SITI NURAMANAH
Bali,BA
Summary
Experienced manager with a proven track record in directing sales, marketing, and operations activities. Skilled negotiator with a diplomatic communication style and a talent for building strong relationships. Committed to providing clients with practical and effective solutions to common challenges. Strategic thinker in business management with 14 years of experience in cultivating partnerships, retaining key accounts, and driving profit growth through cost reduction measures. Highly persuasive and self-motivated, adept at expanding network connections and introducing new products. Well-versed in educating clients, implementing pricing strategies, and spearheading territory development efforts.
Overview
18
18
years of professional experience
1
1
Certificate
1
1
Franchise association 2009
18
18
Professional career
Work History
Senior Sales & Reservation Manager
PT Mandala Manajemen Grup (Mesari Hotel Ubud)
11.2023 - 11.2024
- Responsible for hotel room sale & hotel's products revenue (Offline & Online)
- Creating sales forecast & budgeting quarterly
- Identify new markets and business opportunities and increase sales
- Conducts daily sales calls and arranges site inspection trips to hotels by corporate clients
- Enhanced customer satisfaction by efficiently managing reservation inquiries and bookings.
- Able to provide Quick and timely responses, immediate communication to the properties, and develop professional long-term business relationships
- Executes and supports the operational aspects of business booked (e.g generating proposal, Corporate Rate, writing contract, customer correspondence)
- Builds and strengthens relationships with existing and new customers to enable future bookings
- Handling of correspondences all of incoming inquiries
- Managing booking calendar, PMS, and stop sales
- Handling day to day rooms allotments for agent
- Monitors and coordinates group reservations activity with all hotel's department
- Reviews no-show and cancelled reservations and processes charges according to the hotel's policy
- Reporting to Board Director
Operations Manager
PT Karya Rasa Abadi - Food Chain Business
10.2022 - 06.2023
- Company Overview: (Same Owner with Abiansila Adventures)
- Manage daily operations F&B business of the head office and 5 outlets
- Hiring & recruitments
- Training & development of the new hire
- Managed business operations, warehouse inventory and price negotiations to reduce operational cost by25% from previous and increased the NETT INCOME by30%
- Manage day to day operations
- Cost control & budgeting
- Inventory and purchase control
- Assessed employees through on-site observation and interviews to determine strengths and weaknesses in work performance, methods and team functions
- Ensure foods standardize quality in control
- Create financial projections based on each outlet & performances
- Standardize all operations recorded in the company system operating software
- Reporting to Share holders
Sales Manager
Abiansila Adventures ( ATV, SPA & DAY CLUB)
11.2022 - 02.2023
- Responsible for the sales of ATV and activities products, Spa & Day club
- Develop and maintain strong relationships with partners, agencies, and vendors to support marketing initiatives
- Organizing & Managing event for corporate niche
- Monitor and maintain brand consistency across all marketing channels and materials
- Creating custom package & pricing for group
- Creating competitive pricing and costing
- Maintain social media and platform to monitor traffic and booking performance
- Reporting to Board Directors
Operations Manager
Terra Uniforms and Supply - Garment Industry
04.2020 - 09.2022
- Manage day to day operations
- Recruitment & hiring
- Ensure all order in hand are well managed by every department
- Monitor productions to ensure lead time are met on time
- Sourcing material and purchase control
- Ensure sales follow up all lead handled by marketing team
- Cost and budgeting
- Weekly meeting to ensure revenue generations on track as per projected
- Daily check on account receivable/payable
- Ensure marketing team manage all online platform are manage accordingly
- Reporting to Share holders
Revenue & Sales Manager
Vision Villa Entrepreneur Resort - Hospitality
01.2020 - 03.2020
- Daily pick-up analysis, strategy adjustments and reporting
- Provide weekly dynamic forecast occupancy & room rates
- Update price in OTA to push the availability room in all channel
- Prepare outline on monthly revenue budget
- Developed comprehensive sales strategies by analyzing market trends and customer needs.
- Evaluate Villa and event's revenue Vs Expenditures
- Creating effective promotions campaign to boost sales volume
- Develop pricing package & costing for group's event
- Reporting to General Manager
Market Researcher
Retreat ForMe.com - Short Project Remotes
10.2019 - 12.2019
- Conducted research intercept interviews and surveys for wellness field in Bali
- Research for market size, potential business, trend and demand on wellness business in Bali
- Managed multiple research projects simultaneously while maintaining strict deadlines, ensuring successful project delivery.
