Sonya Yanette Lasut
Manado
Summary
Dynamic General Manager with a proven track record at CitraLand Kairagi, excelling in strategic planning and financial management. Leveraging strong leadership and adaptive communication skills, I consistently achieved sales targets and cultivated lasting relationships, driving sustained growth and profitability in competitive markets.
Overview
24
24
years of professional experience
Work History
General Manager
CitraLand Kairagi
Manado
03.2021 - 10.2025
- Succeeded in delivering good image of Manado project by maintaining achieved sales target in 3 years in a row aligned with Balance Score Card as Project Performance Indicator, keeping the health finance cash flow.
- Developed a coordinating and executed strategic plans aligned all department with business objectives, ensuring sustained growth and profitability.
- Coordinated and monitored financial forecasting and budgeting processes, managed operational annual budget 90%, forecasting and financial reporting towards organizational objectives for each department, ensuring resource allocation aligns with strategic goals and operational needs.
- Cultivated strong relationships with customers, contractors, vendors, and partners to ensure long-term success and loyalty.
- Developed and implemented strategies to increase sales and profitability.
Marketing Manager
CitraLand Tallasa City
Makassar
03.2017 - 01.2021
- Directed comprehensive sales efforts to exceed revenue targets consistently for almost 4 years in row while maintaining customer satisfaction levels.
- Developed and implemented innovative marketing strategies, enhancing brand visibility and customer engagement across multiple channels.
- Led cross-functional teams in executing integrated marketing campaigns, resulting in improved customer acquisition and retention rates.
- Conducted market research and analysis to identify trends, informing decision-making and optimizing marketing efforts for targeted demographics.
Marketing Manager
CitraLand Palu “Waterfront City”
Palu
01.2012 - 01.2017
Marketing Manager
CitraLand Winangun Manado
Manado
01.2007 - 01.2012
Marketing Executive
CitraLand Winangun Manado
Manado
01.2004 - 01.2007
Marketing Administration Staff
CitraLand Winangun Manado
Manado
01.2003 - 01.2004
Marketing Manager
Taman Harapan Manado
Manado
01.2002 - 01.2003
Secretary, Office Manager
JICA (Japan International Cooperation Agency)
01.2000 - 01.2002
- For Coral Reef Project in Manado
Education
S1/ Bachelor Degree - Economy
STIE Pioneer
Manado01.2014
Advanced Diploma - Secretary
LPK Tarakanita
Jakarta01.1999
Skills
- Presented Communication
- Mediated Communication
- Leadership
- Teamwork
- Adaptive
- Persistent
- Event Planning
Personal Information
Hobbies: Travelling, Movies
Timeline
General Manager
CitraLand Kairagi
03.2021 - 10.2025
Marketing Manager
CitraLand Tallasa City
03.2017 - 01.2021
Marketing Manager
CitraLand Palu “Waterfront City”
01.2012 - 01.2017
Marketing Manager
CitraLand Winangun Manado
01.2007 - 01.2012
Marketing Executive
CitraLand Winangun Manado
01.2004 - 01.2007
Marketing Administration Staff
CitraLand Winangun Manado
01.2003 - 01.2004
Marketing Manager
Taman Harapan Manado
01.2002 - 01.2003
Secretary, Office Manager
JICA (Japan International Cooperation Agency)
01.2000 - 01.2002
S1/ Bachelor Degree - Economy
STIE Pioneer
Advanced Diploma - Secretary
LPK Tarakanita