Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Rini Haryani

Rini Haryani

Key Account Manager/ Category Manager/ Client Account Manager
Jakarta Raya

Summary

Experienced in driving sales growth and fostering brand collaboration. Excel in effective communication and delivering solutions that accelerate business expansion. Expertise in building high-performing teams to achieve and support company objectives, with a strong track record of success. Dedicated to maximizing business potential and driving sustainable growth. Professional Client Account Manager with a proven track record of driving client satisfaction and business growth. Skilled in relationship management, strategic planning, and problem-solving, with a strong focus on team collaboration and adapting to evolving client needs. Adept at leveraging communication and negotiation skills to deliver exceptional results. Known for reliability, consistently meeting and exceeding client expectations.

Overview

18
18
years of professional experience
9
9
years of post-secondary education
1
1
Language

Work History

Business Development Manager

FancyTech
08.2025 - Current
  • Generated new business (Video Content based on Ai Tech) with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Represented company and promoted products at conferences and industry events.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Collaborated closely with Tech teams in China to develop targeted campaigns that generated high-quality leads for the sales pipeline.

ECommerce Marketing & Operation - Freelance

PT. Waipu Gemilang Jaya
09.2024 - 02.2025

• Develop Online Store & Upgrade to Shopee Mall.

• Create Promotion Online & Livestream.

• Optimize Store Growth, increasing 50 80% Monthly GMV.

• Stock Management & Pricing Strategy.

Client Account Manager & ECommerce Manager

Shipper (PT. Kreasi Logistik Indonesia)
07.2023 - 08.2024
  • Ensure the brand onboarding process to the Shipper backend system, warehouse, marketplace, and Procurement team (if implementing outright purchase).
  • Collaborate with the Internal Shipper, including the Sales, Warehouse, Ops, Finance, and Tax divisions regarding Prospective Clients who will join using Aloshop & Shipper Services.
  • Always Communicate well with prospective clients/clients, and accommodate all client requests and complaints which can later be resolved independently or must be communicated to the internal shipper.
  • Optimizing Store/ Store Growth Increase 35 -75% Monthly GMV (20- 145 Mio/ Store/ Marketplace).
  • Create the right promotional designs and ideas by offering livestream packages, advertising, marketplace paid campaigns, CPAs to increase sales and store traffic Monitor store movements, both in terms of sales and traffic.
  • Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and average order value (AOV), and use data insights to make informed decisions and drive improvements.
  • Plan and execute digital marketing campaigns, including email marketing, social media advertising, and search engine optimization (SEO), to attract and retain customers.
  • Manage relationships with online marketplaces (e.g., Shopee, Tokopedia, Bliblietc) to optimize product listings and sales channels.
  • Develop and manage budgets for e-commerce initiatives, monitor expenses, and evaluate ROI of marketing and promotional activities.
  • Provide reports / weekly, bi-weekly, monthly reports that will be presented to clients and internal shippers.
  • Create a special Purchase Order for the client with Outright buying system, and this will be communicated to the Shipper finance to be paid to the client (according to what is stated in the cooperation agreement).

Account Manager ECommerce

Nsquared ECommerce (PT. Putri Selaras Cantika)
05.2022 - 07.2023
  • Provide Business Analysis about Sales Performance (Monthly).
  • Provide Promo ideas, by considering trend market, prevailing market price, sales history, target achievements so far, prices and promos from competitors.
  • Ensure that the promo runs according to schedule by considering market price, stock, visibility, along with the gimmick that will be given.
  • Ensuring banners and all store attributes are installed according to the promo schedule.
  • Communicate with Shopee RM to ensure live promos get visibility according to the schedule provided, and always try to negotiate to get extra visibility to increase traffic and get sales according to even exceeding targets.
  • Always update stock products, if during a promo the stock runs out, immediately make a PO schedule to fill the required stock, while continuing to communicate with the SBS team for inbound needs.
  • Update sales every day, make sales reports, stock updates, aging stock to the brand to ask for even better promos.
  • Check competitor prices and promos to get additional insight into the next promo plan.

Key Account / Category Manager

Kalcare/ Kalbe EStore (PT. Karya Hasta Dinamika)
11.2020 - 07.2022
  • Provide promotional advice (Based on Sales Trends), Negotiate, Execute, and also ensure Kalbe Nutritionals promo live and runs well at OMNI Channel (Kalcare.com, Marketplace/ Brand Official Store, Outlet, and Home Delivery).
  • Analyzing promotions that have been and ongoing and reported to Brands (Kalbe Nutritionals & other brands) and negotiate for the necessary support (Disc, Product Sample, Gimmick, & Brand Collaboration).
  • Daily check stock of Product, gimmick and samples that used for ongoing promos and create plan for future promos by utilizing these gimmicks and samples.
  • Responsible for running and ensuring 2 kalbe nutritionals projects (beauty reseller & Prenagen 2020-2021) run well and get sales on target.
  • Acquisition of a brand other than a brand from kalbe which is included in the category of mothers and beauty, make sure brands live and sell products at kalcare.
  • Selling service products offered by Klikdokter to brands that have been successfully acquired and existing brands.
  • Increase sales of new brands by always providing new promo/campaign ideas by utilizing the Klikdokter service campaign on Instagram, webinars, and social media.
  • Create a claim report regarding the results of promotions both online and offline.
  • Create a sales claim report that will be given to the finance party which will then be claimed to the brand party.
  • Create reports regarding the project, such as registration data, number of registrations, sales results and a list of participants who are entitled to receive prizes.

