SONDY PRADIPTO
Brand & Digital Activation
Summary
Detail-oriented, results-driven and execution excellent Brand & Digital Activation Manager. Experienced in project management digital marketing and activation roles, seeking to leverage expertise in driving business growth and cultivating strong client relationships with excellent understanding in one on one communication with good organizational skill and interpersonal skill.
Overview
18
18
years of professional experience
Work History
Brand & Digital Activation Manager
Morriss Garage Indonesia
1 2023 - Current
- Proficient in overseeing project lifecycles from initiation to completion, ensuring on-time delivery within excellent execution manner.
- Also skilled in developing comprehensive strategic plans to achieve business objectives and maximize ROI.
- With experienced in executing digital marketing campaigns across various channels, including social media, email marketing, and SEO, to enhance brand visibility and drive customer engagement.
- And also, expertise in planning, coordinating, and executing brand activation events from concept development to post-event evaluation, ensuring seamless execution.
Head Of Marketing
SADA Beauty
02.2022 - 09.2022
- Develop and execute comprehensive marketing strategies aligned with the company's goals and objectives to drive brand awareness, customer acquisition, and revenue growth.
Partnership Marketing Manager
PT Trans Digital Media (Detikcom)
09.2021 - 02.2022
- Establishing partnership with partners to support sales program in detikcom
- Develop the partnership strategies based on the trends and competitors
- Plan and manage the partnership in order to get the business and revenue.
Partnership Marketing Manager for Cable Broadband
PT HOOQ Digital PTE LTD
12.2019 - 05.2020
- Plan and manage marketing activities within budgetary guidelines and deadlines
- Work with Cable Broadband partners (Telkom IndiHome, First Media etc) to develop joint marketing plans based on market trends and competitors
- Develop partner presentations and provide product training to partners.
Partnership Marketing Manager
PT. Grab Taxi Indonesia
10.2016 - 09.2019
- Plan, do and manage partnership with other brands and activities (event) to create awareness, brand equity and increasing transaction (rides, payment, rewards etc).
CRO - Brand Activation - Marketing Partnership
PT XL Axiata Tbk
01.2006 - 10.2016
- Experienced professional with a diverse background in customer relations, brand activation, marketing partnership management, digital marketing, project management, and social media management. Seeking to leverage expertise and achievements in these areas to contribute effectively to a dynamic team.
- Managed relationships with premium and corporate customers, ensuring their satisfaction and addressing their needs effectively.
- Led brand activation initiatives to promote XL Axiata's products and services, including conceptualization, planning, and execution of events and promotional campaigns to create impactful experience and engagement.
- Cultivated and managed partnerships with external brands and organizations to create mutually beneficial marketing campaigns and promotions.
- Oversaw digital marketing campaigns across various channels, including social media, email marketing, SEO, and PPC, to drive customer acquisition and engagement.
- Led crucial projects within the organization, overseeing project lifecycles from initiation to completion, ensuring on-time delivery and alignment with business goals. Coordinated cross-functional teams, managed project resources, and mitigated risks to ensure successful project outcomes.
- Managed XL Axiata's social media platforms, including content creation, community management, and engagement with followers.
Education
Diploma - Business Administration
State Polytechnic of Jakarta
Skills
Active user of computer (Windows), internet and familiar with several of Microsoft Office; Microsoft Word, Excel, Publisher and PowerPoint
undefinedPersonal Information
- Date of Birth: 04/17/83
- Gender: Male
- Nationality: Indonesian
- Marital Status: Single
Timeline
Head Of Marketing
SADA Beauty
02.2022 - 09.2022
Partnership Marketing Manager
PT Trans Digital Media (Detikcom)
09.2021 - 02.2022
Partnership Marketing Manager for Cable Broadband
PT HOOQ Digital PTE LTD
12.2019 - 05.2020
Partnership Marketing Manager
PT. Grab Taxi Indonesia
10.2016 - 09.2019
CRO - Brand Activation - Marketing Partnership
PT XL Axiata Tbk
01.2006 - 10.2016
Brand & Digital Activation Manager
Morriss Garage Indonesia
1 2023 - Current
Diploma - Business Administration
State Polytechnic of Jakarta
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