Surya Adhi Saputra

• Leading Digital & Technology for 3 countries : Indonesia, Philippines & Thailand
• Tactical partnering and stakeholder management • Provide consultation to stakeholders on Digital & Tech investments and value-add activities to identify market tactics in alignment and support of BU strategic initiatives. • Drive data & analytics agenda and manage digital initiatives.
• Digital & Tech product & platform adoption, value articulation • Customer-centrist to drive the value of the global products, play the last mile in value articulation and product adoption. • Understand the market environment and identify specific business needs which could not be fulfilled by global products, design, plan, and implement local products/platforms
• Digital & Tech Transformation, Innovation & BU market adoption • Contribute a BU/Market-wide transformation to modern, agile Digital & Tech infrastructure and applications framework • Drive Digital & Tech-enabled innovation and transformation which will accelerate standalone consumer healthcare business growth in the market.
• AI Development Lead for Southeast Asia & Taiwan • Overseeing the development and implementation of AI initiatives within the region & collaborate with cross-functional teams to identify opportunities for AI applications, develop and deploy AI solutions, and drive innovation across the business.
• Portfolio Management & Delivery • Initiate standardized Global project management portfolio including resource, budget, finance, delivery outcome, document retention etc. applied to entire Global Digital & Tech team delivery.
• Technology Operation • Responsible for overseeing and managing the daily operations of the organization's information technology (IT) infrastructure, ensuring its stability, security, and efficiency. This role involves strategic planning, team leadership, process improvement, and effective resource management to support the organization's business goals and objectives.
• Tech Leadership • Included as part of country Leadership Team in 3 different markets (Indonesia, Philippines & Thailand) to support commercial LT in making strategic decision and also overseeing & directing the various aspects of an organization's information technology function. The team collaboratively works to align Tech strategies with the overall business objectives, ensure efficient and secure Tech operations, drive innovation, and manage resources effectively

In my role, I lead the business process automation and commercial excellence initiatives at Bayer Indonesia, with a mission to enhance operational efficiency, streamline distribution workflows, and enable data-driven decision-making across the organization.

My core responsibilities include:

• Designing and implementing automation solutions across the distribution and commercial functions to reduce manual processes, improve accuracy, and accelerate execution.
• Optimizing commercial operations through digital tools and performance analytics, ensuring our teams are equipped with the insights needed to drive growth and efficiency.
• Championing cross-functional collaboration between business and IT to align strategic goals with scalable, tech-enabled solutions.

In parallel, I also lead the development of Digital Farming innovations aimed at supporting smallholder farmers and advancing sustainable agriculture. These initiatives include:

• Drone spraying technology to improve precision farming and reduce environmental impact.
• Digital marketing and engagement platforms tailored to rural communities.
• Advisory mobile apps that deliver real-time agronomic insights, helping farmers make informed decisions and improve productivity.

Together, these efforts contribute to Bayer's broader mission of “Health for all, hunger for none,” by transforming how we operate internally and how we serve the agricultural community externally.

• Led a strategic program to empower Unilever Indonesia with deep, data-driven insights into customer (store) needs and evolving shopper behaviors—laying the foundation for smarter, more targeted engagement.
• Spearheaded the expansion of the initiative across Java Island and initiated a nationwide rollout, maximizing impact across the Distributive Trade channel and unlocking new sources of sustainable growth.
• Enabled a cultural shift toward customer and shopper obsession by embedding advanced analytics and insights into decision-making processes across the organization.
• Designed and implemented shopper-based activation strategies that significantly boosted in-store product sell-out and enhanced brand visibility at the point of purchase.
• Developed robust insight and analytics frameworks for both Retail and Category teams, aligning business strategies with real shopper needs and behaviors.
• Crafted and executed key strategic initiatives that ensured the success of the program—bridging business goals with IT system excellence.
• Pioneered Unilever Indonesia's first Shopper-Based CRM Program, a breakthrough initiative aimed at winning the hearts of shoppers and building long-term loyalty.
  

Delivering Client-Centric Solutions & Sustainable Value in Indonesia's Leading Telco Group

In this role, I was responsible for developing and managing tailored business solutions that addressed the evolving needs of enterprise clients—driving both customer satisfaction and long-term business growth.

Key contributions included:

• Designing customized business solutions based on deep understanding of client challenges, ensuring alignment with their strategic goals and operational needs.
• Building and nurturing strong client relationships, serving as a trusted advisor and strategic partner to key accounts across industries.
• Enhancing and optimizing existing solutions to improve client performance, increase ROI, and ensure continued relevance in a fast-changing digital landscape.
• Tracking and improving project performance post-implementation, ensuring sustainability and long-term impact through continuous engagement and support.
• Developing and monitoring business case analyses to evaluate project success and guide future investments—ensuring measurable value delivery after go-live.
• This role sharpened my ability to translate customer insights into impactful solutions, while reinforcing the importance of sustainable partnerships and data-driven decision-making in enterprise technology.