Sonny Sundaniya

I am a dedicated professional with expertise in multichannel retail, e-commerce, and category management. As the Head of Multichannel at JD Sports Fashion, I drive profitable online growth for the JD Sports Indonesia wish list project. With a focus on sales and profit targets, I coordinate daily multichannel activities and ensure digital strategies align with growth objectives. My responsibilities include handling paid media, CRM lead generation, and maintaining a healthy P&L. Previously, as Head Category of Sports, Fashion, & Kids at iStyle.id, I analyzed industry and consumer trends, developed long-term strategies, and fostered vendor relationships. I have a strong background in inventory management, sales analysis, and product management. I thrive in fast-paced environments, bring a strategic mindset, and possess strong leadership skills. Let's connect to explore how I can contribute to your organization's success.

• IStyle.id, Head Category Of Sports, Fashion & Kids, 03/01/18, 10/01/21, 3 years 8 months, Greater Jakarta Area, Indonesia, Analyze data or insights to determine industry and consumer trends, Devise long-term development strategies for product categories, Develop exit strategies for unsuccessful products, Foster trust relationships with vendors to achieve better pricing and quality of services, Place appropriate orders to ensure product availability that meets consumer demands, Determine the positioning of a product category to maximize visibility, Liaise with marketing teams to determine competitive pricing and promotional activities of a product category, Collaborate with buyers and merchandisers to expand product categories, Make forecasts for product demand to ensure the sustainability of inventory, Assume responsibility of budget development and revenue for category, Develop Strategy for B2B project , campaign and ideas
• PT. Mitra Adi Perkasa, Merchandiser Manager - E Commerce ( www.MapeMall.com ), 04/01/15, 03/01/18, 3 years, Greater Jakarta Area, Indonesia, Maximize sales through reorders an increased quantities on future orders where feasible, Managing web content and directed photoshoot by its category among the brands, Set up The promotion base on the allocation from the brands by its category, Adjust site presentation based on inventory, promotion & sales trend, Provide input and suggestions for promotions and marketing on the site and define new category for the site, Optimize category online strategy for growing sales while maximizing margin and inventory turn, Recommend changes of category online strategy on weekly, monthly, or quarterly basis based on results of site analytic review, Examine category merchandising strategies of key competitors and best-in-class online retailers to understand emerging trends and web developments, Manage and maintain department assortment data at sku-level, Manage site to ensure merchandise assortment strategy is effectively presented to the customer across all product categories, Develop effective partnerships to ensure product is merchandised on the site properly
• League World (Berca Sportsindo), Head Merchandiser -Wholesale, 01/01/13, 04/01/15, 2 years 4 months, Jiexpo Jakarta, Inventory Management, Analyze weekly stock levels and send out recommendations to salesman on what products to push, Place replenishment orders on a weekly basis to ensure consistent stock levels and no stock out's of fast moving goods, Sales Analysis, Perform weekly analysis on sales and provide insights to GM on top selling products / slow moving goods on a per area basis, Monthly forecasting of products to ensure sufficient planning for supporting departments, Admin Management, Daily check in with admin to resolve any problems with processing, Weekly forecast and check in with logistics to ensure smooth movement of goods and delivery to customers, Daily Release/Review Discount purpose at system, Product Management, As when needed aid in the concept, design, sample review and line planning of new product lines, Weekly production review with supply chain in subject of fulfillment order as target., As when needed Liaise with production regarding short shipments, faulty merchandise, and delivery to Store
• Samil Solution, Senior Merchandiser, 09/01/11, 01/01/13, 1 year 5 months, Subang, West Java, Indonesia, Develop sample for upcoming order and sample process, Opening PO for material and ensure it will be catch with the TNA., Constantly working with buyer/agent for production approval, Executing all related merchandising activities of the given orders or the customers, Sample Preparation for submitting to buyer, Constantly update and interaction with the supplies is needed., Make all the shipping documentation, Check ups and follow ups with the commercial departments regarding the on time fabric and trims delivery., Make sure that the functions of all related processes are running smoothly., Follow up for the shipment delivered to customer until payment received
• PT. Lifung Indonesia, Senior QA Coordinator, 07/01/01, 09/01/11, 10 years 3 months, Slipi, Executing all related merchandising activities of the given orders or the customers, Communicate with Vendor, factory and Third party constantly, Make sure that the functions of all related processes are running smoothly., Reports daily to the administration or the corporate office regarding the current status., Follow up for the shipment delivery to QA'S and Merchandiser, Arrange weekly meeting minutes with all QA's, Maintain database
• PT. Rismar Daewoo App, Merchandiser, 02/01/98, 06/01/01, 3 years 5 months
• PT. Busana Graha Rahayu ( Guess? ), Retail Merchandiser, 1996, 1998, 2 years, Serve the customers, give some ideas of the fashion updated and always be up to date of knowledge about fashion industry and apply in the store, Manage the store to with current fashion industry.