Shaskia Alexandra Therik

• Updated spreadsheets and created presentations to support executives and boost team productivity up tp 40%, and save time at least 1 hour a day.
• Responded to emails and other correspondence to facilitate communication and enhance business processes.
• Handled scheduling for executive's calendar and prepared meeting agenda and materials.
• Led staff and vendors in providing high level of service for owner and guests.
• Prepared homes for client arrivals and administered rental properties.
• Handled logistics, catering, agendas and travel arrangements for meeting and event planning for board of directors, president and executive vice president.
• Volunteered to help with special projects of varying degrees of complexity, contribute to execute 20% project goals.
• Introduced core office systems, which resulted in increased efficiency of work processes.
• Reorganized the office supplies inventory system, incorporating a module that sounded alarms when the inventory for any item went lower than 35%.
• Decreased office supplies and operational cost by $42000 per year by switching from an expensive supplier to a cheaper one who offered the same quality streamline spending, and reducing unnecessary cost.

• Raised brand awareness through consistent marketing efforts and product campaign launches with personally became talent and model for the campaign and billboard.
• Defined and achieved project and overall organizational vision, strategies and tactic, increase 60% of sales within 6 weeks.
• Collaborated with media to encourage company and product coverage and promote brand mission and values, exceed targeted sales goal by 20% - 25%.
• Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
• Managed internal, external and crisis communications , especially when Covid 19 first hit Indonesia back in the beginning of 2020.
• Coordinated press releases and handled press inquiries for 5 company.
• Used Google ad and other digital marketing tools including my personal social media to create and distribute press releases to media outlets.
• Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing persuasive approach process.

· Define and identify relevant target markets and segments through Digital marketing tools by articulate the hotel's brand , value , personality and characteristic .

· Fulfill hotel needs in the B2B context through market research and structured sales feedback and continuously undertake analysis of the competitive environment, market trends, competitor products and services and the evolving needs of the supply chain .

· Employ the full range of marketing- mix including the through-the-line campaigns, events, digital marketing, sponsorship and advertising, also reached international target market and increasing 26% of sales in local and 35% in international.

· Build , maintain and coordinating a strong network of agency partnerships and materials in particular creative, event management and Public Relations both internally and externally.

· Regularly updating the Hotel and company’s website and social media, upload new contents and interpreting creative direction, copywriting and technical information and turning them into persuasive copy concepts including announcements, publications, statements, proposals, and other promotional materials and presentations online.

· Introduce most efficient practice and advance approaches and leafing technology solutions to approach to marketing, including pioneering the introduction of CRM or customer relationship management and the development of a client loyalty programme along with maintaining communications with relevant networks and associations.

· Manage, develop and coach all direct reporting staff and define and agree on talent development strategies and evaluate the department or team’s objectives, plans, procedures, and practices and make appropriate changes if needed along with provide annual budget, managing media buying, annual marketing communication plan and report including ranking and award.