Summary
Overview
Work History
Education
Skills
Languages
Training
QUALIFICATION
INFORMAL EDUCATION
SALES CONFERENCE
Timeline
Generic
Teddy Tayana

Teddy Tayana

BSD City

Summary

Seasoned sales director bringing several years' executive-level experience in sales solutions. Talented leader with proven strengths in change management, high-performing team leadership and key business development. Demonstrated proficiency with market trend analysis, sales forecasting and profit-generating strategies. Performance-driven sales director with several years' experience of consistent growth to bottom line profits. Skilled negotiator, sales process trainer and business strategist possessing portfolio of successfully executed and advantageous sales plans. Motivated Sales Director offering years of progressive advancements. Fluency to reach broad and diverse markets. Proven to excel in fast-paced environments driven by consumer demand and hyper-competitive markets.

Overview

21
21
years of professional experience

Work History

Sales Director

PT Tugur Dipta Parama
Tangerang, Indonesia
08.2018 - Current
  • Implemented best practices for lead generation initiatives including cold calling campaigns.
  • Conducted market research to identify industry trends, pricing strategies and competitive landscape.
  • Established and maintained relationships with key customers to identify new business opportunities.
  • Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
  • Organized trade shows, conferences and other events geared towards increasing brand awareness.
  • Analyzed data on customer buying habits, preferences and demands in order to optimize product offerings.
  • Negotiated contracts with potential clients while maintaining a focus on profitability objectives.

Chief Manufacture Officer

PT Astaguna Wisesa
, Indonesia
04.2017 - 12.2021
  • Supervised subordinate staff in carrying out daily duties and activities.
  • Responded promptly to customer inquiries or complaints in a polite manner.
  • Implemented new technologies to enhance workplace productivity levels.
  • Participated in regular meetings with upper management regarding progress updates on current initiatives.
  • Analyzed market trends to inform business decisions and strategies.
  • Championed innovation and continuous improvement initiatives.
  • Implemented strategies to take advantage of new opportunities.

Area Sales Manager for Cocoa, Chocolate, and Coffee

Buhler Indonesia
01.2012 - 06.2016
  • Company Overview: Buhler is worldwide company which specialized in grain processing. Buhler’s head office located in Uzwill, Switzerland. It has around 10,000 people working on world wide. Since 2012, Buhler open it’s own Sales and Service Station in Indonesia. It started with 8 people and now are about 70 people.
  • In charge for Cocoa, Chocolate, and Coffee Industry for Indonesia Market
  • Take role in Regional Sales to develop Vietnam and Singapore
  • Visiting customer, introducing new technology, selling, and problem solving for every business activities
  • Problem solving by giving solution on the flow process, and engineering case by case.
  • Analyzed the market and it’s trend to allow make an effective strategy
  • Assist Sales Engineer in Vietnam and Singapore to develop business
  • Main Customer Contact for chocolate: PT Ceres (part of Petrafood), PT Freyabadi (join venture with Fuji Oil), PT Mayora, Tbk, PT Garudafood, PT Ares (Group of Mahagora), PT Gandum Mas, Aalst (Singapore), Barry Callebaut (Singapore), Grand Palace (part of Puratos Group / Vietnam), etc
  • Main Customer Contact for Cocoa: PT Asia Cocoa Indonesia (part of Guan Chong group), PT JeBe Cocoa (part of JB Cocoa), PT Papandayan Cocoa Indonesia (part of Barry Callebaut), PT Bumitangerang Mesindotama, PT Mars Symbioscience Indonesia (part of Mars Group), PT Kakao Mas Gemilang (part of Mayora Group), etc
  • Main Customer Contact for Coffee: PT Santos Jaya Abadi (part of Kapal Api Global), PT Harum Alam Segar (part of Wings Group), PT Nestle Indonesia (part of Nestle Group), PT Torabika (part of Mayora Group), PT Java Prima Abadi, etc
  • Assisted in developing marketing materials by creating brochures and advertising media.
  • Provided training and guidance on product knowledge, selling techniques and customer service.

Sales Engineer

Tri Union / PT Jabar Mulia Engineering (JME)
11.2006 - 12.2011
  • Company Overview: PT JME is belong to Hongkongnese which managed profesionally by an Indonesian. It’s an wholeseller / distribution company. It is devided by 2 division, one is Textile Division and another one is General Division. PT JME is a sole agent of Buhler manufacturing which the head office located in Switzerland. Buhler Ltd is a machine manufacturing dry food processing such as Flour Milling, Rice Milling, Colour Sorter, etc.
  • Appointed to open new market of Buhler’s business unit in colour sorting and rice processing business
  • Appointed to open new market of Buhler’s business unit in Coffee
  • Visiting, introducing portfolio, and the giving the right solution
  • Analyzed the market and it’s trend to allow make a effective strategy
  • Achievement: Receiving Fastest Sales Growth in 2008 and 2010 for Colour Sorting and Rice Business Unit.
  • Market well known Buhler as Coffee Processing supplier
  • Coffee Roaster – 20 kg well accepted in the Market
  • Main Customer Contact for Colour Sorter: PT Sari Makmur (Green Coffee Beans Exporter), PT KBP Chakra (Tea Leaves Exporter), PT Olam (Green Coffee Beans Exporter), PT Garudafood (Peanuts Processing), PT Manohara Asri (Peanuts Processing), PT Asia Makmur (Green Bean Exporter), PT Sidikalang (Green Coffee Beans Exporter), etc
  • Main Customer Contact for Rice Processing: PT Jatisari (was part of Wilmar Group), PT Alam Makmur Sembada (before sold to PT Tiga Pilar), PT Tiga Pilar, Tbk, PT PADI (brand Si Pulen), etc
  • 2011-2012: Appointed to open develop market of Buhler’s business unit in feed milling industry
  • Introducing and convincing the Medium Market solution of Feed Milling Equipment which manufactured in China
  • Assist New Sales Engineer to develop more in Colour Sorting and Rice Business
  • Achievement: Sold 3 plant to Malaysian Company for installed based in Vietnam, Malaysia, and Indonesia.
  • Medium Market Solution for Feed Milling well accepted in the Market
  • Main Customer Contact in Feed Milling Industry: PT Charoen Pokphand Indonesia, PT Japfa Comfeed, PT Malindo, PT Wonokoyo, PT Sinta Prima, PT Panca Patriot, etc

