Sari Siswarni

• Collaborated closely with senior executives on corporate strategy development, aligning business unit objectives with overall company vision and mission.
• Established clear performance metrics for team members that aligned with overarching company goals.
• Streamlined operations for efficiency and cost reduction, leading to increased profitability.
• Oversaw budget development and management, ensuring optimal allocation of resources for maximum ROI.
• Drove continuous improvement within the organization by identifying opportunities for process optimization or technological enhancements consistently.
• Directed the successful execution of key projects or initiatives, ensuring deliverables were met on time and within budget.
• Spearheaded change management efforts within the organization to effectively adapt to evolving industry trends or internal challenges.

I started my journey at Re.juve as General Manager of Sales &
Marketing, Store Operations in May 2018, then promoted to Senior GM of Sales & Marketing in April 2021. I started holding my position as Director/Associate Director of Sales & Marketing since April 2022.
As Associate Director of Sales & Marketing, my main responsibilities
are as follows :
• Responsible with overall sales and marketing initiatives and
execution
• Managing team of Marketing, Store Operations, Real Estate/Project,
B2B and B2C
• Responsible with budgeting and P&L
• Growing Stores and Non-Stores Sales
• Leading Marketing team in strengthening the brand awareness with
several initiatives/strategies and getting some
achievement/recognition
• Responsible with new stores and new channels expansion, sales growth and profitability

• Giving direction to the team on how to negotiate good deal with
  strategic alliances with such as banks, fintech and online order
  platform

I started my career at PT. Sari Coffee Indonesia (Starbucks) since 2003 as Executive Secretary to the Director, then promoted to Local Store Marketing Manager in 2006, Promoted to Category Manager in January 2009, Promoted to Senior Category & Food Manager in June 2012, promoted to Senior Marketing Manager in January 2014, then finally promoted to Division Marketing Manager from July 2015 – May 2018 As Division Marketing Manager, I was also responsible to manage a team of 20 marketing team includes senior manager position in each of following area : Product/Category, Strategic Partnership, Marketing Communication, Starbucks Card/CRM and Community Involvement/CSR
Below is my main job and responsibilities as Division Marketing
Manager :
• Preparing Annual Operating Plan and Marketing Strategy
• Involving in the preparation of company's sales budget and A&P
budget
• Ensuring all marketing strategy can meet the KPI
• Giving recommendation to higher management on action plan to
achieve company's sales target
• Developing the marketing team and ensuring they effectively fulfill
the organization's marketing strategy

• Organized and updated schedules for executives.
• Coordinated travel arrangements and bookings for executive staff.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Handled confidential information in professional manner.
• Coordinated successful meetings and events by meticulously planning agendas, logistics, and materials.
• Facilitated smooth travel arrangements for executives, ensuring seamless itineraries and accommodations.

• Organized and updated schedules for GM
• Coordinated travel arrangements and bookings for executive staff.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Handled confidential information in professional manner.