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Hi, I’m
Tia Guswita
Senior Marketing Executive
Jakarta
Summary
Qualified Marketing Executive with 6 years of experience in Sales, Digital , Advertising marketing. Proven successful at Business marketing and working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
6
years of professional experience
17
years of post-secondary education
Work History
PT. IFREE GROUP TRAVELUTION INDONESIA
Senior Marketing Executive
2018.09 - Current (6 years)
Job overview
- Completed and submitted monthly and yearly reports to support executive decision making.
- Enhanced customer engagement through the implementation of targeted social media campaigns and content strategies.
- Conducted comprehensive market research to identify emerging trends and opportunities for business growth.
- Cultivated strong relationships with key clients, resulting in repeat business and long-term loyalty.
- Developed key partnerships with industry influencers to expand brand reach and drive sales growth.
- Coordinated staffing for various marketing events and industry conferences.
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Increased brand awareness by developing and executing strategic marketing plans.
- Optimized email marketing campaigns for higher open rates, click-through rates, and conversions.
PT. IFREE GROUP TRAVELUTION INDONESIA
Marketing Executive
2018.09 - 2022.09 (4 years)
Job overview
- Planned and executed events and marketing programs to increase qualified leads.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Launched marketing activities for new product lines and market penetration.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Negotiated favorable contracts with vendors, ensuring high-quality services at lower costs.
- Traveled to promote current programs and drive marketing through trade shows and industry conferences.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Increased customer loyalty through the development of tailored loyalty programs and personalized marketing efforts.
- Coordinated trade shows and events to showcase company offerings, generating leads and increasing brand visibility in target markets.
- Established targets for social media platforms to reflect business objectives.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Optimized email campaigns to increase open and click-through rates.
Education
Universitas Esa Unggul , Jakarta
Bachelor of Management Studies from Management
2013.05 - 2018.05 (5 years)
University Overview
- 3.32 GPA
SMK Bhakti Anindya , Tangerang, Indonesia
High School Diploma
2001.04 - 2013.05 (12 years & 1 month)
University Overview
- Office Administration
- 32.3 GPA
- PT. Angkasa Pura II (PERSERO) , Legal Affairs , March - May 2012
Skills
Prospect targeting
Training
- SAP MonsoonSIM Business (ERP) Simulation Game, PT. Monsoon Academy, 03/16/2017, 03/16/2017
- Pelatihan Prosedur Ekspor Plus Simulasi, Kementrian Perdagangan Republik Indonesia, 02/09/2017, 02/09/2017
- Business Development & Marketing Strategy, Markshare, 11/16/2020 , 11/18/2020
- Building Effective Interpersonal Skill, 11/20/2020 , 11/21/2020 , 11/23/2020 , 11/24/2020
- Expect The Unexpected: Tax Regulation in The Year of 2022, PT Harapan Baru Lidia, 09/28/2021
Software
Microsoft Office
Mailchimp
Google Ads
Meta Business
Canva
Social Media Management
Paid Ads ( Shopee, Tokopedia , TikTok ) )
Languages
English
Upper intermediate
B2
Interests
Fashion
Sports
Photography
Painting
Graphic Design
Travel
Content Creation
Timeline
Senior Marketing Executive
PT. IFREE GROUP TRAVELUTION INDONESIA
2018.09 - Current (6 years)
Marketing Executive
PT. IFREE GROUP TRAVELUTION INDONESIA
2018.09 - 2022.09 (4 years)
Universitas Esa Unggul
Bachelor of Management Studies from Management
2013.05 - 2018.05 (5 years)
SMK Bhakti Anindya
High School Diploma
2001.04 - 2013.05 (12 years & 1 month)
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