Ulfianti Resiandini

Komunika was established in 2025 by a team with backgrounds in communications and advertising, bringing over 10 years of industry experience. Komunika is a 360 advertising agency.

Brand & Business Development

Focus on acquiring new clients and projects. Within our first three months, we secured projects worth IDR 600 million across:

• 2 FMCG clients
• 1 insurance brand
• 1 construction project
• 1 social media management project

P&L (Profit & Loss) Management

Key points to manage agency P&L effectively and avoid losses:

• Track revenue vs. operational costs per project
• Monitor billable hours and resource allocation
• Maintain clear budgeting and margin targets
• Avoid scope creep through clear project briefs and contracts
• Ensure timely invoicing and follow-up on payments
• Control overhead expenses

Customer & Vendor Management

• Maintain transparent and consistent communication with clients
• Set clear expectations and deliverables
• Foster strong relationships with reliable vendors and partners
• Negotiate fair pricing and delivery terms to ensure profitability

Timeline Management

• Create detailed project timelines and milestones
• Assign responsibilities clearly to team members
• Monitor progress regularly to ensure all projects are delivered on time

Brand Management & Merchandising

• Develop and execute comprehensive trade and marketing plans for 10 baby brands and 1 focus brand.
• Manage P&L, intake margin, and trade strategy across multiple channels, including GTO, GTC, MTO, MTC, B2B, B2C, and marketplaces.
• Oversee OTB and stock coverage for each brand, ensuring alignment with category-specific targets.
• Define NPD pricing, positioning strategies, and manage SKU assortment, including discontinuation plans.
• Create and manage both regular and tactical marketing calendars to drive brand objectives.
• Conduct market analysis for each brand in close collaboration with the sales and demand planning teams.
• Develop and implement trade marketing plans to activate new distribution outlets and manage AOs.
• Develop and execute a bi-monthly purchase order (PO) plan for 7 warehouses, ensuring accurate SKU allocation.

Sales Management

• Collaborate closely with the sales team, particularly Regional Sales Managers (RSMs), to gather and analyze customer insights.
• Establish sales targets for each store by region, in coordination with RSMs.
• Monitor daily sales performance through the creation and analysis of daily sales reports.
• Coordinate with warehouse and IT teams to ensure seamless order processing and timely invoicing.
• Develop Joint Business Plans (JBP) with key Pareto stores to support their needs and ensure they meet their sales targets.

Principal Management

• Manage relationships with principals, ensuring effective communication to deliver their messages to the Indonesian audience.
• Collaborate closely with principals to provide market insights, develop market plans, and conduct business reviews.
• Establish MRSP (Minimum Retail Selling Price) and set minimum purchase targets, while maintaining stock cover and ensuring brand performance.
• Trade programs for GT (such as discounts, buy X get X promotions, etc.)
• Competitions for GT stores (as a strategy to help achieve sales targets using the Pareto principle)
• Loyalty programs for GT channels
• Bazaars for MT stores
• In-store displays for both GT and MT (e.g., store billboards, POSM), aligned with our principal’s branding
• Event management – including participation in events like IMBEX, WILLBEX, MILLBEX, and Mommy & Kids
• Incentive programs for SPGs and the sales team to ensure internal KPIs are met. These programs vary – some are product-based, others are sales-amount-based, and they are refreshed every two months.
• KOL and social media activities, aligned with both our internal marketing strategy and that of the principal
• E-commerce promotions that are aligned with GT promotions to maintain consistency across channels

• Manage brands of Premium Home Appliance: Tableware: Wedgwood & Royal Albert, Cookware: Zwilling, Staub, Tramontina, Lacor, & Ibili.
• Brand Development: Serena (Cutleries, Coffee, Cookware, and Knives).
• Inventory Control.
• Develop allocation plan (Retail, Ecommerce, Traditional Market, Horeca, and B2B) to ensure the effectiveness in the implementation of sales strategy.
• Stock management (allocation, promotion, clearance), of each brand.
• Team Training.
• Manage training of sales staff
• Implement the brand strategy to ensure the achievement of the sales target on 5 divisions: Retail, Online, Traditional Market, Horeca, and B2B.
• Develop marketing strategy in order to ensure the campaign aligns with brand objective, together with marketing team.
• Deliver product allocation strategy in all various channel.
• Develop clearance programs in Retail, Ecommerce, Traditional Market (PWP, GWP, Bundling, Limited Offer, etc).
• Prepare NPL (Communication plan, marketing campaign, & set the KPI).
• Do a good communication with each principal of my brands daily (repots, plans, meetings).
• Responsibility to approve and plan the marketing events of each brand with marketing division.

