Accounting software
Siti Nuramanah
Sales, Marketing, Business Management Professional
Gianyar
Summary
Experienced Manager with expertise in sales, marketing, and operations. Skilled at analysis and building relationships. With 16 years in business management, I excel in strategic thinking. I have a proven track record of retaining key clients and increasing profits through financial planning, budgeting, cost control, and cash flow management.
Overview
18
18
years of professional experience
2007
2007
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Senior Sales and Reservation Manager
Mesari Hotel
11.2023 - 11.2024
- I spearheaded hotel revenue growth by improving room and leisure sales across corporate, OTA, and travel agent channels
- Sales forecasting, devised strategic budgets to maximize profitability
- Analyzed market competition to apply dynamic sales strategies and maintain competitive edge
- Negotiated and finalized contracts agreement, optimizing terms for sustained business success
- Developed and implemented effective pricing strategies for rooms and all hotel products
- Orchestrated promotions and campaign programs, with a focus on E-commerce, to drive sales
- Supported front office, housekeeping, and F&B operations team's to ensure exceptional customer service delivery
- Efficiently handled all incoming reservation inquiries and complaints, ensuring prompt and satisfactory resolutions
- Oversaw the booking calendar, PMS, stop sales, room allotments, CMS, booking engines, and extranets
- Created special packages to stimulate sales and attract a diverse clientele
- Reporting directly to Board directors
Operations Manager
PT KARYA RASA ABADI
10.2022 - 09.2023
- Company Overview: Same owner Abiansila adventure
- Hiring & Recruitments talent acquisition, fostering a high-performing team across the corporate office and five F&B outlets
- Streamlined day to day operations of the head office and 5 outlets to ensure efficiency management
- Managed financial operations, including costs budgeting, bookkeeping, accout payable, revenue and bank reconciliations
- Enforced strict food quality and waste control protocols to uphold service excellence
- Achieved a 25% reduction in goods cost, resulting in a 30% increase in net income
- Implemented hygiene standards, elevating the quality of all outlets
- Prepared and analyzed financial statements, including P&L and balance sheets, to optimize ROI
- Reporting directly to Owner
- Same owner Abiansila adventure
Sales Manager
ADVENTURES
11.2022 - 02.2023
- Drove revenue growth for ATV activities, spa and day club operations
- Built and nurtured strong partnerships with travel agents and hotels to amplify market reach
- Upgrade brand integrity to a new level positioning
- Designed customized packages and dynamic pricing strategies for corporate group events
- Implemented competitive pricing structures and effective cost control measures
- Led digital marketing team's to launch high-impact campaigns with innovative multimedia content
- Managed and optimized social media platforms, leveraging analytics to enhance booking rates
- Orchestrated cross-functional team collaboration to deliver exceptional products and services
- Analyzed and reported daily and monthly revenue figures for informed strategic planning
- Reporting directly to boards directors
Operations Manager
TERRA UNIFORMS SUPPLY
04.2020 - 09.2022
- Streamlined daily operations for a uniform supply company
- Monitored production processes to guarantee adherence to established lead times
- Directed material sourcing and procurement, optimizing purchase control mechanisms
- Implemented rigorous sales follow-up procedures to capitalize on leads generated by the marketing team
- Conducted meticulous cost analysis and budget management to maximize financial performance
- Led the accounting and administration team's, ensuring robust management of cash flow, petty cash, accounts payable, and receivable
- Facilitated weekly meetings focused on achieving revenue targets in line with projections
- Maintained daily oversight of accounts receivable and payable to ensure financial health
- Ensured the marketing team effectively managed all online platforms, aligning with company strategy
- Reporting directly to share holders
Business Revenue Manager
VISION VILLA ENTERPRENUR RESORT
01.2020 - 03.2020
- Responsible for resort revenue vs expenditure of entrprenurship events, F&B and room sales
- Monitoring event calendar based on revenue generated
- Collaborating remotely with global team for the upcoming programs & event
- Collaborating with OTA team's to ensure the empty calender filled
- Responsible for the ARR as per targetted
- Collaborating with all department to ensure the events run smoothly
- Reporting to GM
Market Research
RETREAT FORME.COM
10.2019 - 12.2019
- Company Overview: REMOTES, INDIA
- Executed comprehensive market research, including intercept interviews and surveys, within Bali's wellness sector
