Adobe Suit
Sakti Halomoan
VP Commercial @ Erspo. Founder @ Dynamic Space Retail Labs
Jakarta
Summary
Experienced in project, store development, retail, and marketing. A 38-year-old specialist based in Jakarta with a strong belief in the ability to quickly grasp new concepts. Highly motivated and possess a creative and dynamic approach.
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
15
15
years of professional experience
5
5
Certifications
1
1
Language
Work History
VP Commercial
Erspo (PT Retail Jaya Abadi)
10.2024 - Current
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Identified opportunities to improve business process flows and productivity.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Lead 4 Departments : Marketing, Sales, Creative and Retail & Expansion
- Marketing Department : Ensure all the marketing communication, partnership and B2B/B2G relationship are maintained. Develop strategic & Long term key partnership. Plans and execute all events related to branding and product launch.
- Creative Department : Manage creative teams and develop campaigns to supports Sales. Ensure all the Social Media, Ads and Web leads to sales growth. Work with external key partner (e.g Indonesia Foootball Association, Garuda Store) to ensure all the communications are aligned. Support all division with visual/creative team (VM and etc)
- Sales Department : Achieve monthly and yearly Sales Target, cascading the targets to the team. Develop channels and revenue streams (nationally and globally). Responsible for the P&L of the company. Develop Sales Plan, System and Operational Procedure, and OPEX. Build and Maintain strong relationship with the Sales partner and Key Account
- Retail & Expansion : Develop a retail team from scratch, standardize the system and procedure. Responsible for expansion plan and CAPEX budget management. Build strong relationship with malls and landlord to ensure the expansion plan target are achieved
- Lead team by example and ensure team work collaboratively
- Direct reporting to CEO
- Consult and giving feedback/suggestion to CEO for decision making
- Work closely with Finance, People and Production Leads and Team
Head of Setup
FIT HUB (PT DIGITAL JAYA PROPERTII)
11.2023 - 12.2024
- Managing 4 Division under the Sales & Operation Department
- SETUP Division : Managing Store/Club Setup preparation from planning to opening/operating stage. Work closely with expansion and procurement team to ensure all the club needs are completed before operation
- MAINTENANCE Division : Managing teams of technicians, setup ticketing system and ensure all reports regarding Facilities Management are solved by the team within agreed SLA
- General Affair (GA) Division : Managing all needs of Head Office & Academy, developing SOP/System of Travelling, Reimbursement, Office needs and cleanliness
- IT Support Division : Managing all the IT Related needs from all Facilities (Head Office, Academy and Clubs), installation of security system, operational system and etc.
- Work closely with Commercial team and Marketing team to ensure all the campaign are communicated well in offline channel (e.g clubs, malls etc)
- Report to VP Operation and Strategy regularly to update all the projects are on track
- Achieve the SLA and NPS Score for all the facilities and services
- Lead team and ensure teams are working collaboratively
Head of Project Management
PT Navya Retail Indonesia (GMG Group)
12.2018 - 11.2023
- Manage CAPEX for store expansion (project)
- Develop and Implement SOP for Project
- Manage Facility Management (Maintenance)
- Develop and Implement SOP for Facility Maintenance incl. HSSE
- Liaise with externals: Malls, Principals and Contractors
- Manage and build strong Store Developments team
- Negotiate with potential business partners on commercial terms and conditions to win new business
- Provide regular reports on pipeline status and progress to ensure business development progress
- Manage all stakeholders’ expectations from new business acquisition to store launch
- Liaise and align with Regional and GMG Headquarters in implementing Store Development and Facility Management Guidelines and Way of Working
- Comply to other SOPs (e.g Procurement, Finance)
- Manage Store Expansion Planning, provide cost planning for expansion
- Manage Cost spending by providing Tracker for every project
- Manage Space Planning and Design for every store project
- Manage cost, P&L and teamwork of the department
Store Development Manager (Store Project & VM)
PT Navya Retail Indonesia (GMG Group)
04.2017 - 12.2018
- Manage end to end store opening preparations
- Manage teams of drafters, graphic designs and VM
- Manage all related to Visual Merchandise of store opening/projects
- Liaise with internal stakeholders as necessary in pursuit of achieving store opening
- Liaise with externals: Malls, Principals and Contractors
- Manage and build strong Store Developments team
- Negotiate with potential business partners on commercial terms and conditions to win new business
- Provide regular reports on pipeline status and progress to ensure business development progress
- Manage all stakeholders’ expectations from new business acquisition to store launch
- Develop brand and store concept from scratch. Logo, store ambience, interior design and etc.
