Thomas Gobinyono Goh

Work History

Solinatra

12.2024 - Current

Lead commercial strategy and execution for Southeast Asia, driving adoption of microplastic‑free, plant‑based packaging solutions across FMCG, F&B, and retail sectors.
Develop and implement regional go‑to‑market plans integrating technical, regulatory, and sustainability narratives to accelerate customer conversion.
Design and deploy a digital sales enablement blueprint mapping marketing and technical assets to each stage of the buyer journey, ensuring scalability and compliance.
Build and manage high‑value relationships with key accounts, distributors, and industry partners, securing pilot projects and long‑term supply agreements.
Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.

ExxonMobil Fuels & Lubricants

08.2021 - 09.2024

Delivered marketing programs from Global/Zone Marketing to the field organization, ensuring seamless coordination between Marketing and Sales.
Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
Managed Marketing budget development, forecasting, and financial reporting processes to accurately track marketing initiatives toward organizational objectives.
Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Recruited, hired, and trained initial personnel, working to establish key internal functions and outline the scope of positions in consumer marketing.
Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.

Rightsledger

01.2019 - 10.2019

Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
Directed cross-functional teams to deliver cohesive marketing campaigns across multiple channels.
Created compelling visual assets for print, digital, and multimedia platforms, elevating brand consistency across all touchpoints.
Revamped email marketing strategy to increase open rates, click-throughs, and conversions for target audiences.
Built high-performing teams by recruiting top talent and providing ongoing professional development opportunities in marketing communications roles.
Led crisis communication planning to minimize negative impact on the company''s reputation during unforeseen events or issues.