Samara Yarasevika

As part of the RevoU Labs, I am currently working as a digital marketing associate (social media specialist), main duties are:

• Manage and plan RevoU's social media strategy.
• Tracked and reported on marketing campaign performance weekly and monthly to help with optimizing current and future plans.
• Created and deployed social media content, engaged with target audiences and boosted reach with organic strategy.

• Plan a marketing strategy for new business in home cleaning services with a new market approach.
• Funneling, Audience Personas, Value Proposition, Unique Selling Point, Brand Identity, build up landing page with Unbounce, and creating social media account (Instagram and Facebook Page).
• Handling a role as a Project Manager, Creative, Performance Marketing, and Technical Team in a Group Project.
• Got 80% leads growth in 5 Days Campaign while Lowering the CPL by 50% from Facebook Ads.
• Got 19.27% Conversion Rate of 1,344 impression from Google Search Ads Campaign in 5 Days Campaign with minimum budget at IDR500,000.
• Produce and manage Content Marketing (data-driven content), Search Engine Optimization (SEO), Social Media Organic, and Customer Relationship Management strategy.

• Coordinate and share tasks performed remotely to team members
• Visualize Google Merchandise Store Key Metrics data (Session, Users, Revenue, Engagement Rate, Transaction, Purchase Revenue, etc)
• Conduct Marketing Ideas Proposals for the next marketing strategy based on the margin increase target to be achieved, the cost per click of each audience, and a limited budget.
• Arrange strategy recommendation based on the calculation of Break-even CAC (Cost Per Acquisition), break-even CVR (Conversion Rate), and Sales. Then results from existing data to achieve the target

• Data cleaning, data processing about Palm Oil Farmers and Traders for 3 years research period in Jambi Province, Indonesia as part of Collaborative Research Centre 990 funded by The German Research Foundation (DFG) that investigates the ecological and socio-economic effects of such transformation based on research carried out in the Bukit Duabelas and Hutan Harapan area in Jambi, Indonesia focusing on smallholder.
• Correspondence with PhD student as my supervisor and Chair of Agriculture Trade in Faculty of Agriculture, Göttingen University.

• Gathered, arranged and corrected research International Trade data of Southeast Asia's plantation crops (Oil Palm, Rubber, and Cacao).
• Verified accuracy and validity of data entered in databases to correct errors, as well as completed research, compiled data and assisted in timely reporting.

• Manage and update the website regularly for wcu.ipb.ac.id and dri.ipb.ac.id (now: dik.ipb.ac.id), as well as correspondence to website developers team for website technical issues.
• Produce the latest news related to agricultural innovations and findings of IPB University into IPB News Update, along deliver it to IPB's International Contact using email marketing tool: mailchimp.
• Organize IPB Talk in Sustainability and Complexity Sciences activities at national and international level as the event coordinator, as well as correspondence with various speaker in the fields of fisheries, agriculture, forestry, among others: several officials in the Indonesian Ministry, Nobel laureates, CIFOR, and practitioners in the field of agriculture, etc.
• Coordinate with all World Class University team in other Directorate and Faculty level.
• Conduct administrative correspondence and attending several international cooperation activities between IPB University and international partners, among others: CIFOR, Universiti Putra Malaysia, and Nanyang Technological University Singapore.
• Make monthly and annual report on the activities of IPB University’s World Class University Program.

• Organize and write report for activities in Research Consortium of 7 state Universities for Green Knowledge PETUAH MCA Indonesia
• Doing documentation of activities and administration for every meeting and other visiting activities related to the project
• Support and be involved in writing policy briefs from the results of collaborative research, especially for the division of social forestry and socio-economic agriculture related to sustainable agriculture
• Correspondence with the media and attended several international seminars as representatives in the exhibition, to present related knowledge products from MCA Indonesia - PETUAH Project
• Support Design (such as infographic production) and Publication Flow for Knowledge Management System of PETUAH consortium website (http://greenknowledge.id)

• Conducting research in applied finance and economics focused on cases from developing countries (emerging markets), data collection (Perform field research), data processing, and data analysis
• Writing my bachelor thesis as the result from one of research project in InterCAFE (Agricultural Development Pattern di Indonesia)
• Drafting a cooperative research or project proposal, analyzing literature review based on research theme and write research reports.
• Organize economic or applied finance workshop or training at national/international level

• Develop Survey Questionary and Verified information on survey forms about demographic, financial literacy, food security, and technical and economic farming measurement of smallholders.
• Interviewed Paddy and Horticulture farmers in Garut and Tasikmalaya, West Java, Indonesia.
• Explain purpose of census, answer questions and accurately record answers.

• Make Posdaya regular visits to monitor development of the empowerment program and make a monthly Posdaya visit report.
• Organize Posdaya achieved competition at West Java - Lampung region level.
• Participate in community development programs in each Posdaya which is fostered and conducting assistance in controlling the grant funding use and provide technical consultancy for the development of five Posdaya in Bogor city.
• Bridging communication between society in Posdaya and researcher/ innovator/ technology provider to increase living standard of communities in four sectors (economic, health, education, and environment).