- Handling Event, Bazaar and all related visual services
- Associated Project: Adidas Stores: Homecourt, Neighborhood and NEO, Billabong Stores, Quiksilver Stores, Vans Stores, Omega Store, Rado Store, Samba Store, Ipanema Store and Dope&Dapper Stores, Baia Baia Stores, Ted Baker Stores
- Opening total 42 Stores within 8 months
Business Development Manager (cum Marketing Operation Manager)
PT Home Credit Indonesia
01.2016 - 04.2017
- Identify and acquire new business opportunities in specific market segments and research to identify new market segments
- Research and build relationships with new clients to develop new business opportunities
- Develop robust new business pipeline to retain and optimize existing client base
- Liaise with internal stakeholders as necessary in pursuit of achieving new business objectives
- Present business proposal to potential and existing business partners to create new business
- Plan persuasive approaches and pitches that will convince potential clients to do business with the company
- Negotiate with potential business partners on commercial terms and conditions to win new business
- Provide regular reports on pipeline status and progress to ensure business development progress
- Manage all stakeholders’ expectations from new business acquisition to partner launch and ongoing partner relationship management
- Associated Project: Samsung x Home Credit Promo and Branding
Marketing Operation Manager
PT Home Credit Indonesia
01.2016 - 04.2017
- Planning, coordinating and executing Marketing Materials strategies & tactics in:
- Develop, manage and execute strategic Marketing/Promotional campaign programs to help achieve business results, ensure adherence with the Home Credit Indonesia and industry policy.
- Plan and Control Marketing Budget to ensure expenses are within agreed ROI.
- Design, build and maintain Marketing Operational process. Measure and report performance of all digital Marketing Materials executions, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Work closely with Sales, Operations and Warehouse to distribute and execute all Marketing Materials
- Work closely with Procurement and Vendor to produce and deliver all Marketing Materials
- Provide monitoring tools and monitored the executions of POSM
- Develop budget and resource plans to enable achievement of objectives.
- Lead, develop and drive the performance of Marketing Operations team.
- Lead project and/or process of Marketing Materials if assigned.
- Develop guidance of Marketing Materials Execution to be followed by Internal and External team.
- Associated Project: POS Perfect Project, POS Logistic Project, ICS2016 Event
Store Deployment & Merchandiser Manager
PT Microsoft Indonesia
12.2014 - 01.2016
- Accountability for deploying global store deployment processes that enable roll out and refurbishment of Microsoft Store.
- Monitor and manage quality and construction of Microsoft Store Deployments Assessing, verifying and managing suppliers to provide required prices and service levels.
- Ensuring that vendors have a forward view to ensure effective delivery of the retail roll out programmer.
- Monitor and manage vendors against KPI's.
- Coordinating with Head of Retail, RCM and account managers to ensure go-live dates, handover and launch planning is fully aligned.
- Establishing and achieving the project schedule of all ramp-up and ramp-down store deployments including store maintenance.
- Understands project management.
- Owning and maintaining the inventory of retail branded furniture in-stores and in storage.
- Key interface for retail partners to provide deployment guidance.
- Provide detailed records of vendor purchase orders, vendor invoices and payments with close coordination with the Business Controller.
- Present Microsoft Store visual simulations and actual store photos to internal and external customers to excite them and gain support for Microsoft Store deployment.
- Associated Project: Microsoft Rebranding Project, Microsoft Shop in Shop Project, TechDays 2015
Senior Associate Store Development
PT Adidas Indonesia
04.2011 - 12.2014
- Collate and submit monthly store opening forecast, including monobrand and multibrand outlet.
- Coordinate, submit and review store planning and review Construction drawing/samples for CORE, SPC Type B, C, E, Franchise and Originals.
- To monitor, control, and updating budgeted CAPEX and the expenditure.
- To be the main point of contact for all store design related queries from the relevant units.
- To ensure all store development plans within the subsidiary are clearly planned and Projects completed on time according to schedule, to the required brand standard.
- Prepares, communicates and educates the relevant stakeholders and team members on any changes in store design policies and procedures that may affect the market.
- Associated Project: Retail Synergy, Virtual Wall, CORE Store, Woman Concept Store
Associate Visual Merchandiser
PT Adidas Indonesia
04.2011 - 12.2014
- Timely and impactful implementation of campaign, promotion, event, CRM program according to Country Retail Calendar.
