Risda Desita
Sales & Marketing Specialist
Bogor
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports, and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
11
11
years of professional experience
Work History
F&B Sales & Marketing Executive
Pullman Ciawi Vimala Hills Resort
04.2025 - 05.2025
- Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
- Increased sales revenue by developing and implementing strategic marketing plans.
- Managed sales promotions and marketing strategies on major social media sites.
- Led successful product launches, increasing brand awareness and market share.
- Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
Sales Coordinator
Bigland Bogor Hotel
11.2024 - 04.2025
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
- Supported sales team members in achieving individual goals and targets through coaching, mentoring, and guidance.
- Streamlined sales processes for improved efficiency and customer satisfaction.
- Collaborated with marketing team to develop targeted promotional materials and campaigns.
- Increased sales revenue by establishing strong relationships with clients and identifying new business opportunities.
- Built relationships with customers and community to promote long term business growth.
Banquet Sales Coordinator
Aston Bogor Hotel & Resort
07.2022 - 08.2023
- Delivered personalized site tours for prospective clients, showcasing venue features and capabilities in a persuasive manner.
- Improved operational efficiency by streamlining document management processes, including contracts, invoices, proposals, and event orders.
- Reduced costs through effective vendor negotiation skills while maintaining high-quality products/services required for events.
- Collaborated with culinary staff to design customized menus that met client preferences and budget requirements, leading to increased repeat business.
- Boosted event bookings by developing and implementing strategic marketing plans for the banquet department.
- Enhanced team collaboration using project management software tools to keep track of tasks, deadlines, and milestones related to event planning activities.
- Assisted in training new team members on sales processes and best practices, contributing to a cohesive and high-performing work environment.
Sales Secretary
Aston Bogor Hotel & Resort
11.2018 - 11.2019
- Promoted a positive work environment by fostering open communication lines within the team.
- Supported sales team in achieving revenue targets by providing timely assistance and resources as needed.
- Contributed to overall sales strategy by analyzing market trends and identifying areas for expansion or improvement.
- Enhanced team collaboration with regular communication and sharing of best practices among sales staff.
- Provided valuable insights on customer feedback, helping refine product offerings to better meet the needs of target markets.
- Strengthened relationships with key clients through attentive follow-up and excellent customer service.
- Organized successful promotional events, coordinating logistics, materials, and invitations for potential clients.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Surpassed team goals by partnering with colleagues to implement best practices and protocols.
Front Office Reservation Leader
The Dharmawangsa Jakarta
11.2017 - 11.2018
- Streamlined reservation processes for increased accuracy and reduced booking errors.
- Maintained up-to-date knowledge of industry trends, adjusting strategies as needed to remain competitive within the market.
- Contributed to cross-departmental projects aimed at improving overall hotel operations or enhancing guest satisfaction levels.
- Developed training materials to help new hires quickly become proficient in company policies and procedures.
- Assisted in the development of promotional packages, driving revenue growth within the department.
- Coordinated with sales teams to maximize group bookings, increasing overall revenue generation potential.
- Resolved escalated customer issues, ensuring a positive outcome for both the guest and the organization.
- Improved customer satisfaction by efficiently managing reservations and addressing guest concerns.
- Coordinated group bookings effectively, catering to unique requirements while optimizing available resources.
- Assisted sales team in promoting hotel facilities for events such as conferences or weddings which resulted in increased bookings.
- Reduced booking errors with diligent reservation management and clear communication among team members.
Guest Relation Officer
Novotel Bogor Golf Resort
03.2016 - 11.2016
- Responded to incoming guests, telephone calls, and email inquiries with efficiency and professionalism.
- Managed VIP & VVIP expatriate guest relations, ensuring exceptional service levels were met at all times.
- Managed VIP guest relations, ensuring exceptional service levels were met at all times.
- Maintained a welcoming atmosphere with genuine interactions and professional communication skills.
- Greeted guests upon arrival and offered assistance.
- Collaborated with hotel departments to ensure seamless guest experiences during their stay.
- Assisted guests with check-ins, account inquiries, and any additional services needed.
- Resolved guest complaints diplomatically, resulting in increased loyalty and repeat business.
- Enhanced guest satisfaction by promptly addressing concerns and providing personalized solutions.
- Coordinated special requests from guests, including transportation arrangements or local activity bookings.
Front Desk Agent
Novotel Bogor Golf Resort
01.2016 - 03.2016
- Increased customer loyalty with exceptional communication skills and personalized service.
- Enhanced guest satisfaction by efficiently managing check-in and check-out processes.
- Assisted guests in making informed decisions on local attractions, dining options, and transportation services.
- Welcomed each new arrival pleasantly and confirmed reservations and identification.
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Utilized strong organizational skills to manage daily tasks efficiently while maintaining focus on delivering outstanding guest service experiences.
- Resolved guest issues promptly, resulting in positive feedback and return visits.
