TIKKI CAPRIATI MARIESKI

Key Responsibilities:

responsible for developing and executing commercial sales strategies to increase revenue, market share, and profitability. This role requires a strong understanding of market trends, customer behavior, and sales operations to lead high-performing sales teams and optimize processes across regions or verticals in beauty industry.

- Develop and Execute Sales Strategy of all brands under PT UBI (includes MS GLOW , MS COSMETIC , MS KIDS , MK WEAR and MK SKIN)
Create and implement commercial sales strategies aligned with business goals and market dynamics.

- Market Analysis and Intelligence

Conduct in-depth market research to identify growth opportunities, emerging trends, and competitive threats.

- Revenue Forecasting and Target Setting on 600 bio per year with net profit min 30%
Set and track quarterly and annual revenue targets; monitor progress against KPIs.

- Sales Pipeline Management:
Oversee and optimize the sales pipeline to ensure healthy lead generation, conversion, and closure rates.

- Cross-functional Collaboration:
Work closely with marketing, product development, finance, and operations to ensure alignment and seamless execution.

- Client Relationship Management:
Build and maintain strong relationships with key clients and partners to drive customer loyalty and long-term value.

- Team Leadership and Development:
Recruit, train, and mentor a high-performing sales team; set clear goals and monitor performance.

- Contract Negotiation and Deal Structuring:
Lead negotiations for major commercial deals, ensuring mutually beneficial agreements.

- Sales Performance Analytics:
Use data-driven insights to evaluate sales performance and recommend actionable improvements.

- CRM and Sales Tools Management:
Ensure effective utilization of CRM platforms and sales enablement tools.

- Budget Management:
Manage sales budgets and resources to achieve maximum ROI.

- Strategic Partnerships:
Identify and foster partnerships or channel relationships that support strategic growth objectives.

- Compliance and Risk Management:
Ensure all sales practices comply with company policies, industry regulations, and legal requirements.

- Product Positioning and Pricing Strategy:
Collaborate with product and marketing teams to define competitive pricing models and product positioning.

- Innovation and Continuous Improvement:
Stay up to date with industry trends and bring forward innovative ideas to keep the company ahead of competitors.

• Full P&L responsibility for profitable growth
• Work closely with the Managing director in the development of business strategy
• Developed and executed a strategy to ensure growth and the achievement of key accounts and revenue objectives
• Revamped pricing strategy, implemented effective promotional strategies, trained a high performance sales teams and helped boost corporate and brand image
• Outline KPIs and clear sales goals for sales team
• Effectively secured, negotiated, and closed 100 new distributions both offline and online channel in one year in 2023
• Increased sales by 150% with an average annual total sales of 40 Billions a year
• Managing 60 - sales team at different seniority levels in managing the pipeline
• Partnered with 10.000 GT conventional cosmetic retailers, 100 local modern trade, and 50 modern trades and 20 companies and end users (B2B and B2G)
• Stay up to date on extensive company product and services
• Build and managed all channels and opportunities to ensure the success of achieving goals through research, understanding customer needs, and positioning a specified range of products and service solutions
• Manage all aspects of the sales process: initial contact, prospect qualification, proposal, negotiation, close and account support
• Leading the development of sales capacity (recruitment, retention and training), effectiveness (targeting, incentives, and service delivery), and efficiency (activity management and coverage cost ratio) to achieves goals.
• Managing and generating sales for three business: - 6 Billions from 2 national distributors channel GT, MT, and Pharmacies for distribution sales to system integrator partners and B2B Partners - 33 Billions from 33 local distributor channel GT and LMT - 1 Billions from 15 partners of online channels
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• Develop a comprehensive partnership and program development plan in line with BMI strategic plan. This include maintain revenue from all virtual product (pulsa, packet data, ewallet and PPOB) and responsible for supply virtual products for BMI
• Examine risks and opportunities and propose appropriate responses to ensure sustainable growth
• Coordinate and collaborate with suppliers all virtual products, partnership personnel at local, liaison and HQ level, as well as project manager to ensure aligned and coherent interactions with partners
• Develop opportunities: monitor and evaluate development trends and needs to identify areas of collaboration within BMI mandate and existing capacity
• Provide advice and feedback to partnership advisor on the development of framework partnership agreements that can increase opportunities
• Contribute to the identification, formulation and negotiation of new projects and programs and project document briefs for discussion with partners
• Create and maintain BMI opportunities and engagement functionalities in alignment with BMI corporate guidelines.
• Coordinate technical and financial requirements and negotiate proposal to close new project opportunities
• Understand and clearly explain BMI pricing policy to partners (telco aggregator and modern channel)
• Provide regular feedback on existing system, tools and resources to ensure its relevance to day to day operations.