Hi, I’m
Samiaji Sumarsito
Specialized Staff To Parliament Member At Indonesian House Of Representatives
Jakarta,Indonesia
Summary
Savvy Special Projects Manager knowledgeable of city politics and local community. Successfully incorporates critical thinking regarding technical issues and technical procedures. Highly organized and motivated individual.
Results-driven professional with background in managing special projects and delivering impactful outcomes. Known for effectively coordinating cross-functional teams and navigating complex challenges to achieve objectives. Highly reliable, adaptable, and focused on team collaboration and goal attainment, with expertise in project management and strategic planning.
Overview
20
years of professional experience
1
Language
Work History
Indonesia Parliament House
Specialized Staff to Parliament Member
10.2024 - Current
Job overview
- Collaborated with legislative teams to streamline communication processes, ensuring timely dissemination of crucial information among stakeholders.
- Assisted in the preparation of legislative documents, improving accuracy and efficiency in the documentation process.
- Conducted research on policy issues, providing detailed reports that informed decision-making and legislative initiatives.
- Organized and facilitated meetings, enhancing collaboration between departments and supporting the development of strategic objectives.
PT. Rojosari Bumi Tapos Indonesia
Business Development Manager
01.2023 - 09.2024
Job overview
- Developed strategic partnerships with key stakeholders to enhance market presence and drive revenue growth.
- Analyzed market trends and competitor activities, informing strategic initiatives that improved customer acquisition and retention.
- Led cross-functional teams in executing business development strategies that increased brand visibility and market share.
- Conducted comprehensive training sessions for team members, resulting in improved sales techniques and client engagement.
- Engaged with clients to assess needs, providing tailored solutions that fostered long-term business relationships.
- Monitored industry developments and presented findings to senior management, influencing strategic decision-making processes.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
SHOPLINE
Senior Marketing Manager
01.2022 - 12.2022
Job overview
- Grow the business and ensure revenue goal is achieved
- Support new business and ensure revenue goal is achieved
- Support in identifying, developing new business opportunities, Work together with placement/technical team and Business development team to win the market.
- Developed and implemented integrated marketing strategies to enhance brand visibility and engagement across multiple channels.
- Led cross-functional teams in executing high-impact campaigns, resulting in improved customer acquisition and retention rates.
PT Gamechange Solutions Indonesia (ShopKey)
Senior Marketing Manager & Offline merchant acquisition
05.2021 - 12.2021
Job overview
- My current Positions at ShopKey is as Head Of Merchant Acquisition and Marketing. What responsibility is to create branding and strategic to win the market (unlocking other cities outside of Jakarta, such as Lampung and Bandung).
- I am also responsible for my sales team to acquire new merchants, educating them through online and offline trainings, and doing brand activation activities (eg: mall to mall).
- I am also trying to create collaborations between ShopKey and the Indonesian government to support their program of advancing UMKMs.
- Business to business collaborations are also done via Indonesian big companies, and other startups.
- ShopKey is currently Android based, and will soon available on iOS.
- I am also responsible for constant revamping and Upgrading of ShopKey's features, from daily reports from my sales team.
- Develop strategic plans with BoD for its alignment and executions.
- Work with cross division to make sure the executions of projects will meet an excellent result.
- Analyze and identify the results of marketing campaign and sales performance monthly, quarterly and yearly based on data from Marketing division and Business development division.
- Grow the business and ensure revenue goal is achieved.
- Identify and explore growth opportunity with current data of potential merchants.
- ShopKey, a newly launched chat-commerce start UP- in Indonesia to help SMEs sell easier and better via chat/social media Applications.
PT Panca Asia Farma Indonesia
Marketing Strategy Consultant
01.2021 - 05.2021
Job overview
- PT. Panca Asia Farma Indonesia (PAFI) and PT. Indoutama Farmalab is the Sole Distributor at train stations and airports.
- Conducted market research to identify emerging trends, informing strategic decisions and enhancing competitive positioning.
- PT. Panca Asia Farma Indonesia (PAFI) is a company that provides Covid-19 Detection Test Equipment (GeNose C19).
Semar Jaya Artho
Head of Business Development
07.2020 - 01.2021
Job overview
- Implement an agile, adaptive and growth mindset leadership that responds to customer demands and competition.
- Lead account conversations with internal stakeholders to evaluate account performance, develop short and long term strategies and discuss/act upon optimization opportunities.
Traveloka Indonesia
Central Brand Activation Manager and Public Affair
05.2018 - 06.2020
Job overview
- Built a strong communication with the government.
- Actively fed the initiative in regards to any policy that will affect the company.
- Monitored every issue that happen in government.
- Maintained a good relationship with key person from government office.
- Acted a key speaker who represents Traveloka (Transport Division) when met with government officials.
- Based on the role of Brand Activation Manager at Traveloka Indonesia, here are eight resume experience statements:
- Collaborated with cross-functional teams to align brand messaging, resulting in a cohesive strategy that resonated with diverse audiences.
