Summary
Overview
Work History
Education
Skills
Sports As Passion
Certification
Personal Information
Career Progress
Timeline
Generic

Subodh Pathak

Senior Head Of Merchandising
Jakarta

Summary

Result driven professional with 25+ year of experience helping to lead companies to their greatest potential and financial growth. Having agile and adaptable leadership necessary to foster growth in dynamic environment and cultivating strong relationship with business partners.

Overview

25
25
years of professional experience
5
5
years of post-secondary education
3
3
Certifications

Work History

Senior Head of Merchandising

PT Puma Cat Indonesia (PUMA SEA)
04.2024 - Current
  • Responsible for overall merchandising and range architecture for Puma Indonesia with a portfolio of Retail, Wholesale and Ecommerce.
  • Responsible for category P&L.
  • Complete responsibility and coordination for GTM activities.
  • Work closely with PUMA global sourcing team for developing local for local range across category.
  • Additional responsibility in sales: Spearheading Footlocker SEA business.

Director Sourcing

Fila Sports Hongkong Limited
04.2023 - 03.2024
  • Responsible for sourcing from SEA countries.
  • Develop and prepare strategies for supplies for Fila International market.
  • Develop vendors base as per brand and social compliances.
  • Bringing best raw material supplier on board.
  • Work closely with the global team to strategies and create a network of A+ vendors which can supply goods globally as per the business plan and timeline.
  • As an additional responsibility find right partner in the country for internal brands under Fila Holding Inc. umbrella.
  • Achievements: Started global sourcing for export from India to Fila global Market for the first time for both Footwear and Apparels category.
  • Bringing the best of vendors on board and ensuing the 100% brand compliance in terms of quality and services following global brand norms.

Product Director - Footwear Sourcing

Cravatex Brands Limited
07.2017 - 04.2023
  • Determined and implement strategic direction for Fila and Vans product in India and for exports.
  • The role expands from planning to procurement with a complete responsibility of department P&L and achievement.
  • The role overarched to the design and development vertical and direct the seasonal strategy.
  • Identify lead marketing product story and collaborate for right go-to-market strategy.
  • Responsible for new business partnership outside India and export sales of Nepal and Sri Lanka.

Senior Vice President- Product and Merchandising

Cravatex Brands Limited
07.2014 - 01.2017
  • Efficiently handled product and merchandising division for FILA India.
  • The role includes end to end product strategy, range architecture, assortment, pricing, development, vendor management and sourcing from China, India, Sri Lanka, Brazil and Vietnam.
  • Achievements: Complete transformation by implementing local sourcing in India and partnering with India's leading and compliance manufacturer.
  • The strategy helped procurement cost reduced to 23% with significant product quality enhancement.
  • Successfully implemented make in India project and currently local production contributes to more than 90% of local sourcing.
  • Lead BIS implementation and application in footwear manufacturing for Fila and Vans.

Vice President

Myntra design private limited
02.2011 - 12.2013
  • Started and set up sports apparels and footwear category in Myntra by introducing top global sports and casual brands.
  • Responsible for category delivering desire profit margins.
  • Successfully managed annual budget and planning activity.
  • Effectively overseas company recruitment goal by hiring the right talent in the team.
  • Efficiently handled buying, sourcing, planning and merchandising department in the sports category.
  • Strategies and launch the category for private label.
  • Achievements: Myntra become #1 online retailer selling branded merchandise in just 1.5 years span.
  • In this whole journey lead sports and footwear department by bringing top sports brands and negotiated commercial at par with the offline industry.
  • Managed 150+ brand portfolio with a turnover of 150cr in just 2 years in operation.
  • Bringing exclusive international brands on board.
  • Launched and directed product strategies of Myntra's Private label brands Roadster, HRX and Kook and Keech.

Business head

Arvind murjani group
02.2010 - 01.2011
  • Launched footwear category with end-to-end responsibility for budgeting, business development and sourcing.
  • Viz a viz international reporting and licensing alignment with TH global team for the category.
  • Responsible for sales and distribution and ensured strict financial discipline among the channel partners for the ideal business cash flow.
  • Led complete go-to-market strategy for the newly launched category.
  • Achievement: Seamlessly launched a new category and effectively managed the sales operations and implementation of shop in shop concept in the brand and multi brand environment.