Marketplace Assistant Manager

Zilingo (PT. Zillion Retail Indonesia)
09.2019 - 05.2020
  • Responsible for depleting stock that has been mass-produced by Zilingo in the past few years.
  • Opening, maintain stores in various marketplaces to sell these products (Tokopedia, Lazada, Shopee, Blibli, elevenia, Bukalapak, JD.ID, Blanja.com etc).
  • Looking for new markets both online and offline to sell these products in order to save operational costs including warehouse costs.
  • Maintain two-way communication with the marketplace so that the promotions that have been made can be ensured to run.
  • Collaborating with the Regional team for a special project, to upgrade new seller dashboard and these service will be offered to sellers/brands who can connect sellers to various marketplaces and is currently called Z Connect.

Sales Manager

Aladdinstreet Indonesia (Aladdin Group Pte Ltd)
09.2017 - 05.2019
  • Acquisition of authorized distributors, merchants, direct seller, and other potential partners who can improve the platform business going forward.
  • Finding Valueable Merchant, distributors, or authorized suppliers to join our platform.
  • Building awareness with distributor partners about the importance of halal certification.
  • Create sales and marketing planning that can increase the interest of Indonesian society.
  • Running Community Program, Cooperating with Manchester United fan base in Indonesia and communicating marketing programs that will be implemented in the future.

Promotion & Corporate Partnership Manager

Toko Online Korpri (PT. Global Oase Indonesia)
12.2016 - 08.2017
  • Finding, determining, and creating the promo theme, based on market trend.
  • Communicating with the Merchandiser around the theme promotions, and products that will be promoted.
  • Make the promotion schedule, based on the availability of slots promotions every week.
  • Create Promotion on Website and Offline event.
  • Do a price comparison products from the other websites.
  • Determining the subsidy budget with the merchandiser for promotional purposes each week.


Category Manager Home- Kids & Global - Service Product

Elevenia (PT. XL Planet) JV XL Axiata & SK Planet
03.2016 - 12.2016

Global & Service Product

  • Create promotion plans for the services and airline categories that will run on the elevenia website, and ensure the promo runs and seek maximum exposure to increase sales.
  • Coordinate with marketing, digital, and merchandisers in particular to ensure prices and promoted products run well.
  • Maintain good relations with principals/brands in order to be able to negotiate properly for the continuation of ongoing promos.
  • Find & Create Additional Traffic from Local Community.
  • Manage Social Media Mokado (Facebook & Instagram), Create and Post Trending Item that related with Mokado Product (Food e-Service, Holiday, Movie, Travel, Florist, exhibition, and Concert e Ticket).

Home & Kids

  • Make promotion plans for the Home & Kids categories that will run on the elevenia website, and ensure the promo runs and seek maximum exposure to increase sales.
  • Coordinate with marketing, digital marketing, and merchandisers in particular to ensure prices and promoted products run well.
  • Maintain good relations with principals/brands in order to be able to negotiate properly for the continuation of ongoing promos.
  • Responsible Manage and selecting running promotion to be published in the official elevenia social media include line push app.

Marketing Event Manager

Qoo10 (PT. Giosis/ JV EBay & Gmarket Korea)
02.2013 - 02.2016
  • Find, Create & Coordinated with team for partnership program, promo, and all details & Manage Event team to make an effort & increase the target.
  • Created special event weekly & monthly to attract the customer and increasing registered member through mobile application.
  • Manage Team contents & create promotion content through Qoo10 social media (Facebook, Twitter & Instagram), Socialize & promote Qoo10 social media with and customer & partner.
  • Analysis and Create Report to Management Team, about Campaign Online and Offline.
  • Maintain Communication between Partner, and Internal Management Team.
  • Introduced Qoo10 to major companies in Indonesia, through Promo, online and offline marketing activities and increasing the number of Qoo10 members through mobile apps.

Marketing Specialist

Panin Sekuritas Tbk
05.2012 - 07.2012
  • Selling shares of PT. Panin Securities, Tbk to public
  • Inform the investing profits in the form of mutual funds
  • Always inform the state of Indonesian stock market every day to customers.
  • Recap & Reports customer data progress everyday.

Office Administrator

Taman Pendidikan Mardi Lestari
01.2011 - 02.2012
  • Create Learning Schedule.
  • Correspondence to other educational institutions and Government (Department of National Education).
  • Report all the activities of the teachers at the school.

