Shelrin Yoenita
Head of Performance Marketing at SUN Terra Indonesia Marketing
Tangerang
Summary
A marketing enthusiast with extensive knowledge in customer acquisition, brand marketing, social media and paid channel. With strong determination to perform distinguished and eager to learn new things.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work History
Head of Performance Marketing
SUN Terra Indonesia
07.2022 - Current
Online Marketing Assistant Manager
Shopee
01.2022 - 10.2022
- Shopee Marketing Solution for Brand and Marketplace (FB/IG; CPAS and Google Ads, Affiliate Marketing Service, etc)
- Internal Shopee Campaign on various Ad platforms (FB/IG, YT, Twitter, TikTok, Premium placement publisher)
- User Acquisition (3rd Party Ad-Network)
- Affiliate Marketing (Affiliate sites and KOL Affiliate)
- Search Engine Optimization (SEO)
Online Marketing and SEO Team Lead
Shopee
03.2019 - 10.2022
- Shopee Marketing Solution for Brand and Marketplace (FB/IG; CPAS and Google Ads, Affiliate Marketing Service, etc)
- Internal Shopee Campaign on various Ad platforms (FB/IG, YT, Twitter, TikTok, Premium placement publisher)
- User Acquisition (3rd Party Ad-Network)
- Affiliate Marketing (Affiliate sites and KOL Affiliate)
- Search Engine Optimization (SEO)
Senior Associate Marketing
Shopee
07.2018 - 03.2019
Senior Digital Marketing
BABE/ Bytedance
01.2015 - 09.2018
- Manage and ensure all the campaigns implementations is well set-up and reach the KPI, make the report of all digital marketing activity (Facebook, Adwords, Twitter-Ads, and collaborate with best quality agencies)
- Implement and use third-party analytics to analyze the result for further planning and better understanding (Appsflyer, Amplitude, Google Analytics, Facebook Analytics) or SQL from the database.
- Assist in Marketing automation dashboard to provide the developer need from the digital marketing side. (Facebook Automation platform, Budget & Bidding Automation)
- Locate new improvement opportunities to produce effective and better advertising.
- Key Products: BABE (Baca Berita Indonesia), BuzzUp (Viral Videos App SEA)
Web Designer
Kreon Indonesia
09.2014 - 12.2014
- Key Products: Dragon Nest, Crazy Shooter, Point Blank
Creative Consultant
TRANS TV
06.2014 - 08.2014
Graphic Designer
GF Culinary
10.2012 - 06.2014
- Key Products: STICKY (Candy Indonesia), Fish & Co., Marutama Ramen
Junior Art Director
Matari Advertising
06.2011 - 08.2011
- Key Products: KLOP by OT Group, Essence of Chicken by BRAND'S
Education
Bachelor's degree - Design Communication Visual
Universitas Kristen Maranatha Bandung
01.2008 - 01.2012
Skills
- Data Analysis
- Analytical Skills
- Business Analysis
Timeline
Head of Performance Marketing
SUN Terra Indonesia
07.2022 - Current
Online Marketing Assistant Manager
Shopee
01.2022 - 10.2022
Online Marketing and SEO Team Lead
Shopee
03.2019 - 10.2022
Senior Associate Marketing
Shopee
07.2018 - 03.2019
Senior Digital Marketing
BABE/ Bytedance
01.2015 - 09.2018
Web Designer
Kreon Indonesia
09.2014 - 12.2014
Creative Consultant
TRANS TV
06.2014 - 08.2014
Graphic Designer
GF Culinary
10.2012 - 06.2014
Junior Art Director
Matari Advertising
06.2011 - 08.2011
Bachelor's degree - Design Communication Visual
Universitas Kristen Maranatha Bandung
01.2008 - 01.2012
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