Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Shinta Taruli Asih Simanjuntak

Assistant Of Business Analyst Manager
Jakarta Timur,DKI Jakarta
Shinta Taruli Asih Simanjuntak

Summary

I started my career as an Industrial Designer for 8 years, then my curiosity about marketing makes me a Marketer.


I have been working in Marketing for almost a decade, therefore, have the whole experience from Marketing Communication, Marketing Brand, and Marketing Business Analyst.



Overview

15
years of professional experience

Work History

PT. Gudang Garam, TBk
Jakarta

Assistant of Business Analyst Manager
01.2023 - Current

Job overview

  • Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
  • Improved business direction by prioritizing customers and implementing changes based on collected feedback.
  • Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
  • Performed gap analysis to identify areas of improvement.
  • Developed complex dashboard and reporting tools to track business performance metrics.
  • Analyzed data to identify root causes of problems and recommend corrective actions.

PT. Gudang Garam, Tbk
Jakarta

Assistant of Brand Health Manager
04.2022 - 12.2022

Job overview

  • Compiled, cleaned and manipulated data for proper handling.
  • Ran statistical analyses within software to process large datasets.
  • Applied loss functions and variance explanation techniques to compare performance metrics.
  • Improved data collection methods by designing surveys, polls and other instruments.

PT. Gudang Garam, Tbk
Jakarta

Assistant of Business AdHoc Manager
04.2021 - 04.2022

Job overview

  • Worked closely with management to provide effective assistance for specific aspects of business operations.
  • Implemented randomized sampling techniques for optimized surveys.
  • Improved data collection methods by designing surveys, polls and other instruments.
  • Conducted market research to identify new opportunities and target markets.
  • Created surveys and questionnaires to collect data for research projects.
  • Collaborated with other researchers to develop successful research strategies.

PT. Gudang Garam, Tbk
Jakarta

Assistant of Brand Manager
12.2017 - 04.2022

Job overview

  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Managed and oversaw creative projects to drive quality, accuracy and deadline management.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
  • Created and managed budgets to maximize brand reach and engagement.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.

PT. Gudang Garam, Tbk
Jakarta

Product Designer (BTL Activation)
12.2013 - 12.2017

Job overview

  • Suggested enhancements to product design that would improve user experience.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Traveled to manufacturing facilities to evaluate product creation and point out potential issues.
  • Converted project specifications into drawings and other materials that would be used to create product.
  • Researched and identified best-fit materials for new products.
  • Collaborated with team of engineers to develop new products.
  • Created visuals and renderings communicating product design concepts.
  • Analyzed user feedback and implemented changes to product design.
  • Identified issues, analyzed information and provided solutions to problems.
  • Self-motivated, with a strong sense of personal responsibility.

Box Living Pte Ltd
Jakarta

Product Designer
09.2008 - 09.2013

Job overview

  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Suggested enhancements to product design that would improve user experience.
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Traveled to manufacturing facilities to evaluate product creation and point out potential issues.
  • Converted project specifications into drawings and other materials that would be used to create product.
  • Created visuals and renderings communicating product design concepts.
  • Researched and identified best-fit materials for new products.
  • Improved worker comfort and reduced injuries with creation of new ergonomic solutions.
  • Developed strong communication and organizational skills through working on group projects.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.

Education

Institut Teknologi Bandung
Bandung

Bachelor of Design from Industrial Design
06.2007 - 2007.06

University Overview

GPA: 3.33

Skills

Design process

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Timeline

Assistant of Business Analyst Manager
PT. Gudang Garam, TBk
01.2023 - Current
Assistant of Brand Health Manager
PT. Gudang Garam, Tbk
04.2022 - 12.2022
Assistant of Business AdHoc Manager
PT. Gudang Garam, Tbk
04.2021 - 04.2022
Assistant of Brand Manager
PT. Gudang Garam, Tbk
12.2017 - 04.2022
Product Designer (BTL Activation)
PT. Gudang Garam, Tbk
12.2013 - 12.2017
Product Designer
Box Living Pte Ltd
09.2008 - 09.2013
Institut Teknologi Bandung
Bachelor of Design from Industrial Design
06.2007 - 2007.06

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Shinta Taruli Asih SimanjuntakAssistant Of Business Analyst Manager