Tobias Murtantyo
Marketing Communication & Promotion Specialist
Jakarta
Summary
With 14 years of dedicated service at a leading Fast Moving Consumer Goods (FMCG) company, Implements strategic and tactical marketing campaigns to drive engagement and sales. Proven successes in building brands, maximizing engagement and coordinating cohesive strategies across outlets and platforms.. Well-versed in both online and traditional marketing approaches.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
4
4
Certificates
Work History
Ordinary Supervisor Company Relation & Promotion
PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2019 - 01.2024
- Consistently exceeds target on increasing brand awareness to reach over 2 millions new potential customer annually
- Initiated and managed Corporate Social Responsibility (CSR) programs, aligning with company values.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Maintained and utilized database systems for operational data analysis.
- Managed budgets effectively, ensuring optimal allocation of resources and adherence to financial guidelines.
- Mentored junior team members, fostering professional growth and development within the department.
Marketing Communication & Commercial Supervisor
PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2015 - 12.2018
- Spearheaded the Factory Visits Program, propelling it to global acclaim as the premier facility with 180,000+ yearly visitors, exemplifying outstanding customer engagement and operational excellence.
- Elevated brand presence within government sectors and premier events by orchestrating strategic event support and management, targeting influential bodies such as the Presidential Palace and House of Representatives.
- Optimized inventory control processes, reducing excess and ensuring optimal stock availability.
- Coordinated public relations efforts, cultivating relationships with key influencers and journalists.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Negotiated contracts with vendors, securing favorable terms for both parties involved.
- Created communications and marketing materials to achieve objectives and maintain branding.
- Conducted regular evaluations of staff performance, implementing improvement measures when needed.
Marketing Communication & Commercial Group Leader
PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2014 - 12.2014
- Executed dynamic sales-driven marketing campaigns with proven ROI.
- Led strategic development and execution of integrated marketing plans.
- Developed and delivered targeted staff training, elevating team competencies.
- Cultivated culture of professional advancement, increasing team efficiency and output.
- Resolved conflicts among team members diplomatically while prioritizing organizational goals over individual interests.
Marketing Executive
PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
10.2009 - 12.2013
- Utilized customer insights to optimize marketing tactics and improve communication impact.
- Strengthened and grew alliances with educational and healthcare entities, augmenting sales infrastructure.
- Established comprehensive reporting systems to extract valuable data, informing ongoing brand enhancement strategies.
Education
Master of Management (M.M) - Human Resources Management
08.2015 - 03.2018
- 3,67 GPA
Bachelor of Science - Fisheries Technology
08.2003 - 01.2009
Skills
Marketing Communications
Accomplishments
- Oversaw a dynamic team of 190 professionals, ensuring peak performance and exceptional team management
- Surpassed annual targets by significantly boosting brand awareness, engaging over 2 million prospective customers.
- Spearheaded Yakult Indonesia's operations to become the top-ranked factory worldwide in attracting customer visits.
- Pioneered the shift to a paperless marketing reporting system, boosting efficiency and market responsiveness while elevating productivity
Certification
Effective Supervisory Management Skills - PPm Manajemen
Timeline
Public Relation & Corporate Communication - Johnson Indonesia
12-2019
Ordinary Supervisor Company Relation & Promotion - PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2019 - 01.2024
Food Safety Management System ISO 22000:2005 Interpretation and Internal Audit - SGS Indonesia
09-2016
Business Presentation Skill - PPm Manajemen
09-2015
Mercubuana University - Master of Management (M.M), Human Resources Management
08.2015 - 03.2018
Effective Supervisory Management Skills - PPm Manajemen
03-2015
Marketing Communication & Commercial Supervisor - PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2015 - 12.2018
Marketing Communication & Commercial Group Leader - PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
01.2014 - 12.2014
Marketing Executive - PT. YAKULT INDONESIA PERSADA - GROUP OF YAKULT HONSHA CO., LTD.
10.2009 - 12.2013
Institut Pertanian Bogor - Bachelor of Science, Fisheries Technology
08.2003 - 01.2009
Similar Profiles
ANISAH NUR RAHMANANISAH NUR RAHMAN
Finance Staff at PT Colmitra Persada IndonesiaFinance Staff at PT Colmitra Persada Indonesia
Pravish JayarajPravish Jayaraj
Senior Assistant Manager - Marketing at Yakult Danone India Pvt LtdSenior Assistant Manager - Marketing at Yakult Danone India Pvt Ltd
Karan ChainaniKaran Chainani
Leader at Yakult Danone India Pvt. Ltd.Leader at Yakult Danone India Pvt. Ltd.