Summary
Overview
Work History
Education
Skills
Timeline
Generic
Sheila Herwana

Sheila Herwana

Business Director
Jakarta

Summary

As a Communication Specialist with over 20 years of experience in the industry, I have successfully leveraged both traditional and non-traditional channels to drive impactful results for multinational and local brands. My career has provided me with a solid foundation in leadership, overseeing and managing integrated campaigns, budgets, and strategic partnerships. I am a firm believer that cultivating strong client relationships is key to achieving success in projects and campaigns

Overview

14
14
years of professional experience

Work History

Business Director

Bukahati
03.2023 - Current

I lead key client accounts and ensures that campaigns align with client objectives, delivering strategic and creative solutions. This role is responsible for driving growth, managing key relationships, and overseeing the day-to-day operations of the agency’s business units. I also works closely with the leadership team to develop strategies for acquiring new business and expanding existing client relationships.

Group Account Director

TBWA
01.2020 - 12.2022

I leads and manage a portfolio of key client accounts, driving strategy and overseeing the successful delivery of integrated campaigns. This role is focused on fostering strong client relationships, guiding account teams, and ensuring the smooth operation of campaigns. I also play a key role in business development and client retention, while managing the financial and operational aspects of the accounts.

Senior Account Director

Freelancer
01.2016 - 12.2019

I responsible for managing a portfolio of client accounts, delivering strategic direction, and ensuring the smooth execution of advertising campaigns. I act as the main point of contact for clients, providing strategic insights, managing expectations, and overseeing the production of high-quality deliverables.

Account Director

Leo Burnett
01.2014 - 12.2015

I responsible for managing client accounts, leading campaign development, and ensuring successful execution of strategies. This role involves overseeing account teams, fostering strong client relationships, and collaborating with creative, media, and other departments.

Account Manager

Leo Burnett
01.2011 - 12.2013

I manage and support client accounts, ensuring the seamless execution of advertising campaigns, and delivering exceptional service to clients. This role acts as the key liaison between clients and internal teams, ensuring that all projects are executed on time, within budget, and to the highest standard. I also works closely with senior account management teams to ensure client satisfaction and the overall success of campaigns.

Education

MBA - Marketing Management

Gajah Mada University
Jakarta, Indonesia
04.2001 -

Electrical Engineering

Atma Jaya University
Jakarta
08-2000

Tarkanita 1 High School
Jakarta
07-1995

Skills

    Strategic Thinking

    Client Relationship Management

    Leadership and Team Management

    Business Development

Timeline

Business Director

Bukahati
03.2023 - Current

Group Account Director

TBWA
01.2020 - 12.2022

Senior Account Director

Freelancer
01.2016 - 12.2019

Account Director

Leo Burnett
01.2014 - 12.2015

Account Manager

Leo Burnett
01.2011 - 12.2013

MBA - Marketing Management

Gajah Mada University
04.2001 -

Electrical Engineering

Atma Jaya University

Tarkanita 1 High School
Sheila HerwanaBusiness Director