Seeking a challenging role within a progressive organisation; developing and enhancing my skills whilst improving efficiency and facilitating the timely completion of projects.
Overview
25
25
years of professional experience
Work History
Senior Demand and Facilitation Director
MAGNITE
8 2021 - Current
Responsible for revenue and net margin for Indonesia
Get new business opportunities and growing. existing key accounts for Magnite Indonesia
Working closely with DSP and Supply (Publishers) partners
Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Collaborate with supply operations, demand operations, platform services and business development teams
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Capture product features required to bring on new business, delivering revenue cases that can be used to aid prioritization
Analyzes market situation and research data in order to create new selling strategy for Indonesia’s market
Increasing market share in existing markets and maximize new business development opportunities
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales.
Demand and Facilitation Director
SPOTX
08.2018 - 07.2021
Generating new business opportunities for SpotX’s demand facing business to brands, agencies, trading desks, ad networks and demand side platform and educate client about programmatic business
Operate effectively within a global company, soliciting feedback on key accounts from other markets and reciprocating appropriately to ensure effective collaboration
Creatively positioning SpotX’s demand service in a way that creates mutual value for company and prospective partners
Collaborate with supply operations, platform services and business development teams
Ownership of quarterly net revenue quota
Capture product features required to bring on new business, delivering revenue cases that can be used to aid prioritization
Analyzes market situation and research data in order to create new selling strategy for Indonesia’s market
Increasing market share in existing markets and maximize new business development opportunities
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales.
Senior Sales Lead Band Advertising for Indonesia
ADCOLONY (Formerly Opera Mediaworks)
11.2015 - 08.2018
Build awareness for AdColony in Indonesia’s market
Growing sales revenue and achieve Indonesia’s sales target
Leading sales team and managing team
Coordinate with other related division (Strategic & Operation team) to make campaign process smooth and deliver best result
Analyzes market situation and research data in order to create new selling strategy for Indonesia’s market
Increasing market share in existing markets and maximize new business development opportunities
Proactively, Selling and up selling new and existing clients
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales
Maintain relationship with clients, which are Advertising Agencies, Digital Agencies, Brand Owners, Telco / Operators, VAS companies both existing and new clients.
Head of Sales for Indonesia
PT. BIG MOBILE
06.2015 - 11.2015
Build awareness for Big Mobile in Indonesia’s market
Acting as an ambassador and role model for the business
Growing sales revenue and achieve Indonesia’s sales target
Leading sales team and coordinate with other related division to make campaign process smooth and deliver best result
Increasing market share in existing markets and maximize new business development opportunities
Proactively, Selling and up selling new and existing clients
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales
Maintain relationship with clients, which are Advertising Agencies, Digital Agencies, Brand Owners, Telco / Operators, VAS companies both existing and new clients.
Sales Lead for Indonesia
VSERV
11.2012 - 05.2015
Create awareness for Vserv in Indonesia’s market
Growing sales revenue and achieve sales target
Developing strategy, tactics, sales plans and profit targets
Identifying and reporting on business opportunities in target markets
Acting as an ambassador and role model for the business
Analyzes market situation and research data in order to create new selling strategy for Indonesia’s market
Increasing market share in existing markets and maximize new business development opportunities
Achieving targets for revenue, profitability and sales growth
Provide direction for the sales & media acquisition team
Proactively, Selling and up selling new and existing clients
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales
Maintain relationship with clients, which are Advertising Agencies, Digital Agencies, Brand Owners, Telco / Operators, VAS companies both existing and new clients.
Sales Director for Indonesia
BUZZCITY Pte Ltd
01.2012 - 11.2012
Developing strategy, tactics, sales plans and profit targets
Looking for potential publishers for BuzzCity’s Mobile Ad Network
Identifying and reporting on business opportunities in target markets
Acting as an ambassador and role model for the business
Analyzes market situation and research data in order to create new selling strategy for Indonesia’s market
Increasing market share in existing markets and maximize new business development opportunities
Achieving targets for revenue, profitability and sales growth
Provide direction for the sales & media acquisition team
Proactively, Selling and up selling new and existing clients
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales
Maintain relationship with clients, which are Advertising Agencies, Digital Agencies, Brand Owners, Telco / Operators, VAS companies both existing and new clients.
