Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Tim M. Johnson

Tim M. Johnson

Sun Valley

Summary

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Overview

39
39
years of professional experience

Work History

Regional Director of Sales

Limelight Hotels
08.2022 - Current
  • Direction of the sales teams, strategic initiatives and topline performance for three mountain resort properties: Limelight Aspen, CO, Limelight Snowmass, CO, Limelight Ketchum/Sun Valley, ID. Responsibilities include management, direction, and development of the sales teams; business plan development; annual budgeting; strategic action plan development and implementation; monthly expense & topline revenue forecasting; group collateral development & distribution for the three luxury hotels. Annual portfolio production 69,400 room nights and $54 million in topline revenue. Under my leadership, the regional portfolio has grown group revenues 17.6% over the past two years.

Director of Sales

Limelight Hotel Ketchum/Sun Valley
12.2018 - 08.2022
  • Recruited by Aspen Hospitality as Director of Sales for Limelight Hotel Ketchum, a luxury hotel located in Sun Valley, ID. Managed group, leisure and catering sales teams, led strategic campaigns, developed annual business plans, sales & marketing plans and topline revenue budgets for the property. Conducted annual market analysis to develop strategic distribution, managed collateral design, website development and media/PR initiatives. Achieved annual production of 19,950 room nights and $14 million in topline revenue.

Owner/Developer

Cabins Club at Winter Park - Winter Park, CO
10.2005 - 07.2021
  • Co-founded and developed The Cabins Club at Winter Park, a unique mountain resort and residence club offering luxury log home living through a fractional membership structure. Responsibilities included club model design, business planning, site and residence design, financing, legal structuring, marketing, and construction supervision. The project was sold in 2021.

Director of Sales

Crested Butte Mountain Resort
09.2016 - 11.2018
  • Recruited by Triple Peaks LLC as Director of Sales for their Colorado based ski resort and two hotels and multiple condominium properties owned and managed by Triple Peaks. Managed a team of 10 sales professionals, overseeing all sales efforts for the resort; including hospitality, travel industry, catering and on-mountain product sales (lifts, ski school, F&B outlet branding). Employment concluded November 2018 with Vail Resorts' acquisition of the resort.

Western Regional Director of Sales & Marketing – Steamboat Springs, CO

Wyndham Vacation Rentals
04.2015 - 09.2016
  • As Regional Director for the mountain division of Wyndham Vacation Rentals, responsible for oversight of sales teams and strategic initiatives for nine destinations, over 2,500 vacation rental properties, and a team of 16 sales professionals. Developed destination specific campaigns and personally branded the Wyndham Mountain Collection portfolio. Successful in outperforming local destination comp sets and generated over $55 million in annual sales. Left this position to join Crested Butte Mountain Resort as Resort Director of Sales.

Director of Sales & Marketing

The Westin Snowmass Resort - Snowmass Village, CO
06.2012 - 09.2014
  • Led the launch and re-brand of the largest hotel complex in Snowmass Village, CO, following an extensive redevelopment of the properties. Directed all sales & marketing initiatives for the two-hotel complex, five F&B outlets, and the 28,000-square-foot conference center. Under my leadership, the hotels outpaced the local comp set in occupancy by 20% in the first year of operation. grew top-line revenues by 25% YOY in the second winter of operation, and outperformed the mountain west regional destination comp set by 10% by the end of year two. Annual revenues for the complex exceeded $20 million.

Vice President of Sales

All Seasons Resort Lodging - Park City, UT
05.2010 - 06.2012
  • Managed all sales initiatives for a portfolio of 20 resort properties with more than 600 rental units, including both conference and leisure properties in Park City, Santa Fe, San Diego, and Aspen. Responsible for oversight of the sales team, reservations team, conference services team. Worked in collaboration with the VP of Marketing on corporate positioning, collateral, and media initiatives. Initiated a unit rating system to better position inventory, enhance guest satisfaction and drive higher revenues.

Senior Account Executive

Horseshoe Bay Resort - Horseshoe Bay, TX
07.2008 - 05.2010
  • Managed corporate accounts for this luxury lakeside golf resort, which featured 425 units, a full-service Marriott hotel, conference center, villas, condos, three golf courses, spa, yacht club, and 40,000 square feet of function space. Responsible for proactive sales campaigns and industry show participation for the Southeastern US, Austin, and San Antonio.

Corporate Sales Account Manager

Austin Marriott North - Round Rock, TX
11.2007 - 07.2008
  • Managed group accounts for this 295-room executive conference hotel, soliciting Association, SMERF, and athletic markets through direct sales and industry events. Transferred from the Austin location to the Marriott Horseshoe Bay Resort in July 2008.

