Suryo Waskito
Market Researcher
Kota Tangerang Selatan
Summary
Dynamic market researcher with a strong passion for branding, customer behavior, and data analysis. Proven expertise in conducting quantitative and qualitative studies across diverse industries, including consumer goods, healthcare, and finance. Skilled in transforming complex data into actionable insights that drive strategic decision-making and enhance brand positioning. Committed to leveraging research to understand market trends and consumer needs, ultimately fostering business growth and innovation.
Overview
17
17
years of professional experience
Work History
Lead Researcher
GoPay
06.2022 - Current
- Present insights to stakeholders from in-house/ partnership research both, Qual and Quantitative.
- Scope of research covers (not limited to); UI/ UX, foundational, market sizing, concept testing, branding and communication, etc.
- Managed budgets and resources, ensuring the effective allocation of funds to support research activities and project timelines.
- Built strong relationship for understanding business questions and challenges.
- Act as a consultant not just to stakeholders but also other researchers.
Customer Insight Manager
AXA Mandiri
01.2017 - 06.2022
- Create market segmentation for AXA Mandiri and blend it with BCG result and Bank Mandiri segmentation.
- Enhance Instant Customer Feedback with real time and automated result.
- Act as market research consultant for 4 AXA entities; AFI, ALI, AMFS (Life Insurance), MAGI, and AGI (General Insurance)
- Handle branding, customer satisfaction, NPS, New product, and other research scope (In-house, 3rd party, or secondary data)
- Achieve KPI (CSAT/ NPS) every year
Research Assistant Manager
Citibank, N.A.
01.2014 - 01.2017
- Handle brand and communication related market research; brand tracking, marketing intelligence, new product launch
- Create learning for marketing strategy and activity, Branding placement, key partnership, communication strategy
- Act as consultant to other department and regional office.
Consultant
IMS Health
01.2014 - 01.2014
- Market research consultant for key business question (customized research)
- Do both Qual & Quant approach
- Key client: Pfizer, Sanofi
Research Executive (Quantitative)
MillwardBrown
01.2009 - 01.2013
- Manage day to day brand tracking and advert testing from preparation, analysis, and presentation
- Share knowledge to the rest of the team and juniors
- Key client: Unilever (local and regional), Johnson & Johnson, Cusson, Kalbe, etc.
Education
Bachelor of Economics - Economy
Universitas Indonesia
Depok, Indonesia 04.2001 -
Skills
Quantitative Research
Timeline
Lead Researcher
GoPay
06.2022 - Current
Customer Insight Manager
AXA Mandiri
01.2017 - 06.2022
Research Assistant Manager
Citibank, N.A.
01.2014 - 01.2017
Consultant
IMS Health
01.2014 - 01.2014
Research Executive (Quantitative)
MillwardBrown
01.2009 - 01.2013
Bachelor of Economics - Economy
Universitas Indonesia
04.2001 -
Key Works
- Qualtrics Integration: Create customer feedback into instant and automated result
- Market Segmentation: Develop market segmentation for AXA Mandiri following Bank Mandiri's framework
- New Product Proposition: Create new credit card product proposition from customer insight