Summary
Overview
Work History
Education
Skills
Interests
Certification
Travelling, Movies
Timeline
23
Sonya Yanette Lasut

Sonya Yanette Lasut

General Manager
Manado

Summary

Dynamic and optimistic professional committed to personal and professional growth, actively seeking opportunities to leverage and enhance skills. Proven ability to balance the demands of a working mother while maintaining a focus on achieving outstanding results. Eager to redirect and upscale capabilities in a challenging environment, driven by a passion for excellence and continuous improvement. Dedicated to making a meaningful impact through innovative solutions and collaborative efforts.

Overview

26
26
years of professional experience
1
1
Certification

Work History

General Manager

CitraLand Kairagi Manado
03.2021 - 10.2025
  • Succeeded in maintaining achieved target in 3 years in a row.
  • Spearheaded cross-functional collaboration initiatives, fostering a cohesive work environment and driving team performance.
  • Developed a coordinating and executed strategic plans aligned all department with business objectives, ensuring sustained growth and profitability.
  • Coordinated financial forecasting and budgeting processes, ensuring resource allocation aligns with strategic goals and operational needs.
  • Coordinated financial forecasting and budgeting processes, ensuring resource allocation aligns with strategic goals and operational needs.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Developed and implemented strategies to increase sales and profitability.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established performance metrics to evaluate departmental effectiveness, leading to continuous improvement and enhanced operational standards.
  • Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.

Marketing Manager

CitraLand Tallasa City Makassar
01.2017 - 01.2021
  • Developed and implemented innovative marketing strategies, enhancing brand visibility and customer engagement across multiple channels.
  • Led cross-functional teams in executing integrated marketing campaigns, resulting in improved customer acquisition and retention rates.
  • Conducted market research and analysis to identify trends, informing decision-making and optimizing marketing efforts for targeted demographics.
  • Managed the marketing budget effectively, allocating resources to initiatives that maximized return on investment and supported overall business objectives.

Marketing Manager

CitraLand Palu “Waterfront City”
01.2012 - 01.2017

Marketing Manager

CitraLand Winangun Manado
01.2007 - 01.2012

Marketing Executive

CitraLand Winangun Manado
01.2004 - 01.2007

Marketing Administration Staf

CitraLand Winangun Manado
01.2003 - 01.2004

Marketing Manager

Taman Harapan Manado
01.2002 - 01.2003

Secretary, Office Manager

JICA (Japan International Cooperation Agency for Coral Reef Project in Manado
01.2000 - 01.2002

Education

STIE Pioneer
Manado, Indonesia
01.2014

Aksek/LPK Tarakanita
Jakarta, Indonesia
01.1999

Skills

Good listener & motivator

Interests

Dendrophile & Orophile, Stay at home enjoying watching movies, Chocolate freak

Certification

English course

Travelling, Movies

Love to travel to new place

Watching thriller or mystery movies

Timeline

General Manager

CitraLand Kairagi Manado
03.2021 - 10.2025

Marketing Manager

CitraLand Tallasa City Makassar
01.2017 - 01.2021

Marketing Manager

CitraLand Palu “Waterfront City”
01.2012 - 01.2017

Marketing Manager

CitraLand Winangun Manado
01.2007 - 01.2012

Marketing Executive

CitraLand Winangun Manado
01.2004 - 01.2007

Marketing Administration Staf

CitraLand Winangun Manado
01.2003 - 01.2004

Marketing Manager

Taman Harapan Manado
01.2002 - 01.2003

Secretary, Office Manager

JICA (Japan International Cooperation Agency for Coral Reef Project in Manado
01.2000 - 01.2002

STIE Pioneer

Aksek/LPK Tarakanita
Sonya Yanette LasutGeneral Manager