Selpha Yulida
CEO Office - Business Intelligence
Jakarta
Summary
Results-driven professional with a dynamic background in sales performance analysis, business intelligence, and data analytics. Utilizes data-driven insights to inform strategic decision-making and optimize business operations. Known for exceptional problem-solving abilities, effective communication skills, and adaptability in fast-paced environments.
Overview
12
12
years of professional experience
4
4
Certifications
Work History
CEO Office - Business Intelligence
LIT Group
10.2022 - Current
- Collaborated with C-level executives to define and set company OKRs and KPIs, ensuring alignment with strategic goals.
- Provided actionable insights and recommendations to drive growth strategies and achieve business objectives.
- Designed and implemented frameworks for monitoring sales performance and operational targets.
- Managed and analyzed complex datasets to support strategy development and organizational decision-making.
- Facilitated cross-functional collaboration to enhance overall business performance.
Self-Employed – Fish Farmer
Gurame Farming Business Owner
09.2018 - 10.2023
- Managed end-to-end operations of a sustainable fish farming business specializing in gurame.
- Implemented effective feeding, water quality management, and disease prevention strategies to ensure healthy yields.
- Conducted market research to identify demand trends and optimize pricing strategies.
- Built strong relationships with local buyers and distributors to establish consistent sales channels.
Technical Sales Engineer
PT Yokogawa Indonesia
04.2017 - 03.2018
- Identified and developed new sales opportunities, driving business growth.
- Prepared and delivered technical solutions tailored to client requirements.
- Reported and visualized sales performance data for upper management.
Technical Product Specialist
PT Yokogawa Indonesia
12.2013 - 03.2017
- Conducted end-to-end analysis of market trends and competitor activities.
- Collaborated with cross-functional teams to develop solutions addressing technical and business challenges.
- Monitored key business performance metrics, providing insights to drive strategy.
Project Engineer
PT Aisin Takaoka Indonesia (ATI)
04.2013 - 12.2013
- Designed and implemented engineering solutions for production process improvements.
- Supported investment initiatives for factory process optimization.
Education
MBA - Master of Business Administration
School of Business And Management ITB (SBM - ITB)
Bandung, Indonesia 04.2001 -
Bachelor of Engineering (BE) - Engineering Physics
Institut Teknologi Sepuluh Nopember (ITS)
Surabaya, Indonesia 04.2001 -
Skills
Python, Tableau, SQL, MATLAB, Excel, Google Data Studio, PowerPoint
Data Cleaning, Visualization, Pre-Processing, and Hypothesis Testing
Machine Learning Modeling and Feature Engineering
Critical Thinking, Problem Solving, Adaptability, Communication, Agile Methodology, Team Collaboration
Bahasa Indonesia (Native), English (Professional Proficiency)
Accomplishments
- Best Employee of Technical Support Function | PT Yokogawa Indonesia (2014)
- 1st Winner of NetSOL Application Contest | Yokogawa Electric Corporation, Japan (2016)
Certification
Data Science BootCamp | Dibimbing
Hobbies
- Aerial Arts & Pole Dance: Passionate about creative movement and strength-building through aerial and pole dance training.
- Pilates & Zumba: Enjoys maintaining fitness and mindfulness through dynamic and engaging activities.
- Data & Business Analysis: Excited by the challenge of uncovering insights and solving problems through data-driven approaches.
Timeline
CEO Office - Business Intelligence
LIT Group
10.2022 - Current
Data Science BootCamp | Dibimbing
09-2022
IBM Data Analyst
09-2022
Coursera logo Data Analysis and Visualization Foundations Specialization
09-2022
Google Analytics for Beginner
04-2022
Self-Employed – Fish Farmer
Gurame Farming Business Owner
09.2018 - 10.2023
Technical Sales Engineer
PT Yokogawa Indonesia
04.2017 - 03.2018
Technical Product Specialist
PT Yokogawa Indonesia
12.2013 - 03.2017
Project Engineer
PT Aisin Takaoka Indonesia (ATI)
04.2013 - 12.2013
MBA - Master of Business Administration
School of Business And Management ITB (SBM - ITB)
04.2001 -
Bachelor of Engineering (BE) - Engineering Physics
Institut Teknologi Sepuluh Nopember (ITS)
04.2001 -