- Analyzed market trends and consumer insights to refine brand positioning, optimizing campaign performance and brand visibility.
- Developed and executed innovative brand activation campaigns, enhancing consumer engagement and driving awareness across target markets.
- Managed partnerships with key stakeholders, ensuring seamless execution of promotional activities and maximizing brand reach.
- Spearheaded the implementation of digital marketing initiatives, leveraging social media platforms to amplify brand narratives and connect with customers.
- Coordinated successful product launches, overseeing logistics and promotional efforts to ensure impactful market entry and brand representation.
- Monitored and reported on campaign performance metrics, utilizing data-driven insights to refine strategies and enhance overall effectiveness.
- Collaborated with cross-functional teams for successful product launches and promotions.
- Developed strong relationships with key stakeholders, ensuring alignment of business objectives and marketing strategies.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Championed the use of data-driven insights to optimize campaign effectiveness, increasing reach and conversion rates.
- Evaluated post-campaign metrics to identify areas for improvement in future activations efforts, maximizing impact on overall business performance.
- Leveraged competitor analysis findings to refine positioning strategies within the marketplace, strengthening overall brand equity.
- Delivered high-quality creative assets on time and within budget constraints by coordinating with internal teams and external agencies as needed.
- Managed budgets to maximize ROI and achieve sales goals for multiple brands.
- Managed complex event logistics from planning through execution ensuring smooth operations that generated positive attendee feedback.
- Led a team of marketing professionals, providing clear direction and fostering professional growth opportunities.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Spearheaded social media efforts for enhanced online presence, boosting organic traffic to brand websites.
- Improved website visibility through development and implementation of SEO strategies.
Grab Indonesia
Special Project Manager
11.2017 - 05.2018
Job overview
- Led cross-functional teams to deliver strategic initiatives, enhancing operational efficiency and achieving project objectives.
- Developed and implemented project plans that streamlined processes, resulting in improved resource allocation and team performance.
- Collaborated with stakeholders to define project scope and deliverables, ensuring alignment with organizational goals and client expectations.
- Analyzed project performance metrics to identify areas for improvement, driving continuous enhancements in project execution and delivery.
- Facilitated workshops and training sessions that empowered team members, fostering a culture of collaboration and knowledge sharing.
- Managed project budgets and timelines, ensuring adherence to financial constraints while delivering high-quality results on schedule.
- Project Achievement : Unlock all Indonesia airports Grab x Angkasa Pura I & II,Unlock Train station Commuter line Jabodetabek Grab x KAI, Grabfood city expansion all Indonesia etc
- Established communication protocols that improved stakeholder engagement, leading to increased satisfaction and project buy-in.
- Conducted risk assessments to proactively identify potential project obstacles, implementing mitigation strategies that maintained project momentum.
- Adapted quickly to changing circumstances during projects execution without compromising timelines or desired outcomes.
- Prepared and presented multiple written reports and PowerPoint presentations for meetings with various city departments.
Grab Indonesia
Marketing Communication - Event Manager
04.2016 - 11.2017
Job overview
- Achievements and Project: GrabCar Fair 2016 Driver acquisition at Senayan,Grab x ASEAN Games 2018, Grab Helicopter 2017, Grab x The Amazing Race 2016, Grab x Indonesian Idol 2017, grabbike celleb safety campaign with KOL 2017 etc
- Developed and distributed event surveys to gather feedback and assess event success.
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Created detailed timelines and budgets for events to meet all deadlines.
- Monitored and controlled event expenditures to meet budgets.
- Based on the information provided about the role of Marketing Communication - Event Manager and the expected output format, here are eight resume experience statements tailored for this position:
- Organized and executed high-profile events, enhancing brand visibility and engagement among targeted audiences through strategic planning.
- Collaborated with cross-functional teams to develop promotional materials, improving communication effectiveness and event outreach initiatives.
- Managed logistics for multiple events simultaneously, ensuring seamless execution and alignment with marketing objectives.
PT. Indonusa Telemedia (TransVision)
Marketing Communication - Brand Activation Manager
05.2016 - 04.2016
Job overview
- Transvision new area launch of Makassar, Bandung, Surabaya, Bali, Medan and Palembang.
- Transvision Super Weekend Kids Corner Activity, Ton Bareng Inggris.
- Transvision C Program activity with Foundation Periksa Gigi Gratis Free Dental Check.
- Transvision Ton Bareng Walking Dead Campaign with at Gandaria city.
- Grand Transvision Transmedia.
- Michael's Rock Live in concert at Trans Luxury Hotel Bandung.
- Part of Trans Corporation
PT. Indonusa Telemedia (TransVision)
Marketing Communication - Brand Activation Manager
05.2016 - 04.2016
Job overview
- Transvision new area launch of Makassar, Bandung, Surabaya, Bali, Medan and Palembang.
- Transvision Super Weekend Kids Corner Activity, Ton Bareng Inggris.
- Transvision C Program activity with Foundation Periksa Gigi Gratis Free Dental Check.
- Transvision Ton Bareng Walking Dead Campaign with at Gandaria city.
