Shifa Chairunissa Bawono
Digital Marketing
Jakarta
Summary
I am a digital marketing specialist with 2 years of experience in paid advertising campaigns using platforms like Google Ads, Meta Ads, and TikTok Ads. I excel in utilizing analytical tools such as Google Analytics and SEO tools like Ahrefs, SEMrush, and WordPress. With a creative mindset, proficient in Adobe Creative Cloud, Canva, and other creative tools. My expertise extends to social media marketing, content marketing, and CRM. I am a well-rounded digital marketing professional.
Overview
2
2
years of professional experience
4
4
Certification
Work History
Performance Marketing Specialist (For TikTok Ads)
PT Future Commerce Indonesia (F-Commerce)
North Jakarta
05.2023 - 10.2023
- Successfully manage multiple TikTok ad campaigns for clients with TikTok shops, utilizing LSA and VSA ad formats to achieve KPIs of ROAS and ROI
- Develop and implement effective ad strategies for maximizing sales on TikTok Live Streaming platform, including ad targeting, bidding, and creative optimization
- Identified appropriate marketing channels and target customers for campaigns
Performance Digital Marketing Project
Afirmus Biotek Indonesia
Jakarta
02.2023 - 04.2023
- Successfully led client project aimed at increasing leads and optimizing ad spend
- Achieved 5-10% increase in lead conversion rates compared to previous project batch
- Decreased CPC by 5% through strategic ad targeting and bidding optimization
Social Media Marketing Internship
Oigetit - Fact Check The News
California
10.2022 - 01.2023
- Contributed to mock-ups, email campaigns, and social media content.
- Designed and presented social media campaign ideas.
- Conducted daily updates to social media profiles to boost company online presence.
Digital Content Creator
National Board for Disaster Management
East Jakarta
03.2022 - 12.2022
- Develop original content through social listening and independent sources.
- Applied current editing and photography tools to tell great stories.
- Developed original content using social listening and independent sources.
Performance Marketing Internship
Purple Mindz Media Pte Ltd (TokenMinds)
Singapore
08.2022 - 10.2022
- Created spreadsheets using Microsoft Excel for daily, weekly, and monthly reporting.
- Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
- Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments.
Education
Bachelor of Management Studies - Marketing Management
Universitas Pancasila
South Jakarta02.2024
Bootcamp - Full Stack Digital Marketing
RevoU
South Jakarta12.2022
Diploma - Office Administration
Universitas Indonesia
Depok08.2020
Skills
- CRM : MailChimp, OneSignal
- SEO: SEMrush, Ahrefs, Screaming Frog
- Paid Ads: Google Ads, Facebook Ads, TikTok Ads
- Analytical Report: Google Analytics, Google Data Studio
- Creative: Adobe Software, Canva
- Administrative: Microsoft Office, Google Docs
- Website Builder: Leadpages, Wix
Certification
RevoU Full Stack Digital Marketing: https://bit.ly/revoucertification
Google Digital Marketing & E-Commerce: https://bit.ly/googlebycoursera
Digital Marketing Certified by HubSpot: https://bit.ly/hubspotdigmar
Google Ads Search Certification: https://bit.ly/gadscertifications
Timeline
Performance Marketing Specialist (For TikTok Ads)
PT Future Commerce Indonesia (F-Commerce)
05.2023 - 10.2023
Performance Digital Marketing Project
Afirmus Biotek Indonesia
02.2023 - 04.2023
Social Media Marketing Internship
Oigetit - Fact Check The News
10.2022 - 01.2023
Performance Marketing Internship
Purple Mindz Media Pte Ltd (TokenMinds)
08.2022 - 10.2022
Digital Content Creator
National Board for Disaster Management
03.2022 - 12.2022
Bachelor of Management Studies - Marketing Management
Universitas Pancasila
Bootcamp - Full Stack Digital Marketing
RevoU
Diploma - Office Administration
Universitas Indonesia
RevoU Full Stack Digital Marketing: https://bit.ly/revoucertification
Google Digital Marketing & E-Commerce: https://bit.ly/googlebycoursera
Digital Marketing Certified by HubSpot: https://bit.ly/hubspotdigmar
Google Ads Search Certification: https://bit.ly/gadscertifications
Similar Profiles
Sayed Arsad AliSayed Arsad Ali
Secretary General at Indonesia Bangladesh Chamber of Commerce and IndusSecretary General at Indonesia Bangladesh Chamber of Commerce and Indus
Kashmail KhanKashmail Khan
E-Commerce Specialist at HYPER FUTURE E-COMMERCE ISLAMABADE-Commerce Specialist at HYPER FUTURE E-COMMERCE ISLAMABAD
Kevin Saptana WyKevin Saptana Wy
Neo Business Owner at PT Bank Neo Commerce TbkNeo Business Owner at PT Bank Neo Commerce Tbk