- Manage VM together with the VM expert in adidas stores/areas, formulate action plan on VM improvements and measure its result.
- Regularly rollout VM trainings to store staffs and measuring its effectiveness.
- Provide feedback reports from VM field trips to the relevant people; Sales, Retail, GTM team.
- Lead projects if assigned.
- Associated Project: Store Remodeling, VM Champion, all24 - adidas is all in event
Group Graphic Designer & Production Supervisor
PT Multitrend Indo
12.2009 - 03.2011
- Handling all designs of Marketing Tools for each brand.
- Control the Production of Marketing Tools.
- Manage the distribution of Marketing Tools.
- Provide supervision to Design and Production Assistant.
- Responsible for all graphic matter for each brand.
- Work closely with Marketing Manager and VM Manager to execute Retail Display plan.
- Associated Project: Store Dressing, Seasonal Display
Education
High School -
SMA N 1 Lubuksikaping
Institut Teknologi Bandung - Civil Eng.
Institut Teknologi Bandung
Universitas Wiraswasta Indonesia - Management
Universitas Wiraswasta Indonesia
Skills
Retail
Recommendation
Easy to work with, combine with great skill are his main strength in my opinion. He won't be hestitate to go extra mile to help his collages to give the best service. I believe, it's great to have him as one one of your team member. Great job Sakti! - Andy Lesmana - Corporate Learning Section Manager @ PT Lautan Luas Tbk | Employee Learning & Development, Organizational Culture
Sakti would be a tremendous asset to the company and I recommend him to your company without reservation. If you have any questions, please do not hesitate to contact me - Natasha Sjahrir, was Sakti's Superior
Unlimited creativity always come out from him , He is the man for fresh ideas... man with good attitude on team - Dimitri Santanna - Aluminum Boat Builder-CNC Laser Cutting & Bending-OXE Diesel
Sakti is a good man, he is a worker who is always in the detail work thing else, he always gives new ideas in developing his work. Good Job Sakti - Rian Marianto Prawira - Store Development and Project at Harlan Holden Indonesia
Personal Information
- Age: 35
- Hobbies: Movies, Music, Football, Photography, Video games, Reading, Travelling
Achievements and Awards
- Erspo : Erspo Rebranding project : redirecting Brand, logo and Identity from the old logo to the new logo working with agencies to ensure the direction is aligned with brand's vision
- Erspo: Indonesia National Football Team Kit 2025 product launching, including work with the new retail partner to execute exciting campaign.
- Erspo : Succesfully launch a new and modern concept of retail stores
- FIT HUB : Honorable Mention during 2024 FIT HUB Hackathon.
- FIT HUB : Achieving 100 Clubs by 2024
- PT Navya Retail Indonesia : Project Warrior Award from GMG (Gulf Marketing Group) - parents holding company
- PT Navya Retail Indonesia : achieving store expansion 42 stores within 8 months in 2017
Software
Microsoft Family
Google Workspace
3D Sketchup
3D Render
Certification
PMP Exam Training
Timeline
VP Commercial
Erspo (PT Retail Jaya Abadi)
10.2024 - Current
Project Management Foundation
10-2024
Business Development Foundation
10-2024
PMP Exam Training
08-2024
Head of Setup
FIT HUB (PT DIGITAL JAYA PROPERTII)
11.2023 - 12.2024
Project Management Skills for Leaders
10-2023
Agile vs Project Management
10-2023
Head of Project Management
PT Navya Retail Indonesia (GMG Group)
12.2018 - 11.2023
Store Development Manager (Store Project & VM)
PT Navya Retail Indonesia (GMG Group)
04.2017 - 12.2018
Business Development Manager (cum Marketing Operation Manager)
PT Home Credit Indonesia
01.2016 - 04.2017
Marketing Operation Manager
PT Home Credit Indonesia
01.2016 - 04.2017
Store Deployment & Merchandiser Manager
PT Microsoft Indonesia
12.2014 - 01.2016
Senior Associate Store Development
PT Adidas Indonesia
04.2011 - 12.2014
Associate Visual Merchandiser
PT Adidas Indonesia
04.2011 - 12.2014
Group Graphic Designer & Production Supervisor
PT Multitrend Indo
12.2009 - 03.2011
Institut Teknologi Bandung - Civil Eng.
Institut Teknologi Bandung
Universitas Wiraswasta Indonesia - Management
Universitas Wiraswasta Indonesia
High School -
SMA N 1 Lubuksikaping
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