- Grand Transvision Transmedia.
- Michael's Rock Live in concert at Trans Luxury Hotel Bandung.
- Part of Trans Corporation
PT. Smartfren Telecom Tbk
Marketing Communication - Assistant Manager Digital & Service Marketing
10.2011 - 05.2012
Job overview
- Built good relationship with online forums and communities.
- Estimated budget expense for each promo to be conducted.
- Planned and forecasted potential target market area and created an event to increase activation.
- Planned and organized event related target awareness and word of mouth on digital online platforms.
PT. Smartfren Telecom Tbk
Marketing Communication - Assistant Manager Digital & Service Marketing
10.2011 - 05.2012
Job overview
- Built good relationship with O 2 O forums and communities.
- Developed integrated digital marketing campaigns that enhanced brand visibility and effectively increased customer engagement across multiple channels.
- Collaborated with cross-functional teams to streamline service marketing strategies, resulting in improved alignment with business objectives and customer needs.
- Estimated budget expense for each promo to be conducted.
- Planned and forecasted potential target market area and created an event to increase activation.
- Planned and organized event related target awareness and word of mouth on digital online platforms.
PT. SMART Telecom
Marketing Communication - Public Relations
03.2011 - 05.2011
Job overview
- Created program plans, such as C Program and Internal Program for employee.
- Maintained all internal communication, marketing update, corporate news bulletin board.
- Maintained intranet.
PT. SMART Telecom
Marketing Communication - Public Relations
03.2011 - 05.2011
Job overview
- Created program plans, such as C Program and Internal Program for employee.
- Maintained all internal communication, marketing update, corporate news bulletin board.
- Maintained intranet.
PT. SMART Telecom
Marketing Communication - Marketing Event Supervisor
01.2009 - 03.2011
Job overview
- Created action plan for team.
- Planned and forecasted potential target market area and produced events to increase activation.
- Maintained and serviced customers.
PT. SMART Telecom
Marketing Communication - Marketing Event Supervisor
01.2009 - 03.2011
Job overview
- Created action plan for team.
- Planned and forecasted potential target market area and produced events to increase activation.
- Maintained and serviced customers.
PT. Orange T (Real Estate)
Marketing Staff
02.2006 - 12.2006
Job overview
- Created analysis for new areas with specific segment for selling and renting service on houses and apartments.
PT. Orange T (Real Estate)
Marketing Staff
02.2006 - 12.2006
Job overview
- Created analysis for new areas with specific segment for selling and renting service on houses and apartments.
Education
GUNADARMA UNIVERSITY
BACHELOR OF MARKETING
01.2006
Skills
Project management
Budget management
Cross-functional teamwork
Event management
Communication strategy
Digital marketing
Social media management
Innovation and creativity
Processes and procedures
Regulatory compliance
Budget development
Strategic thinking
Multitasking
Team leadership
Legislative collaboration
Policy research
Legislative document preparation
Stakeholder communication
Timeline
Specialized Staff to Parliament Member
Indonesia Parliament House
10.2024 - Current
Business Development Manager
PT. Rojosari Bumi Tapos Indonesia
01.2023 - 09.2024
Senior Marketing Manager
SHOPLINE
01.2022 - 12.2022
Senior Marketing Manager & Offline merchant acquisition
PT Gamechange Solutions Indonesia (ShopKey)
05.2021 - 12.2021
Marketing Strategy Consultant
PT Panca Asia Farma Indonesia
01.2021 - 05.2021
Head of Business Development
Semar Jaya Artho
07.2020 - 01.2021
Central Brand Activation Manager and Public Affair
Traveloka Indonesia
05.2018 - 06.2020
Special Project Manager
Grab Indonesia
11.2017 - 05.2018
Marketing Communication - Brand Activation Manager
PT. Indonusa Telemedia (TransVision)
05.2016 - 04.2016
Marketing Communication - Brand Activation Manager
PT. Indonusa Telemedia (TransVision)
05.2016 - 04.2016
Marketing Communication - Event Manager
Grab Indonesia
04.2016 - 11.2017
Marketing Communication - Assistant Manager Digital & Service Marketing
PT. Smartfren Telecom Tbk
10.2011 - 05.2012
Marketing Communication - Assistant Manager Digital & Service Marketing
PT. Smartfren Telecom Tbk
10.2011 - 05.2012
Marketing Communication - Public Relations
PT. SMART Telecom
03.2011 - 05.2011
Marketing Communication - Public Relations
PT. SMART Telecom
03.2011 - 05.2011
Marketing Communication - Marketing Event Supervisor
PT. SMART Telecom
01.2009 - 03.2011
Marketing Communication - Marketing Event Supervisor
PT. SMART Telecom
01.2009 - 03.2011
Marketing Staff
PT. Orange T (Real Estate)
02.2006 - 12.2006
Marketing Staff
PT. Orange T (Real Estate)
02.2006 - 12.2006
GUNADARMA UNIVERSITY
BACHELOR OF MARKETING