Production Supervisor

PT ATEJA MULTI INDUSTRY (AMI)
10.2004 - 10.2006
  • Company Overview: PT AMI is a interior fabric manufacturing which concentrated on automobile fabrics. PT AMI has a good relation with Toyota Astra Manufacturing for the automobile fabrics. PT AMI is one of the PT ATEJA group. PT ATEJA is the biggest interior fabric manufacturing in Indonesia.
  • In charge for the production line activities and report to Manager
  • Achieving company’s objective for production line such as rejects, efficiency, and re work process
  • Coordinate with PPIC and QC to achieve target of product’s delivery time.
  • Facilitate subordinate for QCC activities
  • Manage 5 direct subordinate and 45 indirect subordinate
  • Analyzing, Problem Solving, and make Action Plan for Production Issue with QCC system
  • Follow up in planning given, checking in every process and problem solving in the production process
  • Improve the existing production line by using Toyota Production System
  • Improvement: Manage from 3 shift become 7 group with the same ammount of people to avoid overtime working on Sunday.
  • Decrease the workprocess from 20% become 5%, using the QCC method
  • Decrease the defect product from 5 % become 0.5 % using the QCC method
  • Develop the production flow process to have more efficiency but achieving product with consistant quality

Education

Chemical Engineering

Parahyangan Catholic University

Skills

  • Lead generation
  • Market research
  • Strategic planning
  • Contract negotiation
  • Sales forecasting
  • Team leadership
  • Problem solving

Languages

English

Training

  • 2003, Food Global National Seminar, Parahyangan University, Bandung
  • 2005, Toyota Production System, Astra Daihatsu, Jakarta
  • 2006, International Seminar Global Trend Food Industry, Seafast Indonesia, Jakarta
  • 2007, Sortex Training, Maxtex Engineering, Bangkok Thailand
  • 2007, Buhler RC Training, Buhler RC, Bangkok Thailand
  • 2007, World Rice Commerce, IBC, Bali
  • 2007, Potential Farming Business using Nuclear Technology, BULOG, Jakarta
  • 2008, World Rice Commerce, IBC, Bali
  • 2009, Buhler Coffee Training, Italy
  • 2009, World Rice Commerce, Bali
  • 2010, The Art of Coffee, Jakarta
  • 2010, School of Feed Technology, China
  • 2011, The Green Beans Coffee Processor, Lampung
  • 2012, Chocolate Course, Switzerland
  • 2013, Coffee Outlook, Vietnam

QUALIFICATION

  • Having 2 years experience in production line
  • Sales and Marketing Experience since 2006 until present
  • Familiar with Toyota Production System
  • Experienced in Planning, Analyzing, Identify Problem, and Problem Solving
  • Skilled in Making Flow Process and drafting lay out
  • Skilled in Analyzed Market and Trend based on data
  • Having Leadership, Self Confidence, Dynamic and Good Adaptability

INFORMAL EDUCATION

  • English Course – St. Angela’s English Course, Bandung – West Java, 1992-1997
  • Mandarin Course – Rong Hoa, Bandung – West Java, 2004-2006
  • German Course – Optima Studia – Tangerang – 2014 - present

SALES CONFERENCE

  • 2007, Buhler-RC Sales Conference, Buhler, India
  • 2008, Buhler - Sortex Sales Conference, Buhler-Sortex, Bangkok-Thailand
  • 2008, Buhler – Petroncini Sales Conference, Buhler, Bologna-Italy
  • 2009, Buhler - Sortex Sales Conference, Buhler-Sortex, Bangkok-Thailand
  • 2009, Buhler – Sortex World Sales Conference, Buhler-Sortex, London
  • 2010, Buhler – Petroncini Sales Conference, Switzerland
  • 2010, Buhler – Feed Technology Business Unit, Li Yang, China
  • 2011, Buhler – Sortex Sales Conference, Wu Xi, China
  • 2012, Buhler – Technical Sales Meeting, Switzerland
  • 2013, Buhler – Technical Sales Meeting, Switzerland
  • 2014, Buhler – Technical Sales Meeting, Dusserdolf

Timeline

Sales Director

PT Tugur Dipta Parama
08.2018 - Current

Chief Manufacture Officer

PT Astaguna Wisesa
04.2017 - 12.2021

Area Sales Manager for Cocoa, Chocolate, and Coffee

Buhler Indonesia
01.2012 - 06.2016

Sales Engineer

Tri Union / PT Jabar Mulia Engineering (JME)
11.2006 - 12.2011

Production Supervisor

PT ATEJA MULTI INDUSTRY (AMI)
10.2004 - 10.2006

Chemical Engineering

Parahyangan Catholic University

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Teddy Tayana