Thomas Gobinyono Goh
SEA Sales & Marketing Manager
Tangerang
Summary
Forward-thinking Sales and Marketing Manager with expertise in coordinating and managing staff and deploying successful marketing campaigns. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment. Proven ability to integrate technical, regulatory, and commercial narratives into compelling go‑to‑market strategies.
Overview
7
7
years of professional experience
3
3
Languages
Work History
SEA Sales & Marketing Manager
Solinatra
12.2024 - Current
- Lead commercial strategy and execution for Southeast Asia, driving adoption of microplastic‑free, plant‑based packaging solutions across FMCG, F&B, and retail sectors.
- Develop and implement regional go‑to‑market plans integrating technical, regulatory, and sustainability narratives to accelerate customer conversion.
- Design and deploy a digital sales enablement blueprint mapping marketing and technical assets to each stage of the buyer journey, ensuring scalability and compliance.
- Build and manage high‑value relationships with key accounts, distributors, and industry partners, securing pilot projects and long‑term supply agreements.
- Spearheaded trade show participation, showcasing products effectively while networking with potential partners or clients.
General Manager Marketing Deployment
ExxonMobil Fuels & Lubricants
08.2021 - 09.2024
- Delivered marketing programs from Global/Zone Marketing to the field organization, ensuring seamless coordination between Marketing and Sales.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Managed Marketing budget development, forecasting, and financial reporting processes to accurately track marketing initiatives toward organizational objectives.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline the scope of positions in consumer marketing.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Head of Marketing Communications
Rightsledger
01.2019 - 10.2019
- Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
- Directed cross-functional teams to deliver cohesive marketing campaigns across multiple channels.
- Created compelling visual assets for print, digital, and multimedia platforms, elevating brand consistency across all touchpoints.
- Revamped email marketing strategy to increase open rates, click-throughs, and conversions for target audiences.
- Built high-performing teams by recruiting top talent and providing ongoing professional development opportunities in marketing communications roles.
- Led crisis communication planning to minimize negative impact on the company''s reputation during unforeseen events or issues.
Education
Bachelor of Science - Marketing
04.2001 -
Skills
Regional sales leadership
Sustainable packaging knowledge
Go‑to‑Market Strategy & Digital Sales Enablement
Executive‑Level Communication & Stakeholder Engagement
Rapport and relationship building
Strategic development & Account planning
Performance tracking indicator and leads prospecting
Timeline
SEA Sales & Marketing Manager - Solinatra
12.2024 - Current
General Manager Marketing Deployment - ExxonMobil Fuels & Lubricants
08.2021 - 09.2024
Head of Marketing Communications - Rightsledger
01.2019 - 10.2019
Oklahoma State University - Bachelor of Science, Marketing
04.2001 -