Rochmat Wudaljitno
Field Marketing Manager
Semarang
Summary
Dynamic Field Marketing Manager with a proven track record at PT Korea Tomorrow & Global Indonesia, excelling in marketing analytics and campaign management. Spearheaded successful product launches and enhanced brand visibility, driving community engagement and user acquisition. Adept at team collaboration and decision-making, delivering impactful marketing strategies that align with company objectives.
Overview
31
31
years of professional experience
Work History
Field Marketing Manager
PT Korea Tomorrow & Global Indonesia
Semarang, Indonesia
03.2015 - 09.2025
1. Responsible for maintaining and increasing brand awareness of KT&GI products in both general trade and modern trade.
2. Responsible for making plans, execution, budget control for the implementation of marketing projects in the field
3. Responsible for developing store branding in all general trade channels (WS, retail, Horeca & MMI ) through the KPP project(KT&GI Partnership Project).
4.Responsible for selecting outdoor media (OOH), quarter brand revisual & budget management
5. Responsible for developing communities to create or switch new users
6. Responsible for creating MD & AMS execution guidance so that execution is in accordance with company objectives. Total MD 546 & AMS 54 spread across 44 branch offices
7. Collaborating with the brand division ensures that new product launches are delivered to consumers and stores through brand awareness & consumer trials.
Regional Manager
PT Gawih jaya
Surabaya, Indonesia
11.2011 - 03.2015
Responsible for sales and brand awareness of PT Gawih Jaya products in Kalimantan
Area Manager
PT Surya mustika Nusantara
Medan, Nort Sumatera , Indonesia
05.2010 - 11.2011
Responsible for sales and brand awareness of PT Surya Mustika Nusantara products in North Sumatera
Promotion Supervisor
PT Philip Morris Indonesia
Medan, Nort Sumatera , Indonesia
06.1994 - 03.2005
Responsible for creating consumer trials, event management, branding Horeca channels
Education
Bachelor of Science - Business Management
Narotama Univercity
Surabaya, Indonesia 04.2001 -
Skills
Marketing analytics
Additional Information
I've worked in cigarette industry for 26 years. I possess strong leadership skills and a thorough understanding well of Indonesian cigarette market. When under pressure, I remain calm and find the best solution. I'm disciplined and goal-oriented.
Timeline
Field Marketing Manager
PT Korea Tomorrow & Global Indonesia
03.2015 - 09.2025
Regional Manager
PT Gawih jaya
11.2011 - 03.2015
Area Manager
PT Surya mustika Nusantara
05.2010 - 11.2011
Bachelor of Science - Business Management
Narotama Univercity
04.2001 -
Promotion Supervisor
PT Philip Morris Indonesia
06.1994 - 03.2005