• Digital Awareness and regular updates of Website to keep fresh and/or add new collection, update stock, etc.
• News in the press to support SEO & SEM.
• Social Media Content and Plan for Instagram, Facebook & Tiktok.
• Monthly EDM to customers to build loyalty.
• Offline Sales - pop up, permanent or store in store suitable to Alini's profile.
• Identify events to participate in.
• Explore Partnerships with right profile brands to generate trial and sales.
• Create brand profile (deck presentation).
• Create monthly & yearly plan (online & offline).
• Spearheaded influencer partnership to increase engagement with target audience.
• Arrange and participate in offline events.
• Coordinated store pop-ups and special events to build industry visibility.

• Build and develop this small business from scratch.
• Created marketing strategy in order to grow the brand (social media activity, local creator partnership, promotions and giveaways).
• Target market & audience research & insight findings.
• All creative, strategic, and ads plan to deliver the product through contents.
• Abled to do end to end social media management.
• Made content plan: from choosing models and venue to photoshoot and taking BTS videos, editing to fit each social media platform, to scheduling each post.
• Developed content for each of our social media accounts, with content related to each target market.
• Analysed contents to developed reports and gather insights for future campaigns.
• Created social media ads strategy.
• Created giveaway and small campaigns.
• Monitored social channels (social listening) to key competitors, and general industry trends to identify opportunities for engagement.
• Partnerships with local influencers.
• Identified, contacted & made deal with local Influencers.
• Arranged meeting and reminded influencer to execute the campaign.
• Analysed & monitor KOL performance.
• Managed contract negotiation with influencers.
• Ensured the contract terms and conditions related.
• Made custom package for influencers each time they got our product.
• Create customised message/project to each influencer based on their personality.

• Maintained brand and did activity/campaigns as it needs.
• Some brands were project-based role focusing on driving performance of brands.
• Understand the needs of brands.
• Researched and identified market presence, and developed plans to support brand's objective.
• Guided long-term objectives and grew sales volumes to meet business needs and requirements.
• Researched market trends and stayed current on customer preferences to better lead sales operations.
• Ensuring brand understand its audiences better.
• Do research findings about current conditions (example: the trend, digital conversation, etc.) about the brand & their competitor (competitive review).
• Do consumer exploration by searching insight through some research (qualitative interviews & quantitative surveys methods) by conducting end-to-end research process.
• Gathered the result from research & some data, then make integrated communication strategy based on it.
• Created the proposition & the strategy based on the client's brief and insight from the research & data, to be the foundation of the plan (solution of the brand's problem).
• Reviewed the creative output if it's aligned with the strategy & plan.
• Built yearly brand's plan / communication strategy / 360 campaign.
• Reviewed creative's weekly / daily content plan.
• Created the power point deck and present the strategy to the client.
• Participated in new business plans (building presentation deck) with the CEO & COO (pitching to brands).

• Managed end-to-end influencer / community projects from conceptualisation, execution, to reporting: Identifying, contacting & dealing with Influencers / communities / celebrities and as well as maintaining the Brand's campaign.
• Developed and executed the identification, screening, and management process in order to meet the fit influencer / community to the Brand needs.
• Arranged meeting with influencers / community in order to do collaborations with the brand.
• Created activations / campaigns, events, and other projects that are in line with Brand's objective.
• Built digital conversation in influencer's social media platform in order to support Brand's objective.
• Made community's members to active on Brand's online/offline campaign.
• Monitor key performance of each influencer activities and assisted in preparing materials for reporting.
• Managed contract negotiation with influencers ensuring the clear scope of work and alignment on timeline and deliverables.
• Maintained an influencer database with accurate and up-to-date brand partnership.
• Participated in making pitch's presentation deck in Community & KOL's.
• Strategy Part based on brand needs based on their problem.
• Made Mou, with T&C list to both community / influencer and the brand if they agree to do collaboration.

• Created and generated digital campaign's ideas and made presentation deck about the idea.
• Was handling very social media to: Created contents, scheduled posts, created alternatives ideas for creative's layout, generated the shorter link for everyday's posts, created creative copy for every layout, created creative copy to title of brand's weekly email newsletter.
• Developed content focused on increasing both brand engagement and revenue.
• Monitored content and engagement trends, tested new strategies, and communicated with key stakeholders to foster understanding of strategy and improvements.
• Face-to-face presentations to update project leaders on current data.
• Reported on research findings through digital reports and face-to-face presentations to update project leaders on current data.

• Handled all brand's digital campaign platform on its annual campaign: Facebook, Instagram, Line, Whatsapp, and Website.
• Content curation from all participants (millions of photos and videos).
• Problem solver to every complain on each platform (also monitored drivers' sentiment on social media).
• Participated in weekly regroup to plan and solve problems between audiences and the brand based on gathered various data sources.
• Developed daily & weekly report.
• Analysed, experimented, and tested strategies to continued campaign optimisation.
• Analysed contents and key metrics to develop reports and gathered insights for next content plan.

• Follow given tasks and briefs as designer.
• Create ideas about the visual and copy of ads / event posters.
• Did research for some references.
• Responsible of creation of all visual design, including typography, visual concept, and many more.
• Collaborate with creative directors & copywriters effectively communicate their ideas.