Director of Sales & Marketing

Steamboat Resorts - Steamboat Springs, CO
06.1996 - 09.2005
  • Managed all sales and marketing initiatives for Steamboat Resorts, Steamboat's largest property management company, encompassing 17 resort properties and over 600 rental units. Responsibilities included sales team management, sales & marketing plan development, collateral design and media initiatives. Implemented an in-house renovation program and a unit rating system to maximize revenues.

Director of Sales & Marketing

Iron Horse Resort Retreat - Winter Park, CO
03.1990 - 06.1996
  • 125-unit luxury resort and conference center. Participated in several local and state-wide marketing councils and advisory boards. During my tenure, annual topline revenues increased by 7–10% annually. Assisted in redevelopment of underutilized spaces into conference areas to boost shoulder season revenues.

National Sales Manager - Tour & Travel

Beaver Run Resort - Breckenridge, CO
06.1988 - 03.1990
  • Responsible for SMERF group markets and travel industry partnerships for this 500-unit luxury resort and conference center.

National Sales Manager

Iron Horse Resort Retreat - Winter Park, CO
11.1987 - 06.1988
  • Responsible for leisure and conference group development. Worked closely with ski resort sales team on sales and marketing initiatives.

Regional Sales Representative

Winter Park Resort - Winter Park, CO
08.1986 - 11.1987
  • Ski Resort sales representative for the TX/OK market. Vacation package development. Engaged in extensive travel, promoting the destination to travel industry partners in each key metro market of Texas and Oklahoma.

Education

Associate of Applied Science - Marketing Management And Research

Eastern Illinois University
Charleston, IL
01-1984

Skills

  • With 35 years of experience in resort hospitality sales and marketing leadership positions, Tim Johnson offers extensive expertise in driving revenue growth and building successful sales & marketing distribution programs He possesses a comprehensive knowledge of resort sales and marketing strategies and a proven history in designing and implementing effective initiatives to increase top-line revenues His experience spans partnership development, loyalty programs, targeted sales initiatives, media/PR campaign development, digital strategy, website creation, and strategic online initiatives
  • Sales planning
  • Strategic marketing
  • Business development
  • Client relationships
  • Staff management
  • Partnership development
  • Budget administration
  • Meetings and presentations
  • Performance reporting
  • Competitor analysis
  • Business forecasting
  • Budget development

Affiliations

  • Visit Sun Valley Advisory Board (Hospitality sector)
  • Idaho Travel Council - eight member council appointed by the Governor
  • Crested Butte Chamber of Commerce Board of Directors
  • Snowmass Tourism Marketing Council Member
  • Stay Aspen Snowmass Executive Council
  • Park City Chamber Marketing Council
  • Steamboat Chamber Resort Board Member
  • Chairman: Steamboat Springs Chamber Marketing Council
  • Winter Park Chamber Marketing Council Member
  • Colorado Ski Country USA Associate Member Advisory Board

Timeline

Regional Director of Sales

Limelight Hotels
08.2022 - Current

Director of Sales

Limelight Hotel Ketchum/Sun Valley
12.2018 - 08.2022

Director of Sales

Crested Butte Mountain Resort
09.2016 - 11.2018

Western Regional Director of Sales & Marketing – Steamboat Springs, CO

Wyndham Vacation Rentals
04.2015 - 09.2016

Director of Sales & Marketing

The Westin Snowmass Resort - Snowmass Village, CO
06.2012 - 09.2014

Vice President of Sales

All Seasons Resort Lodging - Park City, UT
05.2010 - 06.2012

Senior Account Executive

Horseshoe Bay Resort - Horseshoe Bay, TX
07.2008 - 05.2010

Corporate Sales Account Manager

Austin Marriott North - Round Rock, TX
11.2007 - 07.2008

Owner/Developer

Cabins Club at Winter Park - Winter Park, CO
10.2005 - 07.2021

Director of Sales & Marketing

Steamboat Resorts - Steamboat Springs, CO
06.1996 - 09.2005

Director of Sales & Marketing

Iron Horse Resort Retreat - Winter Park, CO
03.1990 - 06.1996

National Sales Manager - Tour & Travel

Beaver Run Resort - Breckenridge, CO
06.1988 - 03.1990

National Sales Manager

Iron Horse Resort Retreat - Winter Park, CO
11.1987 - 06.1988

Regional Sales Representative

Winter Park Resort - Winter Park, CO
08.1986 - 11.1987

Associate of Applied Science - Marketing Management And Research

Eastern Illinois University

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Tim M. Johnson