2019 - 07.2021
- Coordinated volunteer recruitment efforts, promoting sense of community involvement within organization's supporter base.
- Completed projects in alignment with target deadlines and financial objectives.
- Improved development team efficiency by implementing project management tools and best practices in daily operations.
- Assisted in budget planning, monitoring expenses to ensure financial goals were met while maximizing resources allocation.
- Managed budget efficiently by aligning between project needs and stakeholders requirement which affect and reduce cost by 50%
Agronomic Services Manager
Bayer Indonesia
02.2017 - 09.2019
- Acted as liaison between clients and internal teams during project execution phases guaranteeing clear communication lines were open throughout entire project lifecycles.
- Assisted in talent acquisition efforts for service department, identifying top candidates with relevant skills and experience needed to support organizational growth initiatives.
- Maintained team productivity and quality of service by establishing and maintaining clear benchmarks.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Achieved 100% hybrid rice seeds registration because of collaboration with Indonesia Centre for Rice Research
Regulatory Affairs Manager
Monsanto Indonesia/Bayer Indonesia
03.2013 - 02.2017
- Coordinated with R&D teams to ensure compliance with regulatory requirements during pre-and post-market phases of product development.
- Monitored competitor activities within industry landscape, informing strategic decision-making processes accordingly.
- Conducted thorough audits to identify areas of improvement, leading to strengthened internal controls.
- Kept abreast of evolving industry trends, allowing company to adapt quickly to changes in regulatory landscape.
- Accomplished 100% environment safety certificate for biotechnology production in Indonesia.
Technology Development Manager
Monsanto Indonesia/Bayer Indonesia
02.2010 - 03.2013
- Improved overall project efficiency by setting clear goals, milestones, and expectations for development team.
- Implemented robust documentation practices that facilitated knowledge sharing within development team and improved overall productivity.
- Established strong relationships with stakeholders to ensure alignment of business objectives with software development efforts.
- Coordinated product releases by collaborating closely with marketing, sales, and support teams to maximize impact in market.
- Achieved 100% pre-commercial stage 3 & 4 trials accomplishment
Technology Development Officer/Assistant
Monsanto Australia Ltd/Bayer Australia
01.2008 - 01.2010
- Conducted lab analysis according to project timeline and project supervisor.
- Mentored junior staff members in development best practices for ongoing professional growth within team.
- Achieved 100% accomplishment on supporting IRM project on providing requirement alleles for analysis purposes.
- Collaborated with cross-functional teams to align project efforts with organizational goals and objectives
Education
Applied Science
University of New England
Australia 02.2006 - 04.2008
Bachelor of Agriculture - Agriculture
Institut Pertanian Bogor
Bogor, Indonesia 08.2001 - 09.2005
Skills
Brand positioning
Category growth
Campaign Planning
Brand strategy
Strategic Thinking
Competitive Analysis
Pricing Strategies
Cross-departmental Alignment
Accomplishments
- Collaborated with team of more than 20 people in the development of Brand Rejuvenation Project
- Customer Focus Award by Agronomic Services/Market Development Asia Pacific April 2019 - Achieved 100% hybrid rice seeds registration because of collaboration with BB Padi (Indonesia Centre for Rice Research).
- Global Ethic Awards by Monsanto Business Conduct Office, Monsanto Co. May 2016 - Developed industry standards for biotech product evaluation fees in Indonesia.
- Nominated for Reggie Award by Global Regulatory & Government Affairs, Monsanto Co. Nov 2015 -Accomplished 100% environment safety certificate for biotechnology production in Indonesia.
- Rapid Recognition Award at Technology Development University (TDU), Monsanto Asia Pacific Nov 2012 - Achieved 100% pre-commercial stage 3 & 4 trials accomplishment (100% as a champion of the trials)
Timeline
Brand Manager
PT Syngenta Indonesia
05.2022 - Current
Zone Commercial Excellence Lead, Central West Java
Corteva Agriscience Indonesia
08.2021 - 05.2022
Field Development Associate Southeast Asia
Provivi Pheromone Indonesia
10.2019 - 07.2021
Agronomic Services Manager
Bayer Indonesia
02.2017 - 09.2019
Regulatory Affairs Manager
Monsanto Indonesia/Bayer Indonesia
03.2013 - 02.2017
Technology Development Manager
Monsanto Indonesia/Bayer Indonesia
02.2010 - 03.2013
Technology Development Officer/Assistant
Monsanto Australia Ltd/Bayer Australia
01.2008 - 01.2010
Applied Science
University of New England
02.2006 - 04.2008
Bachelor of Agriculture - Agriculture
Institut Pertanian Bogor
08.2001 - 09.2005