Summary
Overview
Work History
Education
Skills
Timeline
Salmaraisa Estri Suyudi

Salmaraisa Estri Suyudi

Digital Marketing Specialist
Bogor

Summary

Expert Ad Operations Specialist with a proven record of exceeding marketing objectives by developing and optimizing high-performing, multi-platform digital advertising campaigns. Skilled in Meta Ads and Google Ads, with strong expertise in campaign management, performance analysis, and optimization.

Passionate about connecting with target audiences, driving consistent growth, and delivering measurable results. Insight-driven, adaptable to evolving market conditions, and committed to enhancing overall campaign effectiveness.

Overview

6
6
years of professional experience

Work History

Digital Marketing Specialist

Jiva Indonesia
01.2025 - Current
  • Planned and executed end-to-end digital advertising campaigns across Meta Ads and Google Ads, from setup to reporting.
  • Developed and implemented strategies to effectively reach and engage target audiences.
  • Created creative briefs and ad copies tailored to campaign objectives, ensuring consistent brand messaging.
  • Monitored digital marketing analytics, identified trends, and applied data-driven adjustments to improve campaign performance.
  • Generated performance reports using analytics tools to track, measure, and present results to management.

Ad Operations Specialist

PT. Mediate Indonesia
Jakarta
03.2022 - 02.2025
  • Set up and configure ad campaigns in ad management platforms, such as Google, Meta, TikTok, Programmatic, and Twitter. Ensuring accurate targeting, ad placement, and tracking.
  • Collaborate with internal teams and clients to gather campaign requirements, including ad creatives, targeting criteria, and tracking parameters.
  • Monitor and optimize campaign performance, adjusting targeting parameters, creative rotations, and bid strategies to maximize ad effectiveness, and meet campaign goals.
  • Generate and analyze campaign performance, providing a report summarizing campaign performance, actionable insights, and performance optimization recommendations to clients and stakeholders.

Data Mining Analyst

SDMS Team at SKK Migas
Jakarta
05.2021 - 12.2021
  • Verify the quality and integrity of collected data, performing data validation checks, and resolving any discrepancies or inconsistencies.
  • Collaborate with oil and gas company representatives to gather subsurface data, including well logs, seismic surveys, production data, and reservoir engineering reports.

Operational Admin

PT. Bohai Drilling Service Indonesia
01.2020 - 05.2021
  • Maintained and organized operational documents, reports, and databases to support daily operations.
  • Verified site reports and facilitated document circulation, review, and approval processes.
  • Coordinated vendor invoicing with the finance department to ensure timely processing.

Data Mining Analyst

SDMS Team at SKK Migas
06.2019 - 12.2019
  • Verify the quality and integrity of collected data, performing data validation checks, and resolving any discrepancies or inconsistencies.
  • Collaborate with oil and gas company representatives to gather subsurface data, including well logs, seismic surveys, production data, and reservoir engineering reports.

Education

Bachelor - Petroleum Engineering

Trisakti University, Jakarta
09-2018
  • Graduated with GPA 3.32
  • Active in student organizations, including IATMI, KJB Campus Journalism, and Student Association.
  • Selected paper presenter at the IATMI Symposium 2018.

Skills

Timeline

Digital Marketing Specialist - Jiva Indonesia
01.2025 - Current
Ad Operations Specialist - PT. Mediate Indonesia
03.2022 - 02.2025
Data Mining Analyst - SDMS Team at SKK Migas
05.2021 - 12.2021
Operational Admin - PT. Bohai Drilling Service Indonesia
01.2020 - 05.2021
Data Mining Analyst - SDMS Team at SKK Migas
06.2019 - 12.2019
Trisakti University - Bachelor, Petroleum Engineering

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Salmaraisa Estri SuyudiDigital Marketing Specialist