Rita Effendi
Tangerang
Summary
Accomplished business leader with over 20 years of experience in operations, project management, and business development across the Asia-Pacific region. Proven track record in driving business growth, managing high-performing teams, and implementing strategic initiatives. Strong background in client relations, financial oversight, and team leadership.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Agency Business Director
Generali Indonesia
09.2016 - Current
- Lead Elite Jakarta Agency in delivering personalized insurance and financial protection services.
- Coach and develop agents to meet sales targets and maintain service quality.
- Develop and implement client-centric marketing strategies.
- Conduct life coaching sessions and financial planning for clients.
- Achieved significant business growth and client retention.
Co-Owner / Director
PT Warna Inti Nusa
02.2013 - 12.2017
- Oversaw operations in architectural coating consulting.
- Managed finance (P&L, budgeting, reporting) and customer relations.
- Handled HR responsibilities including recruitment and development.
Head of Project Management Office
03.2015 - 07.2017
- Led operations for a manpower and customer care service company.
- Managed new project development and client negotiations.
- Oversaw business projections and operations execution.
Service Quality Manager
08.2014 - 02.2015
- Managed quality service standards in Pay TV industry transformation.
- Designed and implemented SOPs for service installation.
- Monitored daily operations to ensure service excellence.
Regional Business Manager
PT Teleplan Indonesia
05.2011 - 01.2013
- Managed APAC operations (6 countries) for RIM Blackberry Program.
- Led business development and RSA (Repair Service Agreements).
- Built strategic relationships with RIM, carriers, and internal teams.
- Analyzed performance for efficiency and cost-saving improvements.
Operations Manager
PT Teleplan Indonesia
01.2011 - 05.2011
- Managed Jakarta site for RIM program operations.
- Oversaw inventory, logistics, manpower, and customer communications.
Program Manager
06.2009 - 12.2010
- Set up new RIM operations in Jakarta.
- Led hiring, procurement, and site development.
- Responsible for revenue growth and operational planning.
Commercial & Business Development Manager
09.2007 - 06.2009
- Developed new business programs and customer partnerships.
- Handled pricing, cost management, and client relations.
Finance & Accounting Assistant Manager
PT Cobra International
01.2003 - 01.2007
- Managed P&L, balance sheets, AP/AR, and financial reporting.
Various Early Roles
01.1999 - 01.2003
- Accounting, sales, personal assistant, and production roles in various companies.
Education
Accounting Education Program -
Central Asia Bank
01.1999
SMEA Negeri - Economics
Public High School
01.1997
SMP Negeri -
Junior High School
01.1994
Skills
- Windows OS
- MS Office
- Excel
- Word
- PowerPoint
- Project
Certification
- Basic & Advanced Personal Development, AsiaWorks, 2006
- Leadership Communication Program, AsiaWorks, 2006-2007
- Sales Training, Teleplan Academy, 2012
- SGBVA Virtual Assistant Batch 24, 2025
Awards
- Success in Setting Up RIM Services in Jakarta, 2009
- Excellence in Global Repair Service – RIM Canada, 2010
References
Available upon request
Languages
- English
- Bahasa Indonesia
Personal Information
- Number of Children: 2
- Date of Birth: 01/27/80
- Marital Status: Divorced / Single Parent
Timeline
Agency Business Director
Generali Indonesia
09.2016 - Current
Head of Project Management Office
03.2015 - 07.2017
Service Quality Manager
08.2014 - 02.2015
Co-Owner / Director
PT Warna Inti Nusa
02.2013 - 12.2017
Regional Business Manager
PT Teleplan Indonesia
05.2011 - 01.2013
Operations Manager
PT Teleplan Indonesia
01.2011 - 05.2011
Program Manager
06.2009 - 12.2010
Commercial & Business Development Manager
09.2007 - 06.2009
Finance & Accounting Assistant Manager
PT Cobra International
01.2003 - 01.2007
Various Early Roles
01.1999 - 01.2003
Accounting Education Program -
Central Asia Bank
SMEA Negeri - Economics
Public High School
SMP Negeri -
Junior High School
Similar Profiles
Edina Linawati LiemEdina Linawati Liem
Financial Consultant at Generali IndonesiaFinancial Consultant at Generali Indonesia
NI MADE HERLYANANI MADE HERLYANA
MANAGER CLAIM INDIVIDUAL & CREDIT LIFE at PT MSIG Life IndonesiaMANAGER CLAIM INDIVIDUAL & CREDIT LIFE at PT MSIG Life Indonesia
Andres MaltezAndres Maltez
Operations Team Lead at IRIS Powered by GeneraliOperations Team Lead at IRIS Powered by Generali
MUHAMMAD MASHUDIMUHAMMAD MASHUDI
Architect at Self-employeedArchitect at Self-employeed
Aditya Muriza PratamaAditya Muriza Pratama
Legal Manager at Titis SampurnaLegal Manager at Titis Sampurna