- Analyzed market dimensions, business potential, trends, demand, and competitive landscape through meticulous fact-finding with existing wellness enterprises
- Designed and administered targeted surveys, directly engaging with property guests to ascertain customer preferences
- Investigated client-specific industries and monitored marketing trends to anticipate organizational and product development requirements
- Adhered strictly to interview protocols to ensure unbiased and authentic perspectives were captured
- Employed a blend of online and offline methods to gather robust data for research purposes
- Reporting directly to Founder
- REMOTES, INDIA
Field Marketing Manager
Wyndham Destination
08.2018 - 07.2019
- Hiring & recruitment for the pre-opening team's of Wyndham Destination Bali
- Formulated and implemented robust workflow and system operating
- Drove the lead generation strategy for Wyndham club membership
- Trained and directed marketing team's in soft approach lead generation, emphasizing exceptional customer service and effective complaint resolution
- Managed diverse marketing divisions including pre-arrival call/email, in - house concierge, and offsite property marketing team's to achieve lead generation targets
- Collaborated closely with the Sales Director across the Asia Pacific region, including China, Australia, Philippines, and Thailand, to facilitate a seamless sales process for prospects directed to Bali
- Partnered with Sales Director's to refine and perfect the sales presentation process, enhancing conversion rates
- Liaised with General Managers of all Wyndham hotels in Bali to guarantee exemplary care for members during their stay
- Fostered business partnerships with vendors in transportation, dining, and activities, creating a network of mutually beneficial relationships
- Reporting Wyndham Sales Vice president Asia Pacific, Marketing president Asia Pacific
Field Marketing Supervisor
MARRIOT
08.2017 - 06.2018
- Company Overview: BALI
- Led Pre opening marketing team's for MARRIOT Vacation Club, Indonesia, enhancing brand presence
- Drove lead generation initiatives by enhancing guest service satisfaction
- Directed and empowered multiple marketing team's, including Concierge, Linkage, and Pre-arrival team's
- Led exceptional service delivery across transportation, activities, dining, leisure, and complaint resolution
- Provided leadership to frontline resort marketing team's, ensuring top - tier concierge assistance to guests
- Direct the Linkage team at alternate Marriott properties to secure high-quality sales presentation leads
- Oversaw the Pre-arrival team's outreach efforts, orchestrating calls and scheduling member stays coupled with sales appointment setups
- Interviewed, and trained new marketing personnel
- Collaborated closely with key stakeholders : Front Office Manager, Resort Director, Room Division Manager
- BALI
Sales Director
MARRIOT
02.2013 - 06.2017
- Company Overview: BALI
- Managed day to day branch operations for computer hardware distribution & retail sales, and authorized service center in the NTB-NTT region
- Led hiring, recruitment, and training initiatives to build a high - performing team
- BALI
Relationship Manager
ACER
02.2012 - 02.2013
- Company Overview: BALI
- Acted as ACER Indonesia Distribution & Relationship manager in Bali - Remote area
- Fostered robust relationships with both existing and new partners, enhancing regional market presence and steadily growing market share
- Executed competitive market analysis and developed strategic initiatives to expand market penetration and brand positioning
- Collaborated with Microsoft and other software companies to implement IT education programs in local high schools
- Spearheaded business exhibitions to garner market interest and drive brand engagement
- Orchestrated annual partner events to strengthen relationships and stimulate sales growth
- This was effective strategy as the sales volume hit to 8000 over units in from the event for sales
- Achieved market dominance in the region within a six-month timeframe
- Dramatically increased sales volume from 500 to 3, 338 units per month
- Reporting to products Director
- BALI
Business Development Manager
ACER
04.2009 - 08.2011
- Company Overview: BALI
- Develop new business in F&B industry Java mocha cafe & Resto
- Talent acquisition and team building for F&B staff, ensuring a high - performance workforce
- Collaborated with the Executive Chef on menu development, balancing with cost of goods sold (COGS) optimization
- Implemented rigorous inventory and purchase to maintain operational efficiency
- Delegate Restaurant Manager to streamline daily operational activities, enhancing service delivery
- Designed and executed promotional campaigns to drive sales growth and brand visibility
- Managed comprehensive accounting functions, including budgeting, cash flow, petty cash, accounts payable, revenue tracking, taxation, profit & loss analysis
- Pioneered the development of a franchise model business, successfully selling 7 franchise outlets within a year
