ROLAND OCTASILVA LAYANDI
Marketer
Jakarta Barat
Summary
Enthusiastic and dedicated professional thriving in high-pressure situations, consistently delivering efficient and effective results. Proactively and logically approaching challenges in dynamic environments. Demonstrating a strong commitment to achieving the highest level of success with 10 years of valuable marketing experience. Quick grasp of new concepts and adaptability to changing circumstances enhance capabilities in this field.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Head of Marketing
PT. NIPPON INDOSARI CORPINDO
12.2024 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Launched marketing activities for new product lines and market penetration.
- Established targets for social media platforms to reflect business objectives.
- Coordinated with design and media teams to develop high-quality creative assets.
Brand Manager
PT. BINA KARYA PRIMA
05.2021 - 11.2024
- Company Overview: Handling Marketing in Food Division (Tropical Cooking Oil, ForVita Margarine and other secondary brands). Also handling New Category - Dishwash with brand Woshi Woshi
- Creating marketing activities through Brand Activation, Trade and Consumer Program to increase Brand Awareness and achieve Sales Target;
- Create Marketing Strategy to increase Market Share;
- Reach wider customers by doing brand extension and responsible for New Product Development;
- Study, make anticipation and respon quickly to competitor’s activities and market condition based on market visit and research;
- Coordinate with creative and digital teams to make an integrated marketing communication;
- Collaborate with sales team to provide POS materials, trade program and doing evaluation for each program
- Analyze our product performance through internal and Nielsen data
Marketing & Sales Manager
PT. CS2 POLA SEHAT
10.2018 - 05.2021
- Company Overview: Manage and responsible in developing 3 existing brands (Crystalline Mineral Water, Adem Sejuk and Legit Kental Tea)
- Create a strategic marketing campaign to elevate the brands
- Analyze our product performance through internal and Nielsen data
- Create forecast and consolidate with Factory, Research, PPIC, and distributor
- Make a plan, coordination and monitoring for marketing plan and strategy to reach our Sales target, Market share and Numeric Distribution
- Responsible for new product development
- Create a 360 marketing plan and communicate with agencies
- Maintain brand activities in ATL, BTL, Public Relation, and Digital Media
- Create and make an evaluation of the promotion plan that applied in each distribution channels
Brand Manager
PT. CS2 POLA SEHAT
01.2016 - 09.2018
- Company Overview: Manage and responsible in marketing for 4 brands (Vita Jelly Drink, Vita Pudding, Crystalline Mineral Water, Liang Cha Tea)
Product Specialist
PT. CS2 POLA SEHAT
04.2014 - 01.2016
Education
Bachelor of Business Management -
PETRA CHRISTIAN UNIVERSITY
01.2010 - 01.2014
Skills
- Innovative Thinking
- Collaborative Teamwork
- Effective Communication
- Professional Networking
- Product Marketing Strategy
Websites
Accomplishments
PT. Bina Karya Prima, 2021 - 2024
- Riding the moment of election by creating related content for Woshi Woshi. The objective to get massive attention and conversation on social media.
- Create Launching Event in 6 big cities to introduce product to our target customers.
- Develop and launch New Market Industry (Dishwash Category) with brand name 'Woshi Woshi'.
- Develop and launching Extension product for ForVita margarine (new items and new pack format) to enlarge market and grab new market segment.
- Create campaign 'Tropicalories' for Tropical to maintain healthy lifestyle with nutritious food, collab with finalist masterchef.
- Doing roadshow activity Masjid to Masjid in Jawa area during Ramadhan period to highlight Fitri as Halal Margarine and involving our Brand Ambassador 'Shireen Sungkar' into this campaign.
- Develop and Launch fighting brand for margarine category with brand name Fitri Margarine.
- Create Go Green Campaign for Tropical to gain young market who concern with Go Green lifestyle by improve our packaging and launch with new semi-transparent label and involving our Brand ambassador 'Nugie' into the packaging.
Orang Tua Group, 2014-2021
- Achieved Market Share Target 2017 – 2019.
- Develop and Launch New Category (AMDK) with brand name Crystalline Mineral Water.
- Launch New item of Crystalline Mineral Water (Galon).
- Successfully Increase the Total Omset of Vita Jelly Drink ±41% from 2015 to 2016 and ±22% from 2016 to 2017 (Ytd).
- Successfully Increase the Total Omset of Vita Pudding ±25% from 2015 to 2016.
- Successfully Increase Fanbase Vita from 60,000 Fans to 350,000 Fans on Facebook Fanpage.
- Develop and Execute School Roadshow for Vita Jelly Drink.
- Launch New Variant of Vita Jelly Drink (Vita Jelly Drink Sirsak).
- Launch New Product of Vita Pudding (Aseptic Technology).
- Increasing total omset above average by implementing MT's final project examining about Brand Activation.
- Successfully graduated from Management Trainee Program with grade A.
Personal Information
Date of Birth: 10/10/92
Timeline
Head of Marketing
PT. NIPPON INDOSARI CORPINDO
12.2024 - Current
Brand Manager
PT. BINA KARYA PRIMA
05.2021 - 11.2024
Marketing & Sales Manager
PT. CS2 POLA SEHAT
10.2018 - 05.2021
Brand Manager
PT. CS2 POLA SEHAT
01.2016 - 09.2018
Product Specialist
PT. CS2 POLA SEHAT
04.2014 - 01.2016
Bachelor of Business Management -
PETRA CHRISTIAN UNIVERSITY
01.2010 - 01.2014
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