Salman Farouk Al Hakim

Led digital marketing transformation at Bounce Street Asia, cutting costs to 2% of revenue (IDR 22 million/month) and driving monthly revenue of IDR 1.8–2 billion. Secured 20M+ monthly views and 2% engagement through barter-based KOL collaborations, reducing cash outflow to 0.02% of revenue. Built strategic partnerships generating IDR 85–100 million in monthly value and led an 8-person team, reporting directly to the CEO.

Provided strategic direction at Digital Good Face, shaping KOL brand personas and strengthening their market positioning. Drove business growth by building strategic partnerships and matching clients with the right KOL and influencer services, enhancing client acquisition and long-term value creation.

Revamped digital strategy, boosting monthly downloads by 10–12% and strengthening ad performance. Expanded PR reach through my media network, cutting costs by 70% and achieving IDR 80 million in monthly PR value — driving strong investor interest in our publicly listed company. Led an 8-person team and reported directly to the COO.

Drove market expansion and revenue growth for a cosmetics and fashion retail brand, securing placements in major retailers like DANDAN and GUARDIAN and traditional stores across Indonesia — achieving IDR 100 million in monthly revenue. Forged cost-efficient partnerships with Shopee and Tokopedia, cutting campaign costs by 30%. Boosted organic social media growth by 7% monthly with a 1.5% Instagram engagement rate and gained 10M+ monthly views through influencer collaborations via barter deals. Led a 14-person team and reported directly to the COO.

Elevated Aruna’s brand awareness by transforming social media, website, and audience targeting — driving website traffic to 500–700 monthly visitors within three months, with 5–10% growth thereafter. Strengthened media relations to secure coverage supporting investment efforts, achieving a monthly PR value of IDR 50–65 million. Led an 8-person team and reported directly to the CCO.

Drove government relations for Nodeflux’s Smart City project in Banda Aceh, achieving 50% project completion in 2020. Supported AI technology implementation for Bandung and West Java Command Centers in 2019. Led B2B brand introduction through seminars and workshops targeting users, academics, and students to drive AI awareness. Reported directly to the VP of Storytelling and Communication.

As Marketing Manager, generated USD 50,000 in PR value for Motul’s Scooter range launch and led Motul Indonesia’s participation in the 2018 Gaikindo Indonesia International Auto Show. Initiated strategic collaborations for merchandise design with DARBOTZ and launched Motul’s first mini-series with Cameo Project. Served as Project Manager for Motul Kostumfest in Jogja and PIC for Motul Nonton Bareng, driving brand engagement through creative campaigns and digital marketing efforts.

As Area Marketing at Grab, tripled user growth in Medan and Makassar in 2016, reaching 11,000 daily users in Medan and 7,500 in Makassar by their second quarter post-launch. Drove 300% growth in downloads and usage in GrabBike’s first semester through the 360-degree 'Grab Sekampus' marketing activation. Led city launch branding activities for Medan, Bandung, Makassar, and Bali.

Strengthened media relations and shaped positive brand perception, earning top industry accolades: Porsche Panamera as Best Premium Sedan (Autocar & Auto Bild, 2014), Porsche Macan as Best Compact SUV (Auto Bild, 2014), and Porsche Cayman GT4 as Best Luxury Sports Sedan (MarkPlus Inc., 2015). Achieved an average monthly PR value of USD 15,000 in 2014 with zero advertising spend. Led high-impact media events, including the Porsche World Roadshow, Gaikindo Auto Show launches, and multiple media test drives and product launches from 2013–2014.

Drove Proton’s market share growth in Indonesia from 1.7% to 3% in 2011–2012 through impactful brand activations and 30% ad budget savings. Played a key role in developing the Proton Exora Star, boosting sales by 50% by end-2012 and securing the Best Budget MPV award from Tabloid Otomotif. Led major branding and media initiatives, including Proton Exora TVC (2011), multiple product launches, media test drives, and high-profile events like the Indonesia International Motor Show (2009) and Jakarta Fair (2010–2012).