- Implemented new booking system feature that reduced check-in time for guests.
Front Desk Intern
The Dharmawangsa Jakarta
07.2015 - 01.2016
- Streamlined check-in and check-out processes for improved guest experience.
- Participated in training sessions to stay updated on industry trends, best practices, and company policies.
- Contributed towards monthly sales targets by promoting special offers/packages available at the property.
- Enhanced guest satisfaction by providing efficient and courteous front desk services.
- Maintained accurate records of room inventory, ensuring optimal occupancy rates.
- Supported management with administrative tasks, contributing to a well-run front office operation.
- Facilitated communication between various departments within the hotel to ensure seamless operations and guest satisf
- Facilitated communication between various departments within the hotel to ensure seamless operations and guest satisfaction.
- Developed and maintained positive relationships with guests for satisfaction.
- Liaised with housekeeping staff to verify service and maintenance of hotel standards.
- Prepared reports on guest satisfaction levels and other metrics.
- Reported facility and room maintenance problems to appropriate personnel for immediate remediation.
- Collected room deposits, fees, and payments.
- Assisted in maintaining a clean, organized, and welcoming lobby area for guests.
- Answered multi-line phone system and enthusiastically greeted callers.
Front Desk Intern
Montigo Resort Nongsa Batam
01.2015 - 06.2015
- Streamlined check-in and check-out processes for increased customer satisfaction and return visits.
- Collaborated with housekeeping staff to maintain room availability and cleanliness standards.
- Maintained up-to-date knowledge of local events and attractions, providing personalized recommendations to guests.
- Contributed to higher occupancy rates by upselling available room upgrades to suitable guests.
- Handled guest complaints professionally, implementing solutions to ensure positive outcomes.
- Improved accuracy of room assignment by diligently updating room statuses in the hotel management system.
F&B Greeter
Two Stories Restaurant
07.2014 - 12.2014
- Maintained clean, organized environments for presentable front-of-house areas.
- Provided feedback to management on customer concerns and suggestions, helping improve store services.
- Enhanced customer satisfaction by providing friendly and efficient service upon entry.
- Fielded customer complaints and notified managers.
- Provided friendly, attentive service throughout peak times for responsive customer care.
- Enhanced visitor satisfaction by providing warm, welcoming greetings upon entrance.
- Assisted in managing queues effectively, minimizing wait times for customers.
- Provided knowledgeable information regarding store layout, promotions, and events to enhance visitor experience.
- Encouraged participation in store loyalty programs, enhancing customer engagement.
Telephone Operator
Grand Savero Hotel Bogor
06.2014 - 09.2014
- Streamlined communication between departments by accurately transferring calls and relaying messages in a timely manner.
- Improved caller experience by consistently following established protocols for routing calls and escalating issues as necessary.
- Collected and verified telephone numbers, addresses, and proper spelling of names.
- Ensured data accuracy through meticulous documentation of call details in relevant systems or databases according to company guidelines.
- Connected callers with appropriate professional, department, or business.
- Followed up on customer inquiries to confirm issues were adequately addressed.
- Maintained a professional tone when assisting callers, ensuring positive experiences for both internal and external customers.
- Resolved customer issues and complaints promptly and politely, upholding satisfaction.
- Responded to customer inquiries with patience and positivity to establish excellent first impression.
Education
Associate Degree - Hotel Management
Bogor Hotel Institute
Bogor 04.2001 -
Skills
Marketing analytics
Sales performance
Marketing plan development
Competitor's analysis
Product promotion
Strategic planning
Social media advertising
Problem-solving aptitude
Attention to detail
Time management abilities
Analytical skills
Excellent communication
Customer engagement
Team leadership
Customer satisfaction
Sales strategy
Pricing strategy
Market research
Upselling techniques
Revenue growth
Timeline
F&B Sales & Marketing Executive
Pullman Ciawi Vimala Hills Resort
04.2025 - 05.2025
Sales Coordinator
Bigland Bogor Hotel
11.2024 - 04.2025
Banquet Sales Coordinator
Aston Bogor Hotel & Resort
07.2022 - 08.2023
Sales Secretary
Aston Bogor Hotel & Resort
11.2018 - 11.2019
Front Office Reservation Leader
The Dharmawangsa Jakarta
11.2017 - 11.2018
Guest Relation Officer
Novotel Bogor Golf Resort
03.2016 - 11.2016
Front Desk Agent
Novotel Bogor Golf Resort
01.2016 - 03.2016
Front Desk Intern
The Dharmawangsa Jakarta
07.2015 - 01.2016
Front Desk Intern
Montigo Resort Nongsa Batam
01.2015 - 06.2015
F&B Greeter
Two Stories Restaurant
07.2014 - 12.2014
Telephone Operator
Grand Savero Hotel Bogor
06.2014 - 09.2014
Associate Degree - Hotel Management
Bogor Hotel Institute
04.2001 -