Summary
Overview
Work History
Education
Skills
Otherexperiences
Professionalemployment
Awards
Training
Timeline
Generic
RYO NALDHO

RYO NALDHO

Head Of Marketing
Jakarta Selatan

Summary

A passionate Communications Specialist with 10 years experience in the field of Public Relations, Government Relations, Marketing Communications, and Digital Marketing. Strong records in Corporate Communications and Marketing Communications, media relations, crisis management, internal communication, corporate social responsibility, and event management. High interest and experience in digital marketing and social media. High interest in IT and internet related, startup, gadgets, and lifestyle. Background includes advertising agencies, major local company in ICT.

Overview

18
18
years of professional experience
2
2
Languages

Work History

Head of Marketing

Lintasarta
01.2024 - Current
  • Developed Comprehensive GTM Plans: Created detailed GTM strategies for multiple product launches, ensuring alignment with overall business objectives and market needs.
  • Led a team of marketing professionals for successful product launches and promotions.
  • Implemented data-driven decision-making processes to guide innovative marketing strategies.
  • Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
  • Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
  • Market Research and Analysis: Conducted extensive market research to identify target segments, competitive landscape, and customer needs, informing strategic decisions.
  • Cross-Functional Collaboration: Worked closely with sales, marketing, product development, and customer support teams to ensure cohesive execution of GTM plans.
  • Successful Product Launches: Led the launch of X number of products, achieving Y% market share within Z months.

VP Marketing Communications

Lintasarta
03.2020 - Current

Managing the Marketing Communications dept at Lintasarta, ICT Total Solutions in Indonesia. Responsible for all communications and brand management strategic purpose from customer, to corporate & digital PR, Media strategy & management to Community engagement.

Key Area:
- Responsible in bringing the Lintasarta corporate brand, Cloudeka and Squra products brand.
- Product, brand & customer communications strategy.
- Digital Marketing, Social Media, Digital Assests Management.
- Corporate Communications, Public Relations, and influential community.
- Brand, Creative, & Design standard guidelines.
- Partnership with media, creative & research agency.
- Partner events & business scheme communications.
- Modern, and Corporate Sales Communications.
- Customer Events & on-ground engagement.
- Regional & branches communications support.
- Media buying & planning management.
- Top Brand Lintasarta Cloudeka 2023

Appcelerate Program Director

Lintasarta
9 2015 - 02.2020
  • Appcelerate Program is Creative Application Development Competition & Acceleration Program for Mobile Apps, Application and other Digital Content B2B
  • Running in ITB, UGM and ITS Surabaya
  • Development in information technology
  • Needs of the information technology industry
  • Homegrown new apps & solutions from University Student through the CSR
  • Facilitate & Mentoring New Application Ideas & Development
  • Build Corporate Image
  • Increasing Awarness Incubator Business
  • Monetize Startup : Kazee, Fleetara, Halofina, Pijar Psikologi

Public Relations Expert and Media Relations Manager

Lintasarta
01.2009 - Current
  • Established and manage PR function for brand communication and corporate communications
  • Responsible to plan and implement Public Relation strategy for Corporate Communications
  • Responsible to prepare all communications materials i.e
  • Press release and speeches for President Director and other corporate spokesperson for internal and external events
  • Responsible to manage and supervise corporate event
  • Responsible to maintain and update corporate website
  • Responsible to maintain and update corporate social media
  • Responsible for internal communication tools i.e
  • Corporate magazine and corporate e-newsletter
  • Responsible to create and implement Corporate Social Resposibility (CSR) activity
  • Supervise all marketing communications activitites
  • Member of Corporate Crisis Management Team
  • Reporting to Corporate Secretary General Manager and President Director

Account Manager, Enterprise Division

Lintasarta
- 01.2009

Strategyc Plan

Yellolab Graphic
04.2006 - 11.2006

Education

Economics

Universitas Pancasila
Jakarta
08.2006

Skills

Creative Direction

Otherexperiences

  • Advisor Public Relation for Millenials
  • Mentor Public Relations for APJII Central Java and Yogyakarta
  • Mentor Media Relations and Public Relations for Startup

Professionalemployment

  • Lintasarta, Appcelerate Program Director, 09/2015, present, Appcelerate Program is Creative Application Development Competition & Acceleration Program for Mobile Apps, Application and other Digital Content B2B, Running in ITB, UGM and ITS Surabaya, Development in information technology, Needs of the information technology industry, Homegrown new apps & solutions from University Student through the CSR, Facilitate & Mentoring New Application Ideas & Development, Build Corporate Image, Increasing Awarness Incubator Business, Monetize Startup : Kazee, Fleetara, Halofina, Pijar Psikologi
  • Lintasarta, Public Relations Expert and Media Relations Manager, 01/2009, present, Established and manage PR function for brand communication and corporate communications, Responsible to plan and implement Public Relation strategy for Corporate Communications, Responsible to prepare all communications materials i.e. press release and speeches for President Director and other corporate spokesperson for internal and external events, Responsible to manage and supervise corporate event, Responsible to maintain and update corporate website, Responsible to maintain and update corporate social media, Responsible for internal communication tools i.e. corporate magazine and corporate e-newsletter, Responsible to create and implement Corporate Social Resposibility (CSR) activity, Supervise all marketing communications activitites, Member of Corporate Crisis Management Team, Reporting to Corporate Secretary General Manager and President Director
  • Lintasarta, Account Manager, Enterprise Division, 12/2006, 01/2009
  • Yellolab Graphic, Strategyc Plan, 04/2006, 11/2006

Awards

  • Best CSR Program in 2018 for Appcelerate Program
  • Top Brand Lintasarta Cloudeka 2023, 2024

Training

  • Sharpening Your Online Public Relations Strategy with Nukman Luthfie - Jakarta, 19 Maret 2009
  • Strategi Menghadapi Krisis Manajemen di Internet - Jakarta, 29 Juli 2009
  • Mark Plus Conference 2010, New Momentum New Strategy - Jakarta 10 Desember 2009
  • Pantau, latihan penulisan - Jakarta Januari-Mei 2011
  • Summit: 4th Corporate Social Responsibility 2013, Strategies to Create Business and Social Value - 28 November 2013
  • Corporate Magazine: How to Turn to An Atractive, Readable, and Professional Magz - 22-23 April 2013

Timeline

Head of Marketing

Lintasarta
01.2024 - Current

VP Marketing Communications

Lintasarta
03.2020 - Current

Public Relations Expert and Media Relations Manager

Lintasarta
01.2009 - Current

Strategyc Plan

Yellolab Graphic
04.2006 - 11.2006

Economics

Universitas Pancasila

Appcelerate Program Director

Lintasarta
9 2015 - 02.2020

Account Manager, Enterprise Division

Lintasarta
- 01.2009
RYO NALDHOHead Of Marketing