Robert Halim

• CV Halim Mandiri Abadi is local family business company focuses in food and beverage industry since 1990.
• Brands: Petai Chicken King, RM AIK 1990, Toko AIK 1990, & Roti Ketawa Mekkel
• During this COVID 19, Halim Mandiri Abadi expand into Retail Mart with support from e commerce channel and ride- hailing company such as Grab and Go-Jek.
• Start from scratch (market research and identification)
• Develop and Initiate brand name and brand identity especially for new brands: Petai Chicken King and Toko AIK 1990
• Develop and implement sales and marketing strategies.
• Create promotion activities (seasonal).
• Liaise with e channel sales such as Grab and Gofood to maximize the sales - Control pricing and margin.
• Manage purchase orders and contracts from suppliers/ third party.
• Supervise operation including improve procedures, systems, and compliance.
• Control account receivable (AR) and account payable (AP).
• Handle and manage whole operation channel: GOFOOD and GRABFOOD.
• Achievement: Top 25 Merchant for F&B in Medan & Top 15 Merchant for Retail-Mart in Medan

• Assess Food & Beverage and Food Service (where applicable) backroom and sales floor areas; walk Food & Beverage Standards to identify priorities and develop business plans and assignment sheets; review reporting to identify business trends for follow-up
• Ensure proper execution on all food safety standards and cleaning routines

• Universal Tractor is doing distribution for batteries, generator, material handling, forklift, agriculture tractor, and government tender in Myanmar region.
• World-wide products under Universal Tractor Myanmar: ROCKET MF BATTERY (Korea), INCOE BATTERY (Indonesia), MASSEY FERGUSON TRACTOR (UK), GESAN GENERATOR (Spain), SENNEBOGEN (Germany), TAILIFT FORKLIFT (Taiwan), SINGLE DIESEL ENGINE OEM (China), etc.” Recruited to work with 30-member team within $2.0 million revenue, in Myanmar territory.
• Handled regional marketing and sales activities.
• Handled staff development program.
• Maintained existing clients and developed new clients with emphasize on core products and after sales service.
• Developed and implemented new sales and marketing strategies.
• Controlled margin by effective margin management.
• Managed purchase orders, contracts, and sales transactions.
• Supervised the operation including improved procedures, systems, and compliance.
• Controlled account receivable (AR) and account payable (AP).
• Results: - Increased territory sales from $1.5 million to $2.1 million within two years, despite of bad economical and political situation in 2015 - Established new dealers for battery line in Yangon, Mandalay, Maylemine, Bago, and Phakant.
• Results: Secured new product line Diesel Engine from China and delivered 500 units - Created strong and potential new local teams in management, sales, and after sales service.
• Launched internal website and email www.universaltractormyanmar.com - Moved to new office in Hlaingtharyar Industrial Zone with new workshop facility and new showroom facility.

• Supported end-to-end credit management process, submitted complete loan documentation and supported credit originations for credit compliance.
• Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.

• Worked with clients to provide competitive commercial banking solutions and retail financing plans.
• Offered competitive commercial banking solutions and retail financing options.

Responsible to handle and maintain relationship with existing business partners to ensure sales target achieved in Medan area (HSBC Group – 5 branches).