Sonya Yanette Lasut
General Manager
Manado
Summary
Dynamic and optimistic professional committed to personal and professional growth, actively seeking opportunities to leverage and enhance skills. Proven ability to balance the demands of a working mother while maintaining a focus on achieving outstanding results. Eager to redirect and upscale capabilities in a challenging environment, driven by a passion for excellence and continuous improvement. Dedicated to making a meaningful impact through innovative solutions and collaborative efforts.
Overview
26
26
years of professional experience
1
1
Certification
Work History
General Manager
CitraLand Kairagi Manado
03.2021 - 10.2025
- Succeeded in maintaining achieved target in 3 years in a row.
- Spearheaded cross-functional collaboration initiatives, fostering a cohesive work environment and driving team performance.
- Developed a coordinating and executed strategic plans aligned all department with business objectives, ensuring sustained growth and profitability.
- Coordinated financial forecasting and budgeting processes, ensuring resource allocation aligns with strategic goals and operational needs.
- Coordinated financial forecasting and budgeting processes, ensuring resource allocation aligns with strategic goals and operational needs.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Developed and implemented strategies to increase sales and profitability.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Established performance metrics to evaluate departmental effectiveness, leading to continuous improvement and enhanced operational standards.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
Marketing Manager
CitraLand Tallasa City Makassar
01.2017 - 01.2021
- Developed and implemented innovative marketing strategies, enhancing brand visibility and customer engagement across multiple channels.
- Led cross-functional teams in executing integrated marketing campaigns, resulting in improved customer acquisition and retention rates.
- Conducted market research and analysis to identify trends, informing decision-making and optimizing marketing efforts for targeted demographics.
- Managed the marketing budget effectively, allocating resources to initiatives that maximized return on investment and supported overall business objectives.
Marketing Manager
CitraLand Palu “Waterfront City”
01.2012 - 01.2017
Marketing Manager
CitraLand Winangun Manado
01.2007 - 01.2012
Marketing Executive
CitraLand Winangun Manado
01.2004 - 01.2007
Marketing Administration Staf
CitraLand Winangun Manado
01.2003 - 01.2004
Marketing Manager
Taman Harapan Manado
01.2002 - 01.2003
Secretary, Office Manager
JICA (Japan International Cooperation Agency for Coral Reef Project in Manado
01.2000 - 01.2002
Education
STIE Pioneer
Manado, Indonesia01.2014
Aksek/LPK Tarakanita
Jakarta, Indonesia01.1999
Skills
Good listener & motivator
Interests
Dendrophile & Orophile, Stay at home enjoying watching movies, Chocolate freak
Certification
English course
Travelling, Movies
Love to travel to new place
Watching thriller or mystery movies
Timeline
General Manager
CitraLand Kairagi Manado
03.2021 - 10.2025
Marketing Manager
CitraLand Tallasa City Makassar
01.2017 - 01.2021
Marketing Manager
CitraLand Palu “Waterfront City”
01.2012 - 01.2017
Marketing Manager
CitraLand Winangun Manado
01.2007 - 01.2012
Marketing Executive
CitraLand Winangun Manado
01.2004 - 01.2007
Marketing Administration Staf
CitraLand Winangun Manado
01.2003 - 01.2004
Marketing Manager
Taman Harapan Manado
01.2002 - 01.2003
Secretary, Office Manager
JICA (Japan International Cooperation Agency for Coral Reef Project in Manado
01.2000 - 01.2002
STIE Pioneer
Aksek/LPK Tarakanita