A results-driven engineering and business leader with over 23 years of experience managing industrial capital equipment projects in the field of Water and wastewater solutions, with a strong track record in B2B sales across Southeast Asia. Skilled in developing techno-commercial proposals, leading pre-FEED client engagements, and building strategic partnerships across diverse industries—including Chemicals & Petrochemicals, Power, Oil & Gas, Pulp & Paper, Biodiesel & Oleochemicals, Food & Beverage, and Mining & Metals. Proficient in OPEX/CAPEX modeling, conceptual engineering, and project feasibility analysis. Demonstrates strong leadership in cross-functional collaboration, team development, and market growth initiatives. Actively seeking roles at the intersection of emerging technologies, green energy, and innovative process engineering.
Following are my general roles and responsibilities I have carried out in the past 12 years:
§ Early-Phase Engineering Support: Led feasibility-level technical discussions and preliminary design scoping for customized water, wastewater and ZLD solutions across industrial. Collaborated with technology providers and consultants to validate basic design and process assumptions.
§ Cross-Disciplinary Techno-Commercial Proposals: Developed techno-commercial proposals involving complex design specifications, aligning process engineering with commercial strategy for major clients in Indonesia, Thailand, Philippines, and Malaysia.
§ Market Expansion & Revenue Growth:Identify and cultivate potential markets and customers, evaluate addressable opportunities, and establish a robust enquiry pipeline to meet annual sales targets. Within nine months, I have developed and implemented sales and marketing strategies for B2B industrial solutions, achieving double-digit revenue growth across Southeast Asia.
§ Strategic Business Planning: Formulate and execute business strategies for the SEA region in alignment with organizational objectives.
§ Customer-Centric Solutions: Bridge the gap between customer requirements and company capabilities, proactively addressing challenges to secure projects.
§ Market Intelligence & Positioning:Monitor industry trends, regulatory changes, and competitive landscape to position the company effectively, implement dynamic pricing strategies, and drive continuous improvement.
§ Partnerships & Contracts: Establish rate contracts with EPCs to enhance long-term business opportunities.
§ Team Leadership & Development: Mentor, train, and educate cross-functional teams on market expectations and customer requirements.
§ Operational Excellence: Oversee post-order supplier negotiations to ensure timely project execution, manage payment collections, and facilitate seamless project handovers.
§ Financial & Resource Management: Maximize revenue growth, optimize resource allocation, maintain strong cash flow, and ensure efficient project execution. I have led the P&L strategy for the Southeast Asia business (Thailand, Indonesia, Malaysia, Singapore, Vietnam and The Philippines), refining pricing strategies and improving gross margins.
§ Data-Driven Sales Forecasting: Implement a structured, data-driven sales forecasting methodology to anticipate annual revenue and achieve targets.
§ Customer & Channel Strategy: Manage a diverse customer base, including privately-owned companies, publicly listed corporations, and public sector entities, with 40% of business driven through channel partners and 60% through direct engagement with end users.
Pre-FEED & Conceptual Design