Robin Wagner
Boise
Summary
Confident, creative and highly motivated marketing professional with results-oriented, skilled experience in the industry. Broad-based background encompasses exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing marketplace. Proactive associate, team builder with ability to attract and secure key players in building strong and lasting business relationships. Recognized for decisive leadership and ability in taking projects from conception to completion.
Marketing and Communications professional with focus on driving growth and brand visibility. Adept at crafting compelling messages, managing campaigns, and leveraging digital platforms. Strong collaborative skills ensure seamless teamwork and adaptability to changing needs. Known for delivering consistent results and fostering positive work environment.
Overview
29
29
years of professional experience
Work History
Marketing and Communications Manager
WCA
02.2023 - Current
- In charge of and oversees strategic planning, social media, all collateral, internal and external communications.
Realtor
Silver Creek Realty Group
09.2018 - Current
- Responsible for representing buyers and/or sellers in the real estate market. Responsible for marketing, maintaining relationships with my SOI and developing new relationships in the community. Have held my Real Estate license in Idaho since 2004.
- Obtained Real Estate License 2004
Area Manager
Encompass Home Health
01.2021 - 02.2023
- In charge of increasing the revenues of the company by developing key relationships and accounts that gives the company a competitive advantage. Responsible for marketing and communications, business development and outreach to key professionals in the business community.
Chief Marketing Officer
Vibra Hospital of Boise
08.2015 - 08.2018
- Responsible for hiring, training and coaching all Clinical Liaisons and Admissions Manager. Responsible for the development and implementation of the strategic sales and marketing plan, social media branding and development, census development. Oversee and participate in all community outreach activities to include; face to face meeting with Physicians, Director level key personnel, C-Suites, and implementing/hosting community and internal events. In charge of customer service training and employee relations committee.
Regional Director of Sales
Spectrum Retirement
04.2011 - 09.2014
- Responsible for the hiring, training and coaching of all Outreach Coordinators, Directors of Community Relations. Responsible for the overall occupancy and business development of my Region which consisted of 20 sites. Completed strategic marketing plans for each community in assigned territory. Assisted in development of advertising initiatives, media buys, social media and newsletters for the various regions managed.
- Oregon, Washington, Colorado, Kansas, Ohio, Chicago
Manager of Market Development
HCR-Manorcare
04.2009 - 04.2011
- Responsible for the hiring, training and coaching of all Liaisons, Admissions Directors and Admissions Coordinators in Region 4. Responsible for the overall census and business development of the Region. Strategic Marketing, Annual Sales Plans and Key Account Management. Development of Newsletters for each facility in the various markets managed.
- Region 4 (Colorado, Washington, Utah)
District Director of Sales Development
Kindred Healthcare
07.2006 - 02.2008
- Responsible for sales development and training for all Admission Coordinators, Community Relations Coordinators, Clinical Liaisons and The Kindred Call Center in the District. Responsible for census development, strategic marketing planning, execution and tracking of sales tactics.
Director of Marketing
PinnPointe Consulting Group
09.2001 - 07.2006
- Responsible for the brand development management of PinnPointe and sister companies, the development of the marketing strategies for CPG companies, designed marketing sales tools for clients and company, delivered formal client presentations, assisted with market surveys and consumer profiling, recommended client tactics.
Marketing Coordinator
Saint Alphonsus Regional Medical Center
01.1996 - 09.2001
- Responsible for marketing, brand development and outside media management for SARMC service lines. Developing collateral for various service lines, writing press releases.
Education
Bachelor of Science - Community Health Education
Eastern Washington University
Cheney, WA12.1990
Real Estate License - undefined
Pioneer Real Estate School
04.2004
Skills
- Proven Marketing & Sales Leadership Experience
- Relationship Building Proficiency
- Public Relation Expertise
- Brand Development
- Excellent Presentation Skills
- Strategic Planning
- Microsoft Office
- Social Media
- CRM
Timeline
Marketing and Communications Manager
WCA
02.2023 - Current
Area Manager
Encompass Home Health
01.2021 - 02.2023
Realtor
Silver Creek Realty Group
09.2018 - Current
Chief Marketing Officer
Vibra Hospital of Boise
08.2015 - 08.2018
Regional Director of Sales
Spectrum Retirement
04.2011 - 09.2014
Manager of Market Development
HCR-Manorcare
04.2009 - 04.2011
District Director of Sales Development
Kindred Healthcare
07.2006 - 02.2008
Director of Marketing
PinnPointe Consulting Group
09.2001 - 07.2006
Marketing Coordinator
Saint Alphonsus Regional Medical Center
01.1996 - 09.2001
Real Estate License - undefined
Pioneer Real Estate School
Bachelor of Science - Community Health Education
Eastern Washington University
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