Human Capital Staff

Bank Tabungan Pensiunan Nasional (BTPN)
05.2010 - 08.2010
  • Compiling data bptn employee positions throughout Indonesia.
  • Compiling data btpn promotion or mutation employees throughout Indonesia.
  • Contacting potential employers for recruitment process.
  • Prepare documents related to the recruitment process.

Call Center Agent

PT. Telkomsel
12.2007 - 02.2010
  • Give Information about all Telkomsel Products to the PT. Telkomsel customers.
  • Reports about customers complain.
  • Make a good communication with customers.
  • Sells PT. Telkomsel products to the customers.

Education

Associate of Science - Finance

Universitas Sumatera Utara
04.2001 - 06.2004

Bachelor of Science - Financial Management

Universitas Sumatera Utara
04.2001 - 08.2007

Skills

Online Sales Management

Accomplishments

    Shipper :

    1. Onboarding 16 + Brand.

    2. Increase 35 -75% Monthly GMV (20– 145 Mio/ Store/ Marketplace).

    Nsq eCommerce :

    1. Tefal Net Sales 14.2 Bio/ Year (Shopee Only).

    2. Oatly Net Sales 237 Mio/ 9 Mo (Shopee, Tokopedia, & Lazada).

    Kalbe eStore :

    1. Morinaga 8 Bio, Milna 1,4 Bio (Omnichannel), Prenagen 2 Billion/Month.

    2. Prenagen Lova 300 Mio, Diva 1,6 Bio, & Slim and Fit 2 ,3 Bio/ Month.

    3. Prenagen Project 2019 - 2021 : 6 Bio.

    4. Beauty Project 2020 : 2 Bio.

    Zilingo :

    1. Managed 84 Online Stores 53 Official Online Stores.

    2. Nov 2019 – April 2020 Sales 4- 6,5 Bio/ Month.

    Aladdinstreet Indonesia :

    1. Successfully acquired 500 authorized merchants.

    2. Sales 2.5 – 4 Bio/Month.

    Elevenia :

    1. Increase mokado/ e-service sales by 200 Mio for 1 hour.

    2. Increase GMV Home & Kids Product Category 40 - 60%.

    Qoo10 :

    1. Introduced Qoo10 to major companies in Indonesia, through Promo, online and offline marketing activities and increasing the number of Qoo10 members through mobile apps.Partner companies such as BCA, Danamon, HSBC, Garuda Indonesia, KFC, LINE and FEMINA Group.

    2. The sales increase Rp. 4 Billion/ Month, mobile traffic increase of 50 million subscribers from BBM Channel, Line Shopping, and others in 2015, Create Good Communication with KFC to create new Coupon System and make more Easier using coupon barcode, now Qoo10 Coupon System taken over with GIFTN.

    3. Qoo10 the first e-commerce who have Partnership with Garuda Miles, we're Creating promotion using QPoint and Miles from Garuda Indonesia in 2015-2016.

Timeline

Business Development Manager

FancyTech
08.2025 - Current

ECommerce Marketing & Operation - Freelance

PT. Waipu Gemilang Jaya
09.2024 - 02.2025

Client Account Manager & ECommerce Manager

Shipper (PT. Kreasi Logistik Indonesia)
07.2023 - 08.2024

Account Manager ECommerce

Nsquared ECommerce (PT. Putri Selaras Cantika)
05.2022 - 07.2023

Key Account / Category Manager

Kalcare/ Kalbe EStore (PT. Karya Hasta Dinamika)
11.2020 - 07.2022

Marketplace Assistant Manager

Zilingo (PT. Zillion Retail Indonesia)
09.2019 - 05.2020

Sales Manager

Aladdinstreet Indonesia (Aladdin Group Pte Ltd)
09.2017 - 05.2019

Promotion & Corporate Partnership Manager

Toko Online Korpri (PT. Global Oase Indonesia)
12.2016 - 08.2017

Category Manager Home- Kids & Global - Service Product

Elevenia (PT. XL Planet) JV XL Axiata & SK Planet
03.2016 - 12.2016

Marketing Event Manager

Qoo10 (PT. Giosis/ JV EBay & Gmarket Korea)
02.2013 - 02.2016

Marketing Specialist

Panin Sekuritas Tbk
05.2012 - 07.2012

Office Administrator

Taman Pendidikan Mardi Lestari
01.2011 - 02.2012

Human Capital Staff

Bank Tabungan Pensiunan Nasional (BTPN)
05.2010 - 08.2010

Call Center Agent

PT. Telkomsel
12.2007 - 02.2010

Associate of Science - Finance

Universitas Sumatera Utara
04.2001 - 06.2004

Bachelor of Science - Financial Management

Universitas Sumatera Utara
04.2001 - 08.2007
Rini HaryaniKey Account Manager/ Category Manager/ Client Account Manager