Sara Rawis
New York City
Summary
Experienced Events & Field Marketing Leader in Wealth Management, NGO, and E-Commerce | Proven Ability to Drive Client Engagement & Growth | Targeting New Opportunities in the US
Work History
Conference and Event Manager
Lonsec (Wealth Management Industry)
Sydney
04.2019 - Current
- Used planning and research skills to streamline 600+ ideas for Lonsec's 3-year growth project and worked with executives to prepare strategic presentations to the board.
- As the Project Lead for Lonsec Symposium, demonstrated expertise in fostering collaboration across various business units and external partners
- Developed and executed multi-channel marketing campaigns to drive attendees' registration and engagement for the Lonsec Symposium, attracting over 1500 financial advisers nationwide for 5 consecutive years.
- Increased leads and sales opportunities by 40% annually, leveraging data from CRM (Salesforce/Pardot) systems and Google analytics tools to track leads, measure ROI, and consistently exceed KPIs.
- Worked with sales and distribution teams to create events and marketing campaign strategies, doubling Funds Under Management (FUM) from $5 billion to $10 billion.
- Oversaw key programs such as CIO Perspectives, Lonsec Retire and Lonsec Sustainability, partnering with fund managers to educate over 5,500 financial advisers annually, bolstering the firm's market presence.
- Utilized strategic planning and collaboration to identify industry opportunities. Secured key partnerships for speaking engagements, media exposure, and trade shows, significantly enhancing the firm's brand awareness and industry influence.
Events Operation Manager
Fresh Collective
Sydney
12.2014 - 03.2019
- Managed day-to-day operations, ensuring optimal events delivery while maintaining operational expenses below industry benchmarks.
- Orchestrated the successful execution of 250+ events annually, overseeing a team of 60+ casual staff members and 5 direct reports.
- Proactively expanded the client base, resulting in a substantial increase and retention of over 80% corporate clients.
- Successfully delivered major events such as; Bella Gala Dinner at Museum of Contemporary Art 2018, Primavera Exhibition Opening Cocktail Party at Museum of Contemporary Art 2018, Swarovski Cocktail Party at Mercedes Benz Fashion Week, Polo in the City at Centennial Park 2017 and 2018, Star Trek Beyond Red Carpet Party at Hoyts Entertainment Centre 2016, and Hendricks Gin Media Launching Cocktail Party 2016.
Strategic Partnership Consultant
Sydney, Jakarta
08.2016 - 08.2017
- Established partnership with 30 florists within 6 months
- Charted a strategic partnership plan to support Lovidovi's growth scheme and successfully secured strategic partnerships with other e Commerce players.
Freelancer
Self Employed Services
Sydney, Jakarta, Singapore
01.2006 - 03.2014
- Creative copywriter - Engaged in various projects aimed at crafting compelling content for website development initiatives, primarily catering to start-ups
- Marketing consultant - Conducted thorough market research to formulate innovative marketing concepts for small businesses. Specialized in designing and implementing content management systems to optimize online presence
- Translator - Provided invaluable translation services within the financial sector, collaborating with esteemed clients such as PricewaterhouseCoopers. Proficiently edited and prepared financial reviews for presentation at board and shareholder meetings, ensuring accurate and impactful communication.
Education
MBA Candidate -
08.2024
University of California, Berkeley -
01.2019
Extension program - Business Project Management
Advanced Diploma: Visual Arts -
12.2014
Advanced Diploma: Leadership -
07.2011
Bachelor of Education -
07.2006
Skills
- Ability to Work Under Pressure
- Ability to Work in a Team
- Effective Communication Skills
- Event Marketing
- Public Affairs
- Production Schedule
- Event Management
- Content Marketing
- Marketing Analysis
- Social Media Content
- Customer Service
- Organizational Skills
- Product Marketing
- Email Marketing
- Leadership
- Marketing Communication
- Project Management
- Budget Management
- Research Analytic
- Campaign Effectiveness
- Exhibition and Field Marketing
- Branding and Customization
- Digital Marketing
- Hybrid Events Production
- Effective Time Management
- CRM Pardot and Distribution
- Client Relationship Management
- Critical Thinking and Problem Solving
- Ability to Multitask
Portfolio
symposium.lonsec.com.au
camoteandco.com
https://bit.ly/3tjyRzL
References
Camille Schmidt, PhD, Principal Analyst - The Australian Prudential Regulation Authority.
+61 403 241 452
Isrin Khor, Head of Fixed Income, Lonsec.
+61 412 911 554
Personal Information
Visa Status: As an Australian I am eligible for the E3 visa which is specifically for Australian professionals working for US employers. (This visa works similarly to the Canadian TN Visa and requires 1 form to be completed being the Labor Condition Application (LCA –US State Dept. Info))
Languages
- English
- Indonesian
References
- Camille Schmidt, Australian Prudential Regulation Authority, +61403241452
- Veronica Klaus, Lonsec, veronica.klaus@lonsec.com.au, +61400481509
- Isrin Khor, Lonsec, isrin.khor@lonsec.com.au, +61412911 554
Overview
18
18
years of professional experience
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