- Created surveys to discover customer preferences
- Researched client industry and marketing trends while forecasting company and product needs
- Followed interview protocol carefully to avoid influencing interviewee's perspective
- Gather data research both online and offline
- Reporting to Founder
Field Marketing Manager
Wyndham Destinations - Hospitality Timeshare
08.2018 - 07.2019
- Hire and train new marketing & sales for pre opening teams of Wyndham Destination Indonesia
- Develop workflow and system operating procedures
- Formulated and implemented robust workflow and system operating procedures to streamline operations.
- Drove the lead generation strategy for Wyndham club membership, significantly boosting business prospects.
- Trained and directed marketing teams in soft approach lead generation, emphasizing exceptional customer service and effective complaint resolution.
- Managed diverse marketing divisions including pre-arrival call/email, in-house concierge, and offsite property marketing teams.
- Oversaw marketing teams to achieve daily, weekly, and monthly lead generation targets, ensuring consistent performance.
- Collaborated closely with the Sales Director across the Asia Pacific region, including China, Australia, the Philippines, and Thailand, to facilitate a seamless sales process for prospects directed to Bali.
- Partnered with Sales Directors to refine and perfect the sales presentation process, enhancing conversion rates.
- Liaised with General Managers of all Wyndham hotels in Bali to guarantee exemplary care for members during their stay.
- Ensured marketing team members across all divisions delivered a satisfying pre-arrival and in-stay experience for prospects and resolution.
- Fostered and nurtured strategic business partnerships with vendors in transportation, dining, and activities, creating a network of mutually beneficial relationships.
- Handled customer complaints with a focus on swift and satisfactory
- Reporting Wyndham Sales Vice president Asia Pacific, Marketing president Asia Pacific
- Reporting to Sales Vice president APAC & Marketing Director APAC
Field Marketing Supervisor
MARRIOTT NUSA DUA GARDEN - PRE OpeningHospitality Timeshare
08.2017 - 06.2019
- Manage and supervise marketing team, Concierge team, Linkage, Pre arrival team
- Manage and support marketing teams placed on the frontline resort , to assist guests as concierge service
- Ensure linkage marketing team to pitch and produced qualified lead for sales presentation, whilst this team is located in another property
- Guide and monitor pre Arrival marketing team, this team's job is to give a call the up coming guest to provide pre arrival service, following by discovery pitching to set up appointment for sales presentation
- Interview and train new marketing teams based on their post department
- Marriott vacation club Bali is brand new Marriott vacation club in Indonesia : Sent qualified leads that turn into huge sales success that hit over target with $450.000 paid sales after grand opening and $1,145,000, on installment
- Reporting to Project Director & Marketing Director APAC
Branch Manager
PT Kurnia Jaya Bersama - Computer Distributions
03.2013 - 05.2017
- Manage branch business both in retain profits and administrations
- Retains existing and builds new customers
- Authorized distributor for ASUS, LENOVO & HP
- Lead sales team to ensure target achieved daily, weekly and monthly
- Ensure warehouse keep the stocks and order accordingly based on FIFO
- Monitor invoice and avoid customer late in payments
- Conducting market analysis and develop marketing strategy to boost sales in the region NTB - NTT
- Increase company profit by increasing sales volume in 300% annually
- Reporting to Board Director
Distributions Manager
ACER - Computer Bali Nusra Region
02.2012 - 02.2013
- Acted as ACER Indonesia Distribution & Relationship manager in Bali Nusra region
- Building positive relationships with new partners and dealers
- Preserve in the region market & brand competitions and ensuring the market share is increased stably
- Collaborating & creating event programs with Software partner company eg:(Microsoft, AMD, Intel) to enhance market positioning
- Dominate market in the region within 6 months enlarged around 70%
- Approach potential partners to establish relationships and to enhance market share
- Preserve in the region market & brand competitions and ensuring the market share is increased stably
- Increased sales volume from 500 to3338 unit monthly
- Orchestrated annual partner events to strengthen relationships and stimulate sales growth. This was effective strategy as the sales volume hit to 8000 over units in from the event for 3 months sales
- Reporting to Products Director
Business Development Manager
PT EF Prima Perkasa Indonesia - Java Mocha Cafe Resto
04.2009 - 08.2011
- Develop new business in F & B industry
- Hire & Recruit F&B team
- Coordinate with Executive chef in the Menu creation
- Monitor inventory and purchase control
- Coordinate with Resto Manager for day to day operations
- Create promotions programs to boost sales
- Manage accounting teams for the cashflow, account payable, revenue, petty cash, expenditure