Category Head

Future group
11.2006 - 01.2010
  • Lead 40+ top global and licensee brands.
  • Devised OTB, range architecture and category assortment method in 100 doors of planet sports retail formats.
  • Successfully managed buying and reporting compliance with international licensee brands.
  • Conducted seasonal trade show for key partners and implement brand strategy for inhouse brands.

Brand manager

RSH Distribution India Pvt Ltd.
09.2000 - 09.2006
  • Handled buying, merchandising and international reporting compliance in RSH India.
  • Worked in RSH Malaysia for a 3 month as area manager retail operation.

VM and CSA

Shopper stop
12.1999 - 09.2000

Education

Post graduate diploma - Operations and marketing

IMT
01.2013 - 01.2015

Bachelor - humanity (Economics)

Delhi University
01.1996 - 01.1999

Skills

  • Business Strategy
  • Product Strategy
  • Adaptability
  • Risk management analysis
  • Effective communication
  • Key partnership development
  • People management

Sports As Passion

  • Represented Delhi national and university football team.
  • Did Crossfit L1 course.
  • Participated in Delhi and Ladak half marathon.
  • Certified by Mr. Eelco Schattorie on 'Football match analytics'.

Certification

Management Development Programme, IIM Ahmedabad, 02/01/12

Personal Information

Date of Birth: 09/16/78

Career Progress

  • Director Sourcing, Fila Sports Hongkong Limited, Fila, 04/01/23, Present, Hybrid, China, India, Responsible for sourcing from SEA countries., Develop and prepare strategies for supplies for Fila International market., Develop vendors base as per brand and social compliances., Bringing best raw material supplier on board., Work closely with the global team to strategize and create a network of A+ vendors., Started global sourcing for export from India to Fila global Market for the first time for both Footwear and Apparels category., Ensured 100% brand compliance in terms of quality and services following global brand norms.
  • Product Director - Footwear Sourcing, Cravatex Brands Limited, Fila, Vans, 07/01/17, 04/30/23, Determined and implement strategic direction for Fila and Vans product in India and for exports., Complete responsibility of department P&L and achievement., Direct the seasonal strategy and identify lead marketing product story.
  • Senior Vice President- Product and Merchandising, Cravatex Brands Limited, 07/01/14, 06/30/17, Handled product and merchandising division for FILA India., End to end product strategy, range architecture, assortment, pricing, development, vendor management., Complete transformation by implementing local sourcing in India., Procurement cost reduced to 23% with significant product quality enhancement.
  • Vice President, Myntra Design Private Limited, 02/01/11, 12/31/13, Set up sports apparels and footwear category in Myntra., Responsible for category delivering desired profit margins., Myntra became #1 online retailer selling branded merchandise in just 1.5 years., Managed 150+ brand portfolio with a turnover of 150cr in just 2 years.
  • Business Head, Arvind Murjani Group, Tommy Hilfiger, 02/01/10, 01/31/11, Launched footwear category with end-to-end responsibility for budgeting and business development., Seamlessly launched a new category and effectively managed sales operations.
  • Category Head, Future Group, Planet Sports, 11/01/06, 01/31/10, Lead 40+ top global and licensee brands., Managed buying and reporting compliance with international licensee brands.
  • Brand Manager, RSH Distribution India Pvt Ltd, Kota Kinabalu, Kota Kinabalu, Sabah, Malaysia, 09/01/00, 09/30/06, Handled buying, merchandising and international reporting compliance.
  • VM and CSA, Shopper Stop, 12/01/99, 09/30/00

Timeline

Senior Head of Merchandising

PT Puma Cat Indonesia (PUMA SEA)
04.2024 - Current

Director Sourcing

Fila Sports Hongkong Limited
04.2023 - 03.2024

Product Director - Footwear Sourcing

Cravatex Brands Limited
07.2017 - 04.2023

Senior Vice President- Product and Merchandising

Cravatex Brands Limited
07.2014 - 01.2017

Post graduate diploma - Operations and marketing

IMT
01.2013 - 01.2015

Vice President

Myntra design private limited
02.2011 - 12.2013

Business head

Arvind murjani group
02.2010 - 01.2011

Category Head

Future group
11.2006 - 01.2010

Brand manager

RSH Distribution India Pvt Ltd.
09.2000 - 09.2006

VM and CSA

Shopper stop
12.1999 - 09.2000

Bachelor - humanity (Economics)

Delhi University
01.1996 - 01.1999
Subodh PathakSenior Head Of Merchandising