Sebastian Goldmann

Concurrently Overseeing DoubleTree by Hilton Jakarta Diponegoro
Held dual leadership roles managing country portfolio and flagship property:

• Directed strategic growth: Oversaw financial/operational performance for 10 operating hotels and strong pipeline developments across Indonesia & Timor Leste, while directly managing the 250 room DoubleTree brand flagship in Jakarta.
• Drove industry recognition: Led cultural transformation initiatives that earned Hilton "Best Workplace in Indonesia" for hospitality industry (2024 and 2025).
• Spearheaded cross-functional projects like that addressed key organizational opportunities for growth within the region.
• Developed partnerships with local organizations to enhance community engagement and contribute positively towards corporate social responsibility initiatives.
• Report directly to Senior Director of Operation South East Asia

Led the complex turnaround and strategic repositioning of the 333-room flagship (12 restaurants/bars, 12 meeting rooms, 570-sqm ballroom) following COVID-19 disruptions. Oversaw a workforce of 200+ team members while developing and executing a market-specific recovery plan focused on revised pricing, guest experience enhancements, and operational efficiencies. This initiative drove a significant RevPAR improvement and established a robust foundation for the property's full-scale renovation.

Held dual corporate leadership roles concurrently, overseeing Indonesia portfolio of 80+ hotels:

• Corporate Director of F&B: Spearheaded financial & operational performance for all F&B outlets & banquets across 130+ existing and pipeline properties (managed, owned, franchised). Drove new concept development, property refurbishments, strategic brand partnerships, and enhanced F&B Sales/Marketing & Learning & Development frameworks.
• Corporate Regional General Manager: Oversaw financial & operational performance and owner relations for 16 operating properties in Greater Jakarta region.
• Assumed additional leadership of the Regional Cluster Sales & Revenue team from Jan 2021.
• Reported directly to the Chief Operating Officer of The Ascott Limited

Oversaw 10 owned/managed 5-star hotels, leisure assets, and several pipeline properties.

• Spearheaded digital transformation: Led enterprise-wide implementation of cloud-based PMS, POS, and Sun Accounting/Procurement systems across all hotels, significantly reducing accounting manpower and enabling real-time financial data access.
• Drove operational excellence: Revitalized 5-star portfolio by implementing new brand standards, quality assurance programs, and guest satisfaction initiatives. Led the strategic approach to launch the new 3-star DALI brand.
• Managed portfolio performance: Directed P&L, operations, and pre-openings for all existing and pipeline assets through local/expatriate GM teams.
• Reported directly to the CEO

Oversaw operations and financial performance for the 5-star flagship property with large banquet facilities and 180+ staff.

• Drove 12% YoY EBITDA growth through strategic revenue optimization and cost controls.
• Spearheaded soft refurbishment of all guest rooms, ballroom, and critical M&E equipment.
• Elevated operational standards across F&B and banquet divisions within Aryaduta Group’s 10-hotel portfolio.
• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

Led hotel through renovation & post-opening.

• Executed full renovation and launched new strategy for hotel & DOWNSTAIRS restaurant
• Drove year-over-year business growth including an ADR increase of ¥250+ while leading operations, strategic vision, and long-range planning.
• Developed and implemented strategies to increase sales and profitability.
• Concluded tenure due to ownership transition into self-management.

• Co-launched 299-room flagship as Chinese National Games media hotel.
• Oversaw F&B complex (3 restaurants/bars) + 2,800 sqm banquets.

• In charge of F&B department for 467-room hotel including 4 restaurants, major banquets (2 ballrooms for 800pax each ) and a large team of 220+ staff.

• Pioneered global IHG firsts: In-house coffee roasting facility & tablet-based digital menus (eliminating printed menus).
• Won IHG’s "Best New Hotel 2011" for operational excellence.
• Led corporate initiatives: Rolled out Food Safety Management Systems (FSMS) across Shanghai Holiday Inn portfolio.
• Trained future leaders: Certified IHG Executive Coach under Area GM mentorship.