- Ensured consistent quality and service standards across all outlets through meticulous oversight and quality control procedures
- Conducting regular procedural and standardise control to all outlets
- Reporting to Director
- BALI
Operations Manager
ACER
01.2008 - 08.2011
- Company Overview: BALI
- Sourced OEM partners in China and Taiwan for home appliance and electronic product manufacturing
- Coordinated with import agencies for efficient handling of import and forwarding fees
- Developed strategic pricing and cost analysis for retail goods
- Collaborated with external designers for product development
- Managed daily operations across all chain store locations
- Directed warehouse team in product distribution, inventory management, and returns optimization
- Monitored daily sales performance of each store
- Led monthly sales meetings to review performance and strategize with regional sales managers
- Oversaw financial operations including accounts payable, cash flow, revenue tracking, expenditure management, payroll, sales commissions, bank reconciliation, and profit & loss statements
- Liaised with tax consultants to ensure accurate and compliant taxation reporting
- Reporting to Director
- BALI
Assistant Director
ACER
01.2007 - 12.2008
- Company Overview: BALI
- Streamline Director's daily agenda for optimal time management
- Facilitate product sourcing initiatives from China and Taiwan, enhancing supply chain efficiency
- On behalf of the Director to conduct meticulous cross-verification of accounting, sales, and inventory reports to ensure accuracy
- On behalf of Director, coordinate and manage logistics for all executive - level meetings, ensuring seamless operations
- Delegate Director's directives to managerial staff, ensuring coherent team execution
- Represent Director in meetings with vendors and partners, strengthening business relationships
- Provide comprehensive reporting to Director, ensuring informed decision-making
- BALI
Executive General Secretary
ACER
08.2006 - 01.2007
- Company Overview: BALI
- Record all divisions purchase request and submit to Warehouse team
- Served as the primary liaison between managers and the Assistant Director, streamlining communication and request processes
- Sending out meeting invitations to all managers, enhancing organizational coordination
- Represented executives and managers effectively in various capacities
- Facilitated the flow of meeting requests to the Assistant Director, maintaining an organized schedule
- Proactively communicated company updates from the Assistant Director to all executives and managers, ensuring alignment
- Supported managers in the preparation and delivery of reports to the Assistant Director
- Organized monthly and general meeting logistics, including venue, materials, and coordination, to ensure seamless execution
- BALI
Education
Business administration -
Cambridge International University
Fashion Design - undefined
Palin School of Art & Design
Skills
Accounting & Finance
Business Development
Leadership
Effective Communication
Customer service & support
E-commerce
COMPUTER & SOFTWARE
POS
PMS
CMS
Extranet
Booking engine
Canva
wordpress
Ms office
Google workspace
OTA
Customer relations
Business operations & administration
Hospitality
Distribution
Hotel and restaurant management
Sales strategy
Relationship building
Negotiation
Problem solving
Marketing management
Guest relations
Strong organization
Customer service expertise
Property management systems
Certification
Leadership Development, Marriott International
Accomplishments
- Documented and resolved booking issue which led to effective reservation system
- Achieved high sales performance through customer satisfaction by using soft approach lead generations
- Increased market shared by 60% from existing
- Accomplished high sales performance by 300% from existing
- Achieved nett profit higher 30% from existing by reducing COGS of 25%
- Develop new business in the F&B industry and succeed to expand through franchise with 7 franchisee outlets within 2 years
Software
Hotel system (PMS, CMS, POS, Booking engine, extranet)
Canva, wordpress
Gworkspace (Gsheet, Docx, PPT, Drive etc)
Timeline
Senior Sales and Reservation Manager
Mesari Hotel
11.2023 - 11.2024
Sales Manager
ADVENTURES
11.2022 - 02.2023
Operations Manager
PT KARYA RASA ABADI
10.2022 - 09.2023
Operations Manager
TERRA UNIFORMS SUPPLY
04.2020 - 09.2022
Business Revenue Manager
VISION VILLA ENTERPRENUR RESORT
01.2020 - 03.2020
Market Research
RETREAT FORME.COM
10.2019 - 12.2019
Field Marketing Manager
Wyndham Destination
08.2018 - 07.2019
Field Marketing Supervisor
MARRIOT
08.2017 - 06.2018
Sales Director
MARRIOT
02.2013 - 06.2017
Relationship Manager
ACER
02.2012 - 02.2013
Business Development Manager
ACER
04.2009 - 08.2011
Operations Manager
ACER
01.2008 - 08.2011
Assistant Director
ACER
01.2007 - 12.2008
Executive General Secretary
ACER
08.2006 - 01.2007
Fashion Design - undefined
Palin School of Art & Design
Business administration -
Cambridge International University