Sianita Setiowati
Serpong
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
29
29
years of professional experience
Work History
Marketing Director
PT. Dipa Health Care
06.2014 - Current
- Responsible to manage profit & loss of 2 sister companies and 1 division (e.g
- PT Dipa Puspa Labsains; PT Multiredjeki Kita)
- Manage of stake holder in each business/principal
- Strategic thinking for profitable business growth
- Develop and set up for readiness organization in each company
- Supervising and directing employees in our division
- Leading a team (sales & marketing team) toward achievement of financial and other goals
- Providing of budgeting, customer service, data analysis, and a variety of other business activities
- Set up the business portfolio for each company
- Alignment with corporate department for infra structure (FA; IT & HR)
- Manage P & L each sister company that under my responsible
- Direct report to President Director & Commissioners (owners).
Head of Medical Device Business Unit
PT. Djembatan Dua (Sales & Marketing Company), part of PT AAM
01.2011 - 05.2014
- Responsible to manage profit & loss of Medical Device Business Unit
- To manage aggressive business growth & contribution of profit at PT Djembatan Dua
- (see appendix 1)
- Strategic thinking for developing & exploring profitable new principals & suppliers
- Organization development of Medical Device Business Unit
- Leading all teams (i.e
- Sales; marketing & Business Development) under Medical Device organization
- (see appendix 2)
- Create & submit grand strategy, included marketing plan to Directors & Commissioners of PT
- Dexa Medica Group
- Quarterly review presentation to the Directors & Commissioners
- Building good business partnership to principals & suppliers
- To manage all aspects of importation, receipt and distribution
- Managing the entire product line life cycle from strategic planning to tactical activities
- Reporting directly to Director of PT Djembatan Dua.
National Business Manager
PT. Anugrah Argon Medica (Medical Device & Pharma National Distributor)
02.2006 - 12.2010
- Achieve revenue & profit margin goal
- Coordination with Business Development to explore new principal for port folio products
- Manage all of Medical Device principals & key customers
- Fulfillment KPI of Medical Device Department
- Responsible to develop Medical Device products at AAM
- Leading all sales & marketing teams under Medical Device organization
- Create & submit grand strategy, included marketing plan to Directors & Commissioners of PT
- Anugrah Argon Medica
- Quarterly review presentation to the Directors & Commissioners
- Building good business partnership to principals & suppliers
- To manage all aspects of importation, receipt and distribution
- Managing the entire product line life cycle from strategic planning to tactical activities
- Reporting directly to the Business Director.
Marketing Manager License Products (Ethical)
PT. Kimia Farma, Tbk (Government Pharmaceutical Company)
06.2005 - 01.2006
- Responsible for developing and maintaining marketing strategies to meet organizational objectives
- Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed
- Oversees all marketing, advertising and promotional staff and activities
- Develops annual marketing plan which details activities to follow during the fiscal year, which will focus on meeting organizational objectives
- To manage the Marketing Department Budget
- Delivery of all marketing activity within agreed budget
- Building relationship with Medical Specialist organization (i.e
- Cardiology; internists; obsgyn; etc)
- Work with external third parties to assess partnerships and licensing opportunities
- Reporting directly to Marketing Director.
Business Unit Manager for Contrast Media Products
PT. Dipa Pharmalab Intersains
06.2001 - 05.2005
- Oversee and implement overall product strategy, including research and development strategies, and importation for Contrast Media products
- Conducting marketing analysis to develop product range, as well as the development of pricing strategies
- Building relationship within Radiologists Organization
- Providing business review to supplier annually
- Manage all FFs in our division
- Responsible to achieve annual revenue goals
- Reporting directly to Marketing Directors.
Product Manager for AB & Vaccine
Merck Sharp & Dohme (MSD)
02.2000 - 05.2001
- Responsible to set up target of AB & Vaccine products to MRs, coordination with Sales Manager
- Providing product strategic of AB & Vaccine in Indonesia Market
- Coordination with Marketing in Regional to providing marketing plan; create promotional broschure; posters; gimmick & patient or Doctor education programs
- Responsible to develop products portfolio
- Conduct product presentation @ Hospitals & RTD
- Reporting directly to Marketing Manager.
Product Manager for Antibiotics
PT Cetapharm (exclusive marketing company for MSD)
01.1998 - 12.1999
- Responsible for achievement sales target for Antibiotics products
- Conduct products presentation to key customers
- Conduct product training to FF frequently
- Present monthly report to MSD’s Country Manager
- Coordination with MSD’s for providing of promotional materials
- Direct report to Marketing Manager.
Product & Sales Manager
PT. Konimex, Ethical Divison
11.1995 - 12.1997
- Define product strategy & roadmap for Opthalmic products
- Responsible for achievement target sales
- Manage all FFs dedicated
- Give direction the strategy to implement on targeted Doctors
- Providing promotional materials & conduct training of PK to FFs
- Conduct product presentation to Doctors.
Education
Faculty of Dentistry, Gadjah Mada University
01.1995
SMAN 2
01.1988
SMP Warga
01.1985
SD Warga
01.1982
Skills
- Networking
- Marketing Strategy
- Strategic Planning
- Project Planning
- Business Analytics
- Communication
- Analytical Thinking
- Project Management
- Operational Management
- Market Understanding
- Market Planning & Execution
- CRM Management
Place Of Birth
Solo, Central Java
Height Weight
163 cms/67 kgs
Short Course
1993, 1994, English Language Training International (ELTI), Pre Intermediate
Personal Information
- Date of Birth: 05/01/69
- Gender: Female
- Nationality: Indonesia
- Marital Status: Married
- Religion: Christian
Hobbies and Interests
Traveling; swimming; reading
Training
- Leadership Development Program, Lutan Education, October 2009
- Minaut – Decision & Problem Solving, PPM, August 2008
- New Product Launching, Training Institute Management, February 1996
- How to be a Profit Generator Management, Soli Deo Manacons, April 1996
- Professional Salesmanship, Americans Salesmanship Trainings, April 1997
- Marketing Strategy, Marketing Seminars, July 1997
- Supervising Sales & People, Mercury International, September 1997
- Positive Thinking & Attitude, DEPS Consultans, August 2002
- Strategic Leadership in Todays Organization, Word Power, July 2003
- Problem Solving & Decision Making, PPM, October 2008
- Leadership Training & Workshop, GML, July-September 2009
Timeline
Marketing Director
PT. Dipa Health Care
06.2014 - Current
Head of Medical Device Business Unit
PT. Djembatan Dua (Sales & Marketing Company), part of PT AAM
01.2011 - 05.2014
National Business Manager
PT. Anugrah Argon Medica (Medical Device & Pharma National Distributor)
02.2006 - 12.2010
Marketing Manager License Products (Ethical)
PT. Kimia Farma, Tbk (Government Pharmaceutical Company)
06.2005 - 01.2006
Business Unit Manager for Contrast Media Products
PT. Dipa Pharmalab Intersains
06.2001 - 05.2005
Product Manager for AB & Vaccine
Merck Sharp & Dohme (MSD)
02.2000 - 05.2001
Product Manager for Antibiotics
PT Cetapharm (exclusive marketing company for MSD)
01.1998 - 12.1999
Product & Sales Manager
PT. Konimex, Ethical Divison
11.1995 - 12.1997
Faculty of Dentistry, Gadjah Mada University
SMAN 2
SMP Warga
SD Warga
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