- Salary & Wages
- Develop franchise system for the brand
- After a year Manage to sell7 franchise outlets
- Monitor all outlets on the standard and quality services procedures
- Reporting to Director
Operations Manager
PT EF Prima Perkasa Indonesia - Electronic Chain store
01.2008 - 08.2011
- Source electronic products from China & Taiwan
- Negotiate price to import products
- Coordinate with Import agency company for import & forwarding fee
- Develop pricing and costing
- Manage day to day operations for all chain store
- Ensuring warehouse team in the inventory level and products distribution to each store according their performance
- Monitor daily selling from all store
- Conduct monthly meeting to ensure Revenue exceed expenditure
- Managing cash flow & cost budgeting control, book keeping, bank reconciliation
- Prepare for monthly finance statement ( P&L, Balance sheet)
- Reporting to Director
Executive Assistant Director
PT EF Prima Perkasa Indonesia - Electronic Chain store
01.2007 - 12.2008
- Assist Director for daily schedules
- Assist Director in sourcing products from China & Taiwan
- On behalf Director crosscheck all reports ( accounting, sales & inventory)
- Assist Director in all generall meetings
- Delegate all task to each Manager on behalf of the Director
- On behalf of Director attend meeting with vendors and partner
- Reporting to Director
General Secretary
PT EF Prima Perkasa Indonesia
08.2006 - 01.2007
- Record all department purchase request
- Coordinate with Assistant Director for all request
- Send out meetings invitations to all managers and executives
- Assist all managers with their report submission to Assistant Director
- Assist all managers request to Assistant Director
- Prepare general meetings venue, material and logistic
- Coordinate with all department any update from company
- Reporting to Assistant Director
Education
Business Administration And Management
Camford Business School
Singapore05-2006
Diploma - Fashion Study
Palin School of Art & Design
Singapore01.2005
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SMU PGRI - NGAMBON
Bojonegoro, East Java01.1999
Skills
- Management
- Customer service expertise
- Guest rel
- Guest relations
- Market research
- Marketing strategy
- Sales & Marketing
- Business operations
- Finance & cost control
- Human resource management
- Leadership
- Reservation software
- Effective communication
- Strong organization
- Business development
Accomplishments
- Documented and resolved booking issue which led to effective reservation system
- Achieved high sales performance through customer satisfaction by using soft approach lead generations
- Increased market shared by 60% from existing
- Accomplished high sales performance by 300% from existing
- Achieved nett profit higher 30% from existing by reducing COGS of 25%
- Develop new business in the F&B industry and succeed to expand through franchise with 7 franchisee outlets within 2 years
LANGUAGES
English (Fluent)
Bahasa Indonesia (Native)
Certification
Train the Trainer by Marriott International 2017
Leadership development by MIC 2011
Indonesian Franchise Association 2009
Additional Information
Independent Business consultant covering areas such as : Business planning, Business set up, management & operations, accounting and finance control.
Remotes freelancer
Timeline
Senior Sales & Reservation Manager
PT Mandala Manajemen Grup (Mesari Hotel Ubud)
11.2023 - 11.2024
Sales Manager
Abiansila Adventures ( ATV, SPA & DAY CLUB)
11.2022 - 02.2023
Operations Manager
PT Karya Rasa Abadi - Food Chain Business
10.2022 - 06.2023
Operations Manager
Terra Uniforms and Supply - Garment Industry
04.2020 - 09.2022
Revenue & Sales Manager
Vision Villa Entrepreneur Resort - Hospitality
01.2020 - 03.2020
Market Researcher
Retreat ForMe.com - Short Project Remotes
10.2019 - 12.2019
Field Marketing Manager
Wyndham Destinations - Hospitality Timeshare
08.2018 - 07.2019
Field Marketing Supervisor
MARRIOTT NUSA DUA GARDEN - PRE OpeningHospitality Timeshare
08.2017 - 06.2019
Branch Manager
PT Kurnia Jaya Bersama - Computer Distributions
03.2013 - 05.2017
Distributions Manager
ACER - Computer Bali Nusra Region
02.2012 - 02.2013
Business Development Manager
PT EF Prima Perkasa Indonesia - Java Mocha Cafe Resto
04.2009 - 08.2011
Operations Manager
PT EF Prima Perkasa Indonesia - Electronic Chain store
01.2008 - 08.2011
Executive Assistant Director
PT EF Prima Perkasa Indonesia - Electronic Chain store
01.2007 - 12.2008
General Secretary
PT EF Prima Perkasa Indonesia
08.2006 - 01.2007
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SMU PGRI - NGAMBON
Train the Trainer by Marriott International 2017
Leadership development by MIC 2011
Indonesian Franchise Association 2009
Business Administration And Management
Camford Business School
Diploma - Fashion Study
Palin School of Art & Design
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Contract WorkPart TimeFull TimeWork Location
RemoteHybridOn-SiteComputer & Software
Google workspace (G sheet, GDocx, PPT, etc)
Microsoft Office (Excel, Word, Publisher, PPT)
PMS, CMS, POS, CRM, Accounting software
Booking engine, Extranet, Canva, Wordpress
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