Account Manager for Indonesia
BUZZCITY Pte Ltd
06.2010 - 11.2015
Achieve Individual target
Proactively, Selling and up selling new and existing clients
Develop an understanding of client’s business, products, services, customer profile, marketing and business objectives, competitors and sales
Propose and secure buy-in on Mobile/WAP marketing
Provide world-class customer service in responding to general and specialized client requests, including billing inquiries, campaign activity inquiries and advertising relevancy issues
Maintain relationship with clients, which are Advertising Agencies, Digital Agencies, Brand Owners, Telco / Operators, VAS companies both existing and new clients
Coordinates and work closely together with other related department such as Marketing, Publisher Alliance, Finance, IT, etc which will result into the whole synergy of work.
Senior Account Executive
SNOOP MOBILE MEDIA
7 2009 - 12.2011
Achieve sales group target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Create and conduct sales
Coordinate sales team to achieve target and goals
Introduce a new system of Media Advertising to all clients
Build and maintenance the team become a good team work
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report
Confers with other department, such as Marketing and Creative, to generate a brand new idea that might suit the needs of clients as required
Coordinates and work closely together with other related department such as Marketing, Creative, Finance, Traffic, etc which will result into the whole synergy of work.
Sales Manager
ONE STOP ENTERPRISE
02.2009 - 06.2009
Achieve sales target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Create idea and conduct sales
Coordinate sales team to achieve target and goals
Develop proposal and presentation tools to be presents towards clients
Organize event and prepare the materials and things needed toward the accomplishment of the event
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every client’s project
Confers and coordinates with other department, such as production, feelancers to generate a brand new idea that might suit the needs of clients as required which will result into the whole synergy of work.
Sales Group Head
SPACETOON TELEVISION
02.2008 - 02.2009
Achieve sales group target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Create and conduct sales, in form of both on air and off air sales
Coordinate sales team to achieve target and goals
Build and maintenance the team become a good team work
Develop proposal and presentation tools to be presents towards clients
Organize event and prepare the materials and things needed toward the accomplishment of the event
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report
Confers with other department, such as programming and production, to generate a brand new idea that might suit the needs of clients as required
Coordinates and work closely together with other related department such as production, finance, traffic, programming, MCR, etc which will result into the whole synergy of work.
Account Executive
IMMG Indonesia - Jakarta
10.2005 - 12.2007
Achieve sales target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Create and conduct sales, in form of both on air and off air sales
Develop proposal and presentation tools to be presents towards clients
Organize event and prepare the materials and things needed toward the accomplishment of the event
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report
Confers with other department, such as programming and production, to generate a brand new idea that might suit the needs of clients as required
Coordinates and work closely together with other related department such as production, finance, traffic, programming, etc which will result into the whole synergy of work
Checking invoice and time log proof clients.
Account Executive
SMART MEDIA COMMINDO - Jakarta
01.2004 - 01.2005
Achieve sales target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Develop proposal and presentation tools to be presents towards clients
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report
Confers with other department, such as production, to generate a brand new idea that might suit the needs of clients as required.
Account Executive
TRIMEDIA UTAMA - Jakarta
01.2003 - 01.2004
Achieve sales target
Maintain relationship with clients, which are advertising agencies and advertisers, both existing and new clients
Develop proposal and presentation tools to be presents towards clients
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report
Confers with other department, such as production, to generate a brand new idea that might suit the needs of clients as required.
Financial Planner
PT. JOHN HANCOCK INDONESIA
01.2001 - 01.2003
Achieve individual target
Maintain relationship with personal clients
Giving financial planning consultation for clients
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report.
Financial Consultant
PT. ASTRA CMG Life
01.2000 - 01.2001
Achieve individual target
Maintain relationship with personal clients
Giving financial planning consultation for clients
Analyzes market situation and research data in order to create new selling strategy
Evaluate, analyzes and present the current situation and needs of every clients in form of a weekly report.
Education
Informatics Management
Gunadarma University
Depok, Indonesia
05.2024 - 04.2001
Skills
Microsoft Office Suite
Internet
Email
Sales Force
DSP
SSP
Microstrategy
Tableau
Keyprofessionalattributes
Excellent communication skills, able to quickly build a rapport with management, colleagues and clients from varying backgrounds; communicating ideas and solutions in a clear and concise manner.
Well-developed analytical and problem solving skills, efficiently and effectively working individually or as part of a harmonious team; utilising strong problem solving skills to develop innovative solutions and deliver optimum outcomes in a results orientated environment.
Possess strong technical aptitude, complimented by well-developed strategic planning skills and a determination to succeed; excelling in an environment of high-level teams and delivering on promises.
Highly motivated, rapidly learning new concepts and skills to enhance systems and procedures; maintaining a “can